LH to take over 100% of SN
Dec 21, 2016, 1:45 pm
#34
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Dec 21, 2016, 1:49 pm
#35
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I don't see why they would leave Star. It sounds as if the Eurowings tie-up is more of a corporate structure decision, especially if it's true that SN already has the lowest costs of the whole group. In other words, SN is already formatted exactly how they want EW to be with a low cost, low fare shorthaul and a mildly more formal product for longhaul.
LH is the flagship brand, LX and OS are the niche/boutique brands, and SN fits in with EW as the low cost/fun/youth brands. At least that's what it looks like.
LH is the flagship brand, LX and OS are the niche/boutique brands, and SN fits in with EW as the low cost/fun/youth brands. At least that's what it looks like.
Dec 21, 2016, 3:02 pm
#36
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I don't see why they would leave Star. It sounds as if the Eurowings tie-up is more of a corporate structure decision, especially if it's true that SN already has the lowest costs of the whole group. In other words, SN is already formatted exactly how they want EW to be with a low cost, low fare shorthaul and a mildly more formal product for longhaul.
LH is the flagship brand, LX and OS are the niche/boutique brands, and SN fits in with EW as the low cost/fun/youth brands. At least that's what it looks like.
LH is the flagship brand, LX and OS are the niche/boutique brands, and SN fits in with EW as the low cost/fun/youth brands. At least that's what it looks like.
The logic escapes me, but who knows, maybe this is how middle-european marketing people see Europe.
Dec 22, 2016, 12:05 am
#37
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The bizarre thing is that with the exception of Eurowings, all the airline names are strongly associated with a *country*. Why is Germany flagship, Switzerland and Austria boutique, and Belgium youth/cheap/fun? Do you go to Germany for business, and to Switzerland and Austria for posh personalized holidays while your hipster kids go to Belgium for fun?
The logic escapes me, but who knows, maybe this is how middle-european marketing people see Europe.
The logic escapes me, but who knows, maybe this is how middle-european marketing people see Europe.
Dec 22, 2016, 12:16 am
#38
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Dec 22, 2016, 12:34 am
#39
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It also probably has to do with the fact that, aside from EW, SN is the newest airline of the group, having only incorporated in 2002/2006, and therefore probably already has a low cost structure.
Dec 22, 2016, 1:23 am
#40
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SN & LX had post bankruptcy haircuts with their staff and pension funds, OS had a clean up via VO. Hence their rather low cost structures.
Dec 22, 2016, 1:40 am
#41
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Aug 1, 2017, 1:22 am
#42
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In W17/18 SN is handing some frequencies on BRU-TXL to EW op by AB A319: http://www.luchtzak.be/airlines/luft...usiness-class/
Aug 1, 2017, 7:45 pm
#43
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Becoming part of Eurowings will make Brussels Airlines a Low Cost Carrier like Ryanair?
No, Brussels Airlines will maintain its level of high quality passenger experience both on the ground and in the air. Just because they may have pricing models that mimic those of LCC's, thats where the similarities end. Brussels Airlines has successfully adapted its commercial strategy in order to compete with the high low cost competition, so the products are similar to Eurowings.
No, Brussels Airlines will maintain its level of high quality passenger experience both on the ground and in the air. Just because they may have pricing models that mimic those of LCC's, thats where the similarities end. Brussels Airlines has successfully adapted its commercial strategy in order to compete with the high low cost competition, so the products are similar to Eurowings.
Yes, they did go the LCC route. These PR people can spin it however they'd like.
-RM
Aug 2, 2017, 12:36 am
#44
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SN's regional network originates in part from Virgin Express, so loco style catering has tradition on short haul. The current eco light product predates EW and the other HBO fares with the LH group.
Feb 5, 2018, 12:46 pm
#45
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It appears (article in Dutch with a lot more details than this one in English) that LH has fired the SN CEO and CFO, to be replaced with the current commercial director.
Apparently LH wants to completely integrate SN into EW, while Mr Gustin (CEO) did not see it that way. Ms Förster (CD) is on the other hand very much in tune with Mr Spohr.
Apparently LH wants to completely integrate SN into EW, while Mr Gustin (CEO) did not see it that way. Ms Förster (CD) is on the other hand very much in tune with Mr Spohr.