Flyertalk/Vielfliegertreff and Lufthansa Dialog 2013 event
Nov 5, 2013, 11:55 am
#107
Join Date: Dec 2005
Location: FRA
Programs: LH, Avis, Hyatt, ...
Posts: 4,213
Nov 5, 2013, 11:57 am
#108
Join Date: Dec 2005
Location: FRA
Programs: LH, Avis, Hyatt, ...
Posts: 4,213
Nov 5, 2013, 12:32 pm
#109
Join Date: Feb 2011
Location: SEA, ATL (wish it was still ORD)
Programs: AA EXP; DL Platinum, Marriott Titanium, Hilton Diamond, Hyatt Globalist (marriage perk)
Posts: 514
Ok, I just don't understand one thing. Some airlines (TK, BA, SK - I am sure you guys can name more) bring back to normal or do not touch earnings in their FFP and yet seem to be doing fine, and now even attract more customers. So is LH saying that all these airlines are gonna fail or LH has just poor management who cannot handle their FFP?
@ number of frequent flyers. Well, it is the largest program so they have a lot of members. They give status for 2 years so they likely have also a lot of FTLs. I think the number of SENs is not that large but I might be wrong. I think it would be less painful and do not deter that many people if they start giving status for a year (it'd also reduce the number of flyers with privileges) and keep earning scheme as it was.
@ number of frequent flyers. Well, it is the largest program so they have a lot of members. They give status for 2 years so they likely have also a lot of FTLs. I think the number of SENs is not that large but I might be wrong. I think it would be less painful and do not deter that many people if they start giving status for a year (it'd also reduce the number of flyers with privileges) and keep earning scheme as it was.
Nov 5, 2013, 12:35 pm
#110
Join Date: Dec 2005
Location: FRA
Programs: LH, Avis, Hyatt, ...
Posts: 4,213
Mr. Spohr oracled that we will see several changes to the BA FFP benefits in the next couple years.
Nov 5, 2013, 12:54 pm
#111
Join Date: Feb 2011
Location: SEA, ATL (wish it was still ORD)
Programs: AA EXP; DL Platinum, Marriott Titanium, Hilton Diamond, Hyatt Globalist (marriage perk)
Posts: 514
But my impression was that they just recently changed it to give full credit for cheapo econ? I could deal with the really cheap crap but S,V and Q on 0.5 is way to much for me!!! SK definitely changed it back to full credit recently being for that matter in deep s*** financially.
Nov 5, 2013, 1:00 pm
#113
Join Date: Aug 2010
Programs: TK Elite Plus, SAS EBG, QR Platinum, Hilton Diamond
Posts: 2,297
But my impression was that they just recently changed it to give full credit for cheapo econ? I could deal with the really cheap crap but S,V and Q on 0.5 is way to much for me!!! SK definitely changed it back to full credit recently being for that matter in deep s*** financially.
The whole core fundament of having loyal customers is the fact that they requires less effort, than to constantly have to look for new customers. If LH were to resort to being a completely transactional airline, they would probably be forced to spend more money on advertising and sales promotions to win over their one-time high-yield customer. Don't think that's a good strategy for the long term…
Last edited by LH4116; Nov 5, 2013 at 1:45 pm
Nov 5, 2013, 1:06 pm
#114
Senior Moderator, Moderator: Community Buzz and Ambassador: Miles & More (Lufthansa, Austrian, Swiss, and other partners)
Join Date: Jun 2005
Location: 150km from MAN
Programs: LH SEN** HH Diamond
Posts: 29,517
Nov 5, 2013, 1:16 pm
#116
FlyerTalk Evangelist
Join Date: Jan 2005
Location: VCE
Posts: 14,165
Folllowing the discussion there was a comment that the program had been a victim of itself and thus members were being reduced.
They certainly seemed clear that they did not think it had been a good idea to award HON miles for economy fares (which of course has stopped). Also no way the booking guarantee is coming back in its old format (i.e D class).
It seems they really want the HON program for the customer who wants to buy the full fare tickets in business and first. At least that is how I understood it.
They certainly seemed clear that they did not think it had been a good idea to award HON miles for economy fares (which of course has stopped). Also no way the booking guarantee is coming back in its old format (i.e D class).
It seems they really want the HON program for the customer who wants to buy the full fare tickets in business and first. At least that is how I understood it.
Nov 5, 2013, 2:12 pm
#118
Join Date: Aug 2010
Programs: TK Elite Plus, SAS EBG, QR Platinum, Hilton Diamond
Posts: 2,297
To avoid disappointed customers, wouldn't it simply be better to make HON Circle an invitation-only program. Qualification based on revenue to LH Group only, and only have a fixed number of members. For instance limit the number of HONs to the 2000 most profitable customers of the LH Group. SAS uses a similar scheme for their Pandion tier…
Nov 5, 2013, 2:33 pm
#119
FlyerTalk Evangelist
Join Date: Jun 2005
Location: Point Place, Wisconsin
Programs: LH HON, BA Gold, EK Gold
Posts: 14,505
To avoid disappointed customers, wouldn't it simply be better to make HON Circle an invitation-only program. Qualification based on revenue to LH Group only, and only have a fixed number of members. For instance limit the number of HONs to the 2000 most profitable customers of the LH Group. SAS uses a similar scheme for their Pandion tier…
Nov 5, 2013, 2:42 pm
#120
Join Date: Oct 2007
Posts: 2,069