The points and miles blog business model
Jan 16, 2018, 7:06 pm
#361
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Jan 17, 2018, 2:16 pm
#362
Join Date: Feb 2001
Location: Ann Arbor, Michigan
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Jan 17, 2018, 5:46 pm
#363
Join Date: Jul 2002
Location: Virginia, USA
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Jan 20, 2018, 9:52 am
#365
Original Member, Ambassador: External Miles and Points Resources
Original Poster
Join Date: May 1998
Location: Digital Nomad Wandering the Earth - Currently in LIMA, PERU
Posts: 58,620
If it was over you wouldn't see people huckstering them in airports, FAs huckstering them on flights nor bloggers huckstering them online.
It ain't over til it's over.
Jan 20, 2018, 10:09 am
#366
Suspended
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Churning has been put down. And good luck finding award availability But selling the dream of free flights to kettles ain't over.
If it was over you wouldn't see people huckstering them in airports, FAs huckstering them on flights nor bloggers huckstering them online.
It ain't over til it's over.
If it was over you wouldn't see people huckstering them in airports, FAs huckstering them on flights nor bloggers huckstering them online.
It ain't over til it's over.
Jan 20, 2018, 4:07 pm
#367
Original Member, Ambassador: External Miles and Points Resources
Original Poster
Join Date: May 1998
Location: Digital Nomad Wandering the Earth - Currently in LIMA, PERU
Posts: 58,620
Jan 20, 2018, 4:09 pm
#368
FlyerTalk Evangelist
Join Date: Aug 2011
Location: Austin, Texas
Programs: Airline nobody. Sad!
Posts: 26,062
There's plenty of people travelling more with the improved economy. And, more importantly, a lot of millennials getting their first and second jobs, and first and second (or more) grown up credit cards, many of whom value travel and experiences more highly than the generations before them. The market for credit card pumping right now is YUGE.
May 1, 2018, 10:30 am
#369
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May 1, 2018, 11:52 am
#373
Join Date: Feb 2009
Posts: 3,737
Just so I have this correct, you are saying that travel bloggers are getting $27 per 1,000 for regular banner ads?
Also, what level of travel blogger generates 300,000 views a month. Rene is suggesting this is low level, but I have the impression that a majority of travel blogs aren't full or even part time jobs. So it seems like a stretch that mid-low level travel blogs are making a full time living.
May 1, 2018, 11:58 am
#374
FlyerTalk Evangelist
Join Date: Feb 2004
Location: London
Programs: BA, VS, HH, IHG, MB, MR
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No. I am saying if you monetise hard you could do that. Ads are a fraction. Do not underestimate what you can get for direct ad sales though. People will pay to reach high earning business travellers. College card churners, not so much.
Nomadic Matt for eg now seems to make more money teaching people how to travel blog than he does from his actual blog.
Nomadic Matt for eg now seems to make more money teaching people how to travel blog than he does from his actual blog.
May 2, 2018, 12:19 pm
#375
Original Member, Ambassador: External Miles and Points Resources
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Join Date: May 1998
Location: Digital Nomad Wandering the Earth - Currently in LIMA, PERU
Posts: 58,620
M&P blogger revenue is a notorious black box.Credit card companies like it that way. Don't want their new customers to know how much they are worth/expected to spend for having the card.
And the multiples that I have seen on blogger sell-outs look really wonky to me.
So who knows how much M&P bloggers make. More to the point,who knows that their P&L are...most of these folks are not sophisticated business people when they start out and many grew overhead very fast....
We'll never know and the bloggers themselves have no reason to be transparent nor honest about it...even after they sell.
So while it may be fun to speculate, at the end of the day what matters is the content and whether it has value for you as a reader.
And the multiples that I have seen on blogger sell-outs look really wonky to me.
So who knows how much M&P bloggers make. More to the point,who knows that their P&L are...most of these folks are not sophisticated business people when they start out and many grew overhead very fast....
We'll never know and the bloggers themselves have no reason to be transparent nor honest about it...even after they sell.
So while it may be fun to speculate, at the end of the day what matters is the content and whether it has value for you as a reader.