The points and miles blog business model
#436
Join Date: May 2015
Posts: 674
Will be interesting to see blogs throw everything they can at it under the guise of protecting their readers instead of themselves.
#437
Suspended
Join Date: Jul 2001
Location: Watchlisted by the prejudiced, en route to purgatory
Programs: Just Say No to Fleecing and Blacklisting
Posts: 102,095
Is there a lobbying group for the card-pushing miles/points blogger industry? I suspect that the card-pushing bloggers are mainly going to be a free-riding, amen choir that plays the tune beloved by the lobbyists of the banking industry kingpins and card network platforms. Their business models are tied together and even if the proposal in a bill manages to pass into law, it's going to be a while before it becomes enforceable as they will try to slow down the process of a law becoming administratively enforceable regulation.
#438
Join Date: Feb 2001
Location: Ann Arbor, Michigan
Programs: Airline Free Agent, Fairmont Lifetime Platinum, Hyatt Globalist, Hilton Honors Diamond
Posts: 3,041
The Points Guy has an article urging readers to write to their Congressmen to oppose this anti consumer initiative...LOL
#439
Join Date: May 2015
Posts: 674
#440
Join Date: May 2015
Posts: 674
For banks covered by the law, they’d no longer make as much on credit cards. So they’d no longer spend as much marketing cards to consumers, investing putting cards in the hands of consumers. That makes credit less available.
He of course is concerned that their marketing budget flows directly into his pocket through referral links.
#441
FlyerTalk Evangelist
Join Date: Feb 2004
Location: London
Programs: BA, VS, HH, IHG, MB, MR
Posts: 26,871
You always know an argument is failing when people fall back on ‘xxxx did this and prices in shops did not fall’.
Firstly because, of course, retailers have multiple other ever-increasing costs except card fees.
Secondly because even someone with the thinnest grasp of economic theory knows that any business making ‘excess’ profits by pocketing cuts in overheads will soon find a competitor attacking them who is prepared to pass that through.
(And even if the retailer DID pocket the savings in card fees, why is that worse than Visa pocketing it? The retailer is more likely to use the money to open more sites and hire more people, creating growth - unlike Visa.)
Firstly because, of course, retailers have multiple other ever-increasing costs except card fees.
Secondly because even someone with the thinnest grasp of economic theory knows that any business making ‘excess’ profits by pocketing cuts in overheads will soon find a competitor attacking them who is prepared to pass that through.
(And even if the retailer DID pocket the savings in card fees, why is that worse than Visa pocketing it? The retailer is more likely to use the money to open more sites and hire more people, creating growth - unlike Visa.)
#442
Join Date: Jul 2009
Location: Washington, DC
Programs: DL PM; IHG PlatAmb; Hilton Dia; Marriott Plat; Hyatt Discoverist
Posts: 7,321
You always know an argument is failing when people fall back on ‘xxxx did this and prices in shops did not fall’.
Firstly because, of course, retailers have multiple other ever-increasing costs except card fees.
Secondly because even someone with the thinnest grasp of economic theory knows that any business making ‘excess’ profits by pocketing cuts in overheads will soon find a competitor attacking them who is prepared to pass that through.
(And even if the retailer DID pocket the savings in card fees, why is that worse than Visa pocketing it? The retailer is more likely to use the money to open more sites and hire more people, creating growth - unlike Visa.)
Firstly because, of course, retailers have multiple other ever-increasing costs except card fees.
Secondly because even someone with the thinnest grasp of economic theory knows that any business making ‘excess’ profits by pocketing cuts in overheads will soon find a competitor attacking them who is prepared to pass that through.
(And even if the retailer DID pocket the savings in card fees, why is that worse than Visa pocketing it? The retailer is more likely to use the money to open more sites and hire more people, creating growth - unlike Visa.)
Of course, even someone with the thinnest grasp of economic theory knows that money is fungible, and there are other ways firms can alter their balance. For example, they can spend less money funding blogger sales people.
#443
Moderator: Lufthansa Miles & More, India based airlines, India, External Miles & Points Resources
Join Date: Dec 2002
Location: MUC
Programs: LH SEN
Posts: 48,187
The interchange fee cap in the EU on personal debit/credit cards (0.2/0.3%) that came into force in the late 2010s was actually devised on the basis to protect the consumer: https://ec.europa.eu/commission/pres...n/MEMO_16_2162
The branded CCs didn't vanish though. Instead the issuers mostly hiked the annual fees to cover some of their costs. Affiliate income for bloggers shilling CCs was never that high though, so its difficult to see the impact it may have had on the shilling industry.
The branded CCs didn't vanish though. Instead the issuers mostly hiked the annual fees to cover some of their costs. Affiliate income for bloggers shilling CCs was never that high though, so its difficult to see the impact it may have had on the shilling industry.
#444
FlyerTalk Evangelist
Join Date: Feb 2004
Location: London
Programs: BA, VS, HH, IHG, MB, MR
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Post the EU changes, almost all of the cards which DIDN'T pay left the market. The market shrank hugely but the % of that market on which you could earn commissions increased sharply to almost 100%. Because people are still applying for as many cards as before - just from a smaller pool - everyone has done better.
Handily, the newcomers to the market in the last 5 years - Virgin Money and Barclaycard - also decided to pay.
It's all peanuts though. I need to sell 10 Virgin Atlantic credit cards to match the US commission on one high-end Chase card, and I have a target market which is 75% smaller by population and probably 90% smaller in terms of inclination to get a mileage card.
#445
Join Date: Feb 2001
Location: Ann Arbor, Michigan
Programs: Airline Free Agent, Fairmont Lifetime Platinum, Hyatt Globalist, Hilton Honors Diamond
Posts: 3,041
#446
Join Date: Jan 2011
Location: AMS+IAH
Programs: Lufthansa: Senator || IHG: Diamond Royal Ambassador Inner Circle || Plutonium Status
Posts: 3,517
Future of blogging 2023 and onwards ...l
Sitting comfy on my hospital bed doing some informed reading about point.me ....
Easy read to fall asleep....
It all unfolds like a mystery novel by Jessica Fletcher ......
I bumped into:
https://thecode.co/case-study/god-save-the-points/
&
https://www.godsavethepoints.com/gst...-subscription/
https://memberful.com/meet-our-custo...savethepoints/
&
Put into motion with:
https://gstp.memberful.com/join
Besides Point.me being the shared tool where major bloggers (GSTP&OMAAT&VFTW) have all a stake in ......
or are being promoted by their buddies LALF and on BoardingArea
Can we see OMAAT / VFTW going the same way for the future with paid subscriptions?
I surely hope niche HfP & LL won't.....
Easy read to fall asleep....
It all unfolds like a mystery novel by Jessica Fletcher ......
I bumped into:
https://thecode.co/case-study/god-save-the-points/
&
https://www.godsavethepoints.com/gst...-subscription/
https://memberful.com/meet-our-custo...savethepoints/
&
Put into motion with:
https://gstp.memberful.com/join
Besides Point.me being the shared tool where major bloggers (GSTP&OMAAT&VFTW) have all a stake in ......
or are being promoted by their buddies LALF and on BoardingArea
Can we see OMAAT / VFTW going the same way for the future with paid subscriptions?
I surely hope niche HfP & LL won't.....
#447
FlyerTalk Evangelist
Join Date: Feb 2004
Location: London
Programs: BA, VS, HH, IHG, MB, MR
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The case study misses the bit where Gib goes back to Boarding Area because the new ad partner can't deliver and his content drops to a handful of articles per week written by third parties because of his point.me commitments :-)
Full credit for getting traffic from Flipboard though because we've been dropping stuff there for years with zero traction.
Full credit for getting traffic from Flipboard though because we've been dropping stuff there for years with zero traction.
Last edited by Raffles; Apr 1, 2023 at 4:09 am
#448
Moderator: Lufthansa Miles & More, India based airlines, India, External Miles & Points Resources
Join Date: Dec 2002
Location: MUC
Programs: LH SEN
Posts: 48,187
I suppose collecting '$ 2.00 cents' from 50-100 subscribers a month is more than BAreas ad revenue/payout
#449
Original Member, Ambassador: External Miles and Points Resources
Original Poster
Join Date: May 1998
Location: Digital Nomad Wandering the Earth - Currently in LIMA, PERU
Posts: 58,623
Are you still on BA?
Why do most blogs fail after six months and where did you get this data from?
Given your experience, can anyone get card affiliate links from Chase and AMEX on their blog or they need certain number of views in order to be eligible to join such a program?
Even if I were to do this, it'll be a side gig as I can't quit my primary job given that I have job and income stability never mind all the benefits that I get. I'd love to be like some of the famous bloggers out there, but at this stage of my life, I can't afford to risk trying it.
Why do most blogs fail after six months and where did you get this data from?
Given your experience, can anyone get card affiliate links from Chase and AMEX on their blog or they need certain number of views in order to be eligible to join such a program?
Even if I were to do this, it'll be a side gig as I can't quit my primary job given that I have job and income stability never mind all the benefits that I get. I'd love to be like some of the famous bloggers out there, but at this stage of my life, I can't afford to risk trying it.
Here's a link to the Blogging Fast Lane course. At least take a look and see what you are getting yourself into and how to do it right from the start.
#450
FlyerTalk Evangelist
Join Date: Mar 2010
Programs: DL, OZ, AC, AS, AA, BA, Hilton, Hyatt, Marriott, IHG
Posts: 19,903
I'm still on BA and very happy with the team there.
Affiliate links require a LOT of work if you're going to include them in a blog and it can be incredibly hard to be approved for them. There is no hard and fast rule for how many views you need, but there are countless disclaimers and compliance checks to go through, rules you have to follow, and it can all change on a whim.
Affiliate links require a LOT of work if you're going to include them in a blog and it can be incredibly hard to be approved for them. There is no hard and fast rule for how many views you need, but there are countless disclaimers and compliance checks to go through, rules you have to follow, and it can all change on a whim.
If you are serious about getting into blogging even as a side-hustle then I strongly recommend you do some guided training first. You'll want to bake in SEO from the start (and by start I am even talking about what subject niche you choose to write about). There are tons of tools and advice out there and it's easy to drown in the firehose of advice. I started a blog and after 9 months it was a worthless mess. Then I did the Blogging Fast Lane course and wished I had done so before I even started. It took me a couple months to align my blog to the BFL approach and I was finally able to monetize it.
Here's a link to the Blogging Fast Lane course. At least take a look and see what you are getting yourself into and how to do it right from the start.
Here's a link to the Blogging Fast Lane course. At least take a look and see what you are getting yourself into and how to do it right from the start.