The points and miles blog business model
#286
FlyerTalk Evangelist
Join Date: Feb 2004
Location: London
Programs: BA, VS, HH, IHG, MB, MR
Posts: 26,871
The CC shilling bonus disrupted the classic blogging concept. Thanks to the sign up bonus, miles and points bloggers nowadays don't need to keep an audience, but only make sure fresh blood comes in that is willing to use their 5/24 to sign up for cards using their links.
#287
Moderator: Lufthansa Miles & More, India based airlines, India, External Miles & Points Resources
Join Date: Dec 2002
Location: MUC
Programs: LH SEN
Posts: 48,182
#288
Suspended
Join Date: Jul 2001
Location: Watchlisted by the prejudiced, en route to purgatory
Programs: Just Say No to Fleecing and Blacklisting
Posts: 102,095
The CC shilling bonus disrupted the classic blogging concept. Thanks to the sign up bonus, miles and points bloggers nowadays don't need to keep an audience, but only make sure fresh blood comes in that is willing to use their 5/24 to sign up for cards using their links.
1. the limited number of major issuers of cards in the markets of relevance; and
2. the situationally ironic double pressure of facing low barriers to entry for competition and yet there being a bigger fish in this sea to gobble up, like krill, the card shilling revenue,
most bloggers in this space who have made a career of this so far are likely in for a career disruption.
#289
formerly known as Frugal Travel Guy
Join Date: Jul 2001
Location: Greenville, SC
Programs: UA Gold, HH Gold, SPG Gold, Marriott Silver, Hyatt Platinum
Posts: 1,925
#290
Suspended
Join Date: Jul 2001
Location: Watchlisted by the prejudiced, en route to purgatory
Programs: Just Say No to Fleecing and Blacklisting
Posts: 102,095
..... say those who know they have gotten or will get a nice liquidity event for making a fruitful business out of their beloved hobby.
But those with such nice liquidity events for doing so are not a majority of those in this blogosphere space, right?
But those with such nice liquidity events for doing so are not a majority of those in this blogosphere space, right?
#291
formerly known as Frugal Travel Guy
Join Date: Jul 2001
Location: Greenville, SC
Programs: UA Gold, HH Gold, SPG Gold, Marriott Silver, Hyatt Platinum
Posts: 1,925
I can think of 3 that have, and one that could still have a liquidity event. You are right. Most did not take that last leap of faith.
Last edited by ingy; Jul 2, 2017 at 5:40 pm
#292
FlyerTalk Evangelist
Join Date: Feb 2004
Location: London
Programs: BA, VS, HH, IHG, MB, MR
Posts: 26,871
Liquidity events are limited to those that went out on their own and not affiliated in an a boardingarea, priortoboarding, saverocity type websites. I believe that content is owned by the aggregator.
I can think of 3 that have, and one that could still have a liquidity event. You are right. Most did not take that last leap of faith.
I can think of 3 that have, and one that could still have a liquidity event. You are right. Most did not take that last leap of faith.
It would be ludicrously bad business to give up ownership for a few dollars of ad revenue if it meant you could not sell later.
The downside for BA, of course, is that it would have minimal value itself if the writers could remove their historical content tomorrow.
My gut feeling is that, if your ad revenue is dwarfed by cars revenue, giving up some ad revenue in return for tech support and some reader feed is a decent deal. If you were totally reliant on ads you may feel differently.
#293
formerly known as Frugal Travel Guy
Join Date: Jul 2001
Location: Greenville, SC
Programs: UA Gold, HH Gold, SPG Gold, Marriott Silver, Hyatt Platinum
Posts: 1,925
Pretty sure BA does not take ownership of content, I think they will even wipe your old content if you ask on leaving. I assume they don't even own your email list which, for many, is where the value sits.
It would be ludicrously bad business to give up ownership for a few dollars of ad revenue if it meant you could not sell later.
The downside for BA, of course, is that it would have minimal value itself if the writers could remove their historical content tomorrow.
My gut feeling is that, if your ad revenue is dwarfed by cars revenue, giving up some ad revenue in return for tech support and some reader feed is a decent deal. If you were totally reliant on ads you may feel differently.
It would be ludicrously bad business to give up ownership for a few dollars of ad revenue if it meant you could not sell later.
The downside for BA, of course, is that it would have minimal value itself if the writers could remove their historical content tomorrow.
My gut feeling is that, if your ad revenue is dwarfed by cars revenue, giving up some ad revenue in return for tech support and some reader feed is a decent deal. If you were totally reliant on ads you may feel differently.
#294
Join Date: Jul 2014
Programs: Jeff is Deaf
Posts: 541
Probably another 10 who do it as part time income and the rest make pretty much nothing.
#295
Suspended
Join Date: Aug 2009
Location: Look up - On a ✈ DELTA ✈ jet NOW!
Programs: Blogger & Delta Diamond Medallion Million Miler
Posts: 4,174
Liquidity events are limited to those that went out on their own and not affiliated in an a boardingarea, priortoboarding, saverocity type websites. I believe that content is owned by the aggregator.
I can think of 3 that have, and one that could still have a liquidity event. You are right. Most did not take that last leap of faith.
I can think of 3 that have, and one that could still have a liquidity event. You are right. Most did not take that last leap of faith.
#297
formerly known as Frugal Travel Guy
Join Date: Jul 2001
Location: Greenville, SC
Programs: UA Gold, HH Gold, SPG Gold, Marriott Silver, Hyatt Platinum
Posts: 1,925
Thanks Rene
That's good to know. I guess you long time guys can't or won't risk a move and possible sale as the revenue share for page views for some of you long time bloggers is too much to risk losing.
And the number of bloggers that still have decent cc links is so small, we may not see a sale for years to come.
You young bucks
#298
Suspended
Join Date: Aug 2009
Location: Look up - On a ✈ DELTA ✈ jet NOW!
Programs: Blogger & Delta Diamond Medallion Million Miler
Posts: 4,174
That's good to know. I guess you long time guys can't or won't risk a move and possible sale as the revenue share for page views for some of you long time bloggers is too much to risk losing.
And the number of bloggers that still have decent cc links is so small, we may not see a sale for years to come.
You young bucks
And the number of bloggers that still have decent cc links is so small, we may not see a sale for years to come.
You young bucks
#299
Moderator, Amtrak & Spirit Airlines
Join Date: Jan 2011
Location: EWR :rolleyes:
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Posts: 9,625
#300
Join Date: Dec 2004
Programs: UA-1K, MM, Hilton-Diamond, Marriott-Titanium
Posts: 4,432