Implementation Process - 4th Tier
#77
Original Poster
Moderator: Trip Reports




Join Date: Jul 2009
Location: Denver, CO
Programs: UA GS-2MM, QF LTG, EK Gold, Marriott Amb, Hyatt Globalist
Posts: 4,006
Agree totally. We have been asking EK all year re program launch date and details and they keep telling us that an announcement is imminent. The QF tie up should see this all come to a head at least by the end of the year. Sorry we don't have more. I still think the bar will be around the 100-125K mark.
#78

Join Date: Jun 2001
Location: London, UK
Posts: 1,094
Once upon at time I was one of BA's top 1,500 flyers by points earned (I can't do a conversion to EK miles in my head), although I'm now an economy class flyer on EK - which makes sense when it's your own company's money you're spending.
At BA there was plain gold, followed by a couple of extra benefits such as upgrade vouchers, then 'Gold Guest List' which included a really good, personalised, immediate answer telephone line, and then a 'Concorde Room' card to access the premium lounges at LHR and JFK, regardless of class of travel. The latter I found to be the equivalent of the DXB First Class lounge.
Am I right in thinking that EK Golds only get access to the business lounge? There are some ways in which EK can add extra 'hidden' elements of the Gold tier and provide more incentives to keep earning miles, without having to create extra tiers. And surely, judging by a lot of UAE architecture I've seen, gold will always be the very top tier, none of this platinum nonsense. Maybe 'White Gold'!
At BA there was plain gold, followed by a couple of extra benefits such as upgrade vouchers, then 'Gold Guest List' which included a really good, personalised, immediate answer telephone line, and then a 'Concorde Room' card to access the premium lounges at LHR and JFK, regardless of class of travel. The latter I found to be the equivalent of the DXB First Class lounge.
Am I right in thinking that EK Golds only get access to the business lounge? There are some ways in which EK can add extra 'hidden' elements of the Gold tier and provide more incentives to keep earning miles, without having to create extra tiers. And surely, judging by a lot of UAE architecture I've seen, gold will always be the very top tier, none of this platinum nonsense. Maybe 'White Gold'!
#79




Join Date: Oct 2009
Location: OSL
Programs: QR Plat | SK Diamond | A3 Gold
Posts: 4,612
Once upon at time I was one of BA's top 1,500 flyers by points earned (I can't do a conversion to EK miles in my head), although I'm now an economy class flyer on EK - which makes sense when it's your own company's money you're spending.
At BA there was plain gold, followed by a couple of extra benefits such as upgrade vouchers, then 'Gold Guest List' which included a really good, personalised, immediate answer telephone line, and then a 'Concorde Room' card to access the premium lounges at LHR and JFK, regardless of class of travel. The latter I found to be the equivalent of the DXB First Class lounge.
Am I right in thinking that EK Golds only get access to the business lounge? There are some ways in which EK can add extra 'hidden' elements of the Gold tier and provide more incentives to keep earning miles, without having to create extra tiers. And surely, judging by a lot of UAE architecture I've seen, gold will always be the very top tier, none of this platinum nonsense. Maybe 'White Gold'!
At BA there was plain gold, followed by a couple of extra benefits such as upgrade vouchers, then 'Gold Guest List' which included a really good, personalised, immediate answer telephone line, and then a 'Concorde Room' card to access the premium lounges at LHR and JFK, regardless of class of travel. The latter I found to be the equivalent of the DXB First Class lounge.
Am I right in thinking that EK Golds only get access to the business lounge? There are some ways in which EK can add extra 'hidden' elements of the Gold tier and provide more incentives to keep earning miles, without having to create extra tiers. And surely, judging by a lot of UAE architecture I've seen, gold will always be the very top tier, none of this platinum nonsense. Maybe 'White Gold'!
I do agree, like eightblack posted earlier on, that there needs to be an incentive for those who do the 50k in 1 month. Not the 10% discount on your next redemption kind of thing, but something a little bit more structured.
#80

Join Date: Nov 2000
Posts: 1,944
Agree totally. We have been asking EK all year re program launch date and details and they keep telling us that an announcement is imminent. The QF tie up should see this all come to a head at least by the end of the year. Sorry we don't have more. I still think the bar will be around the 100-125K mark.
#81


Join Date: May 2010
Location: BOM
Programs: EK Plat, HHonors Gold
Posts: 3,000
Somehow I get the feeling that EK will not announce the 4th tier until concourse 3 becomes operational and their newer (and larger) lounge facilities come online. Assume for a minute that the 4th tier will give F lounge access irrespective of class of travel. I doubt they want to crowd the existing F lounge with 4th tier folks - they'd ideally want to get the infrastructure set up first and then deliver on it. Otherwise, the levels of satisfaction will run fairly low in the 4th tier and people will begin to question why did they introduce a higher tier if they couldn't deliver superior benefits.
Again, this is just an opinion....
Again, this is just an opinion....
#83




Join Date: Oct 2009
Location: OSL
Programs: QR Plat | SK Diamond | A3 Gold
Posts: 4,612
Somehow I get the feeling that EK will not announce the 4th tier until concourse 3 becomes operational and their newer (and larger) lounge facilities come online. Assume for a minute that the 4th tier will give F lounge access irrespective of class of travel. I doubt they want to crowd the existing F lounge with 4th tier folks - they'd ideally want to get the infrastructure set up first and then deliver on it. Otherwise, the levels of satisfaction will run fairly low in the 4th tier and people will begin to question why did they introduce a higher tier if they couldn't deliver superior benefits.
Again, this is just an opinion....
Again, this is just an opinion....
#85
Join Date: Jan 2011
Posts: 545
There are one or two sitting around the table to see what skywards play.
Alot of silvers arnt there and if the golds start to wonder off to another table to see how the cards are getting dealt there.
#86
Moderator, Hilton Honors



Join Date: Nov 2003
Location: on a short leash
Programs: some
Posts: 71,445
Some of us long ago left to another table. Hopefully whatever EK comes up with the additional benefits make it worth getting the higher status (unlike platinum one). In the meantime I just sit back with high/top status on various alliances and programmes. I don't need to fly EK, so please entice me.
#87

Join Date: Jul 2010
Location: DXB
Programs: EK Platinum
Posts: 289
Do you guys still think it's going to be introduced Jan 2013?
I somehow thought they are going to officially announce it Oct/Nov so that people probably book some more flights according to what they might need for the new tier.
I somehow thought they are going to officially announce it Oct/Nov so that people probably book some more flights according to what they might need for the new tier.
#88
Original Poster
Moderator: Trip Reports




Join Date: Jul 2009
Location: Denver, CO
Programs: UA GS-2MM, QF LTG, EK Gold, Marriott Amb, Hyatt Globalist
Posts: 4,006
I think it's going to have to be announced soon - given that the compelling event to do so is the pending QF partnership. Zol and I have given up asking the folks in DXB - but I agree with you, you'd think they would want to announce it prior to the end of the year...
#89
Join Date: Aug 2004
Location: Sydney & London
Programs: UA Lifetime Exec Plat (2MM)
Posts: 744
Some of us long ago left to another table. Hopefully whatever EK comes up with the additional benefits make it worth getting the higher status (unlike platinum one). In the meantime I just sit back with high/top status on various alliances and programmes. I don't need to fly EK, so please entice me.
EK, given their arrogance and history aren't going to do anything worthwhile.
#90
Join Date: Aug 2004
Location: Sydney & London
Programs: UA Lifetime Exec Plat (2MM)
Posts: 744
Talk about trying to crack a nut with a sledgehammer. But this arrogant, gung-ho approach will also be their downfall. Not today, not tomorrow, but sometime...


Would be good to know where the goal posts are , whatever level they set them at , to judge whether its worth adjusting spend to achieve it.