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Originally Posted by itsaboutthejourney
(Post 20076057)
Both Horizons and rylan speak to loyalty and to a certain degree emotion. (Another friend addressed that on Facebook too.) There are a lot of people who are passionate about Delta and they carry a lot of goodwill, there is a polite and respectful way to treat them while shifting focus toward the bigger spenders.
Delta's loyalty and marketing groups would be wise to figure out a way to engage and keep these loyal customers in the family. Seems as if DL thinks they can treat what is essentially a flat commodity product as a rolls royce... or take a public golf course and jack up greens fees to country club levels but not have anything special over the next course down the road. |
Originally Posted by ElmhurstNick
(Post 20076140)
Group 2: I fly somewhat for work but I can usually plan it out and thus can often fly L and K and even sometimes U and T. I also like to travel for vacations, and I'm going to align my work travel and my leisure travel to the carrier who gives me the best bundle of related perks in both scenarios (perhaps comfortable seats and SDC for work, lots of award availabilty for leisure).
Immediate problem and reason why I probably going to decamp to AS Mileage Plan in 2014: those biz fares are usually TATL on a mixed DL - AF/AZ/KL itinerary. Thus, hardly any MQDs. |
I fail to see how this INCREASES revenue for DL. People can only leave DL because of this. People aren't going to be like - oh a more difficult to attain elite status?? I'm in! Sure it helps those elites who spend more but IMHO it will lower their bottom line. Case in point, maybe a decade ago I left DL for NWA for many reasons but the primary being the 50% elite miles on low fares. Look how long that lasted?? Many applauded it though for the same reasons supporting this change. However, it killed revenue and they dumped it quick. Well I was forced back in with the merger and mainly have stuck around due to lifetime Skyclub I bought. Now I don't know. Will spend this year evaluating but may finally stays match or challenge over looking ahead.
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Originally Posted by andydrix
(Post 20076042)
The most deceiving part of the this release is the "LOOK HERE AT THE NEW MQD REQUIREMENTS - WE MADE A CHART" while burying the HUGE CUTS in MQM's earned on partner airlines in two sentence of text below the chart.
What good choice does a SM person have now for SE Asia flights? I thought Delta's alliances for SE Asia were already weak, but this is brutal. Ready Fire Aim at it's finest. |
Originally Posted by DL0620
(Post 20076200)
I find the MQD discussion is distracting from the real discussion for those who travel internationally--the drastic cuts to almost all Skyteam partners. In many cases such as VN, AR, and KQ,even full Y will now only earn 75% MQM.
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Originally Posted by MR_MAMA
(Post 20076131)
The threshold is actually not that low once you take taxes out. In some instances taxes are more than the DL base fare, you only get credit for the base fare. So really to have DL spend = 12,500 you are going to have to spend in some cases double if you are going to London, Paris, heck even Canada.
As for your claimed rates of taxes, for a flight to LHR to be half taxes would imply a total ticket cost in the $450 range, roundtrip. |
Originally Posted by MR_MAMA
(Post 20076131)
The threshold is actually not that low once you take taxes out. In some instances taxes are more than the DL base fare, you only get credit for the base fare. So really to have DL spend = 12,500 you are going to have to spend in some cases double if you are going to London, Paris, heck even Canada.
But on international trips the YQ often is bigger than the base fare. That's what makes fuel dumping so interesting. But, in this case, DL has stated that both base fare and YQ will count towards your MQD. On international trips, the actual taxes are roughly $100-200 depending on routing and destination. But, as a rule of thumb assume that your CPM needs to be $0.12-14 for DL's new FFP |
Originally Posted by amolkold
(Post 20069196)
See bolded responses.
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Alaska 'F' gets 200% MQM on or after March 1, 2013
Originally Posted by dieuwer2
(Post 20065807)
I think this is going to bring a major war between Alaska and DL elites.
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Originally Posted by andydrix
(Post 20076042)
The most deceiving part of the this release is the "LOOK HERE AT THE NEW MQD REQUIREMENTS - WE MADE A CHART" while burying the HUGE CUTS in MQM's earned on partner airlines in two sentence of text below the chart.
What good choice does a SM person have now for SE Asia flights? I thought Delta's alliances for SE Asia were already weak, but this is brutal. Ready Fire Aim at it's finest. |
I am based in Canada. Are the minimum spend requirements going to apply to me? If not, what exactly is going to stop the majority to "rebase" to Canada or anywhere else outside of the USA?
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Originally Posted by flightline
(Post 20072251)
In fact, the reduction of MQM earnings on most alliance partners is a completely separate devaluation from the other changes DL made today. They are unrelated, despite being announced on the same day.
Some may be happy about the introduction of MQDs, but I don't think it's hit home with them just how HUGE a hit the MQM earnings charts take on March 1. If these changes had been made in separate announcements on different days, there would have been an uproar, but I think DL may have slyly combined the news. In other words, they may have intentionally timed it to take the spotlight off the throat-slitting they're giving to those who rely on the SkyTeam Alliance to have real meaning. The end of the alliance era? |
Knowing some of these changes were coming from the focus group I was in last year , I still am shocked they were so much draconian than the ones being talked about there. All of the "almost Silver" award people in that group LOVED the "easy to understand penny per mile" redemption proposal ,even when I was screaming at them a 650 dollar fare was going to "cost" them 65,000 miles that might take them years to earn.
I grasp there were a lot of new platinums created with the Amex card in 2011-12. You started to see upgrade lists that were 30 deep. Thanks to a Intl. consultant contract in 2010, I was Diamond in 2011 , flew 13 times on coach fares and upgraded 100 percent of the time. 2012 was 12 flights as a Platinum I had 2 upgrades. My Platinum was trumped by Platinums with the Amex reserve card. I grasp elite status should be elite and its sure going to be after this. Bottom Line is eventually by 2015, the only flyers in first cabin are now going to be those that actually pay for it with their FC ticketed fare. The rules and new restrictions on how you will get status are such that only a few will even attempt to "play". I will be like the old days where there will be empty seats in first. If you purchase a First Class fare you are getting the same level of service as a Diamond anyway, even Skyclub on Intl. flights. Other that riding in first and more bags what else does Diamond get you that a ticketed FC fare doesn't? Other than some metal luggage tags. My impression is Delta is positioning themselves as the "premium" US airline that seems to want to get rid of the rabble like elderly and family travelers to create a better travel "experience". You can see it in the terminals where there are less options for cheap family meals like a McDonalds (kicked out of MSP last year after 25 years) and more Sushi bars and such for less-budget minded single travelers. Seems so stupid to even verbalize it, but that's my impression. |
Originally Posted by Deltahater
(Post 20076229)
Actually, this is incorrect, but I see how you could think that. Airlines were very clever when they added the temporary fuel surcharge. (5+ years ago). They listed it as taxes and carrier imposed fees. So it is easy to think that YQ is a tax.
But on international trips the YQ often is bigger than the base fare. That's what makes fuel dumping so interesting. But, in this case, DL has stated that both base fare and YQ will count towards your MQD. On international trips, the actual taxes are roughly $100-200 depending on routing and destination. But, as a rule of thumb assume that your CPM needs to be $0.12-14 for DL's new FFP Also I bought a ticket this morning from MKE-DAY. Just out of curosity I wanted to see the diff with taxes and without. Ticket cost me $501.60 -25 RT to get me to $12,540 Base Fare 426.04- 30 RT to get me to $12,781 I am not lookign at MQM in this scenario just the dollars. Looking at 5 extra trips per year. This was an L fare |
Originally Posted by dieuwer2
(Post 20076214)
How about a separate thread in the forum: "DRASTIC CUTS TO SKYTEAM PARTNERS MQM EARNING RATES"?
This needs a new sticky thread. THIS is the big announcement (devaluation) for lots of us, not the MQD issues, which doesn't even apply to non-US based members. Again, I think DL may have intentionally wrapped all the news into one to lessen the coverage. It's an old Wall Street trick. If you've got bad news, lump it all together. Make this quarter look really bad so next quarter can be a big improvement! |
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