How Much Are FT'ers Worth To Delta?
#16
FlyerTalk Evangelist
Join Date: May 2008
Location: CHA, MAN;
Programs: Delta DM 1 MM; Hz PC
Posts: 11,169
How many of these, 'how much do you spend' threads will there be? There was one a few weeks ago.
Jesus. Just whip 'em out and measure 'em. I got a tape measure, boys.
Staff members from DL peruse this forum all the time; they should be well-aware of the FT contribution to DL revenues.
Jesus. Just whip 'em out and measure 'em. I got a tape measure, boys.
Staff members from DL peruse this forum all the time; they should be well-aware of the FT contribution to DL revenues.
![Wink](https://www.flyertalk.com/forum/images/smilies/wink.gif)
#22
Join Date: Nov 2011
Location: Minneapolis
Programs: DL DM
Posts: 2,258
I don't get these surveys either. Everyone thinks they (as an individual) are important. Reality is very few people or group of people will be large enough to make a difference to any airline. $10,000 is not a huge amount of money in the airline industry. Some people spend that time and again during one year on one ticket! Now, if you are General Motors and General Mills or a corporation like that, you can make a difference (as a corporation).
#23
Suspended
Join Date: Aug 2008
Location: SE US
Programs: Duke of Bombay, Delta Ham Sandwich tm, Delta's Glitch
Posts: 4,201
I don't get these surveys either. Everyone thinks they (as an individual) are important. Reality is very few people or group of people will be large enough to make a difference to any airline. $10,000 is not a huge amount of money in the airline industry. Some people spend that time and again during one year on one ticket! Now, if you are General Motors and General Mills or a corporation like that, you can make a difference (as a corporation).
#24
Join Date: Oct 2002
Location: LAS
Programs: PA FT, TW Gold, NW/CO PE, VK Eagleflyer
Posts: 7,173
I don't get these surveys either. Everyone thinks they (as an individual) are important. Reality is very few people or group of people will be large enough to make a difference to any airline. $10,000 is not a huge amount of money in the airline industry. Some people spend that time and again during one year on one ticket! Now, if you are General Motors and General Mills or a corporation like that, you can make a difference (as a corporation).
Delta just isn't into Flyertalk members; look how many "ambassadors' have been announced here who quickly go back to their real jobs as TUG drivers with nary an interaction with the SkyMiles forum.
#25
Suspended
Join Date: Aug 2008
Location: SE US
Programs: Duke of Bombay, Delta Ham Sandwich tm, Delta's Glitch
Posts: 4,201
The CNN and Coca Cola accounts mean far more to DL than the aggregate of everyone in this forum. Corporate travellers don't care about dysfuntional IT, and the attendant false promises of fixing it, or the constant stealth degradation of the SkyMiles program.
Delta just isn't into Flyertalk members; look how many "ambassadors' have been announced here who quickly go back to their real jobs as TUG drivers with nary an interaction with the SkyMiles forum.
Delta just isn't into Flyertalk members; look how many "ambassadors' have been announced here who quickly go back to their real jobs as TUG drivers with nary an interaction with the SkyMiles forum.
#27
Join Date: Mar 2011
Programs: DL ♦, Marriot Plt, NATL EE
Posts: 526
Yup. Even if a couple of thousand people post actually truthful numbers, that's a drop in the bucket. This stuff is anecdotal. If you think that DL Marketing doesn't do focus groups where it seeks participants who represent each aspect of the business from HVC's in paid F to kettles who fly themselves in checked luggage, you are sorely misunderstanding large for-profit businesses.
DL knows more about its flyers than its flyers know about themselves.
DL knows more about its flyers than its flyers know about themselves.
#30
Original Poster
Join Date: Nov 2006
Programs: Delta, HHonors Diamond
Posts: 625
I don't get these surveys either. Everyone thinks they (as an individual) are important. Reality is very few people or group of people will be large enough to make a difference to any airline. $10,000 is not a huge amount of money in the airline industry. Some people spend that time and again during one year on one ticket! Now, if you are General Motors and General Mills or a corporation like that, you can make a difference (as a corporation).