Originally Posted by avidflyer (Post 17461161)

???Huh???

The question was where are the promos. Seats were full last year too...promos drive incremental revenue and they have them (see the BOS double/triple MQM promo on now) but they will never do an open ended promo like last year again...or at least till they pull Roll over.

Originally Posted by oh912flyer (Post 17461467)

If the flights are full, DL has no need to run promos.

Promos are run when flights are not full, or when they need to offer something to make people book DL vs the competition.

This isn't rocket science. It's Marketing 101.

Originally Posted by avidflyer (Post 17461255)

The issue is they will fly at potentially much lower levels and use the DM benefits. Take me. I am now a 1K at UA and I have a million miles. I can now book and change those tickets fee-free (up until t-72) for 2 more full years, use the SC for free, use the DM line for IROPs, board in front of all the Plats who are actually spending $$ with DL, take upgrades on award tickets taking seats from Plats who are paying, and never set foot on a DL plane as a paid customer. If you look at the program they only give benefits to those who are flying now (look at the MM program for proof of that) so this is totally against the way DL thinks.


This was a HUGE mistake and that is why you will not see it again.

Originally Posted by oh912flyer (Post 17461504)

Or we get DM+ (250k MQM). Which, IMHO, is the easiest solution to the excess roll-over issue.

OR, DL treats the folks that rack up 300k MQMs a year nicely, and lets them continue doing so. I am guessing that it isn't that many people.

As I previously noted, I don't believe roll-over was implemented for you 300k MQM-a-year fliers; it was implmented for the FO, GM and PM folks.

Originally Posted by avidflyer (Post 17461483)

Do you REALLY believe ALL flights are full? Marketing 101: The promos last year were offered in cities that are were not growing. The same situation is in place today. You really are a marketeers dream...you believe everything.

Originally Posted by DaveNC (Post 17462021)

Actually, RDU is one of the fastest-growing metro areas in the country (#4 or #2 depending on your source).

I doubt this fact played into DL's decision to run the DMQM promotion, as I suspect the promotion was more of a short-term (1-2 years) ploy to compete with AA in a market where both run neck-and-neck.

Originally Posted by DHalltheway (Post 17461529)

yeah but like in the US, where the top 10% of the population earns 90% of the money: airline passengers, especially the top 10%, would do almost 90% of the BIS.

I don't have exact numbers but I strongly believe this is the case.

Originally Posted by avidflyer (Post 17461483)

Do you REALLY believe ALL flights are full? Marketing 101: The promos last year were offered in cities that are were not growing. The same situation is in place today. You really are a marketeers dream...you believe everything.

Originally Posted by avidflyer (Post 17462032)

Agreed but the statement "planes are full so why run a promo" is what I was disputing. There are plenty of reasons to run promos that have to do with growing the business not maintaining.

Originally Posted by oh912flyer (Post 17462099)

Must I spell it out? Do you need more caffeine today? ;)

If the plane is full, a promo is pointless because there are no seats to sell.

Originally Posted by avidflyer (Post 17462129)

They USUALLY would LOVE to add more/bigger planes ;)

Originally Posted by oh912flyer (Post 17462074)

:D

I dunno. There are a number of DMs on sLUT fares that cost less than half of an M. There's no question DMs are important, but I think there's a lot of DMs who think they're more important than they actually are.

This is clearly in evidence in the way they react to KM tags... :D

Originally Posted by oh912flyer (Post 17462074)

:D

I dunno. There are a number of DMs on sLUT fares that cost less than half of an M. There's no question DMs are important, but I think there's a lot of DMs who think they're more important than they actually are.

This is clearly in evidence in the way they react to KM tags... :D

Originally Posted by rwoman (Post 17462161)

So what, that DM is still going to be ahead of you on the upgrade list unless you're on a Y fare....or bought and F ticket to begin with...

There are plenty of DYKWIA's....not necessarily DM's...

Originally Posted by DHalltheway (Post 17462196)

As for the statement about DMs, what makes you think it is not the same for PMs, GMs & FOs?

Originally Posted by rwoman (Post 17462161)

So what, that DM is still going to be ahead of you on the upgrade list unless you're on a Y fare....or bought and F ticket to begin with...

Originally Posted by rwoman (Post 17462161)

There are plenty of DYKWIA's....not necessarily DM's...