2011 Double MQM Speculation
Jan 8, 2011 | 7:33 pm
#1
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2011 Double MQM Speculation
Well, someone has to ask the question 
What is the speculation on this year's DMQM promotion? Timing? Restrictions?
What is the speculation on this year's DMQM promotion? Timing? Restrictions?
Jan 8, 2011 | 7:43 pm
#4
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I think last year's promo was far more generous than the Up to Triple promo in 2009. The fat pile of bonus miles combined with no minimum fare class made it very lucrative (as long as you could get to one of the spoke cities). My guess is we will see another one timed similarly this year; what it will be I couldn't begin to speculate.
Jan 8, 2011 | 8:22 pm
#6
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I am really hoping something from the west coast this year, since there was nothing west of. TN and MONTH, now it should be for the west coast. Well one can only hope.
Jan 8, 2011 | 8:23 pm
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Jan 8, 2011 | 8:52 pm
#8
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Jan 8, 2011 | 9:09 pm
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Jan 8, 2011 | 9:38 pm
#11
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Most of us didn't really consider this promo to be targeted. Targeted promos are ones where only certain individual flyers are allowed to register (based on home zip code or some other criteria). This promo had open registration for all.
Jan 8, 2011 | 11:17 pm
#14
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It would be interesting to know if Delta has crunched the numbers of how many travelers with home bases elsewhere made RDU/STL/PIT/BNA trips under the promo and how much revenue this generated. Previous years from those cities could be used as benchmarks.
Yes, a large number of bonus MQMs were earned. However, at a minimum, this yielded a lot of positioning trips to those cities that would never have been taken otherwise.
It would be really interesting to see if they picked a couple of stations out in the middle of nowhere for the promo -- say, Kalispell or Tri-Cities (Tennessee).
Yes, a large number of bonus MQMs were earned. However, at a minimum, this yielded a lot of positioning trips to those cities that would never have been taken otherwise.
It would be really interesting to see if they picked a couple of stations out in the middle of nowhere for the promo -- say, Kalispell or Tri-Cities (Tennessee).
Jan 8, 2011 | 11:19 pm
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