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Here's the link: https://thepointsguy.com/news/interv...lt-rewards-vp/
> For example, only 15% of Bilt Rewards members also carry our cobranded Bilt credit card, and we found an incredibly small percentage of them were consuming a disproportionate amount of resources, taking away from what we could offer to the broader base. > We discovered that bonus points on tax payments during promotions accounted for 20% of our bonus category costs, yet only 0.8% of cardmembers (or 0.12% of our total members) use the card for taxes. I will report back that I did my Bilt Soulcycle class and it was pretty fun. |
Originally Posted by gudugan
(Post 36422111)
Here's the link: https://thepointsguy.com/news/interv...lt-rewards-vp/
> For example, only 15% of Bilt Rewards members also carry our cobranded Bilt credit card, and we found an incredibly small percentage of them were consuming a disproportionate amount of resources, taking away from what we could offer to the broader base. > We discovered that bonus points on tax payments during promotions accounted for 20% of our bonus category costs, yet only 0.8% of cardmembers (or 0.12% of our total members) use the card for taxes. I will report back that I did my Bilt Soulcycle class and it was pretty fun. If the transfer bonuses were guaranteed then you could see a value prop in getting the status. Otherwise you're just hoping for something that may never come. |
I used to spend a lot on the 1st - pre-pay all of the month's bills, buy gift cards etc. This plus the loss of AA - they just sock-drawered themselves for me.
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Originally Posted by Clemson
(Post 36422235)
I won't deny that I've heard that their events are fun, as they should be since they're partly subsidized by Bilt. My partner and I attended a free Soul Cycle class and enjoyed it. I've heard good things about some of the dinners and other experiences. But, for most people, that and the occassional (capped now?) transfer bonuses are not incentive to spend $50k or earn 200k points on the card post-Rent day nerfs. I was counting on tax payments to maintain Platinum going forward. I have little incentive to earn 1x on my tax payments when I can earn 2.62% cashback on my BofA card, 2x on a Capital One Venture X, or 1x on my Hyatt or United card but have it help towards status that will definitely help me versus Bilt status that may or may not be useful.
If the transfer bonuses were guaranteed then you could see a value prop in getting the status. Otherwise you're just hoping for something that may never come. |
Originally Posted by josephstern
(Post 36422098)
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Originally Posted by josephstern
(Post 36422292)
Is it clear that we'd even earn 1x on tax payments?
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Originally Posted by Clemson
(Post 36422072)
TPG posted a Q&A with Richard Kerr from Bilt. In it they mention that in addition to capping rent day bonus points at 1k (down from 10k), they are also removing tax payments from eligibility for bonus points. I actually scoured the email and the terms and conditions they currently have posted for rent day and for the card in general and don't see any mention of this. I'm surprised - I get that people (including me!) were using this to make large tax payments but it seems unnecessary to do this since they're capping the bonus points at 1k anyways.
I wonder if the change also applies to the 5X promotion when people get a new Bilt card. Tax payments would have been the way for me to rack up a ton of charges in the first five days. |
Originally Posted by notquiteaff
(Post 36422671)
“We discovered that bonus points on tax payments during promotions accounted for 20% of our bonus category costs, yet only 0.8% of cardmembers (or 0.12% of our total members) use the card for taxes.”
I wonder if the change also applies to the 5X promotion when people get a new Bilt card. Tax payments would have been the way for me to rack up a ton of charges in the first five days. |
Originally Posted by josephstern
(Post 36422773)
Have people still been getting the 5x offer? I haven't heard about it recently and the last person I referred (June) didn't get it.
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Originally Posted by josephstern
(Post 36422773)
Have people still been getting the 5x offer? I haven't heard about it recently and the last person I referred (June) didn't get it.
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Bilt just raised $150 million in equity funding, according to Bloomberg. The gravy train just might continue.
Jain said the New York-based startup, which was profitable based on its earnings before interest, taxes, depreciation and amortization in 2023, is set to remain profitable in 2024, though he declined to provide specifics. Bilt has more than $400 million in cash and no debt on its balance sheet, he added. The startup plans to add verticals such as health care, groceries and gas to its neighborhood merchant network, which has grown to over 21,000 restaurants from about 2,500 seven months ago, and 3,500 fitness studios from about 100 in January, Jain said. Jain said members in all 50 US states are spending $30 billion on its platform annually, a 50% jump from the $20 billion figure Bloomberg News reported at the start of the year. |
Originally Posted by josephstern
(Post 36422773)
Have people still been getting the 5x offer? I haven't heard about it recently and the last person I referred (June) didn't get it.
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Paid my $600 semi-annual car insurance bill yesterday, and realized this was the last time I'll even be able to get full Rent Day credit on that kind of purchase, to say nothing of the normal-priced meals I bought and the one Lyft ride I took. Maybe 10,000 points was an amount they could've cut down, but capping it at 1,000 points will absolutely disincentivize a lot of spend on my card; that insurance payment will never again be made on the Bilt card, for example.
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Originally Posted by bpc3qh
(Post 36424215)
Paid my $600 semi-annual car insurance bill yesterday, and realized this was the last time I'll even be able to get full Rent Day credit on that kind of purchase, to say nothing of the normal-priced meals I bought and the one Lyft ride I took. Maybe 10,000 points was an amount they could've cut down, but capping it at 1,000 points will absolutely disincentivize a lot of spend on my card; that insurance payment will never again be made on the Bilt card, for example.
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Originally Posted by Clemson
(Post 36424302)
You're capped at 1000 bonus points, not 1000 points. Your insurance payment on rent day is 600 bonus points, 1200 total.
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