Go Back  FlyerTalk Forums > Miles&Points > Credit, Debit and Prepaid Card Programs > Credit Card Programs
Reload this Page >

USA EMV cards: Availability, Q&A (Chip & PIN -or- Chip & Signature) [2012-2015]

Community
Wiki Posts
Search
Old Sep 20, 2013, 11:40 am
FlyerTalk Forums Expert How-Tos and Guides
Last edit by: philemer
Posts from 1/1/16 onward can be found here: http://www.flyertalk.com/forum/credit-card-programs/1739359-2016-onward-usa-emv-cards-availability-q-chip-pin-signature.html

EMV wikipost volunteers: kebosabi

What is EMV?
EMV is a defacto global standard of technology where there is a visible microchip on the front of the card. It looks like this:

Who issues them?
See Google Docs spreadsheet in Post #1

SFOAMS also has created a list of excellent webpage that shows US EMV cards in a more interactive interface

Another site, which lets you narrow the search for an EMV card by various parameters, is http://www.spotterswiki.com/emv/index.php.

Several credit unions issue some form of Chip-and-PIN credit cards or prepaid cards. Prepaid EMV cards however are not recommended due to junk fees. USAA (currently restricted to members of military) used to offer Chip-and-PIN cards, but as late has backtracked to Chip-and-Signature priority.

Hey that's a cool Google Docs list! I know others that aren't on that list. How can I help by adding them to the list?
My bad for not putting this into the wiki sooner. Right now, the Google Docs is locked out of editing and only in "read-only" view because there were instances in the past where people would just delete the rows not thinking that it affects others viewing the list.

If you promise not to delete any rows and input all the pertinent info (annual fee, rewards, FTF, etc.), I can provide you with edit access. Just shoot me a PM to kebosabi with your gmail address and I'll provide you edit access.

Thanks for helping out!


As of October 2014, no USA-based card issuer offers Chip-and-PIN priority cards except for BMO Harris (Diners Club) and UN Federal Credit Union. Other major USA-based banks such as BofA, Chase, Citi, as well as others issue Chip-and-Signature cards which may work at many automated kiosks. However, bear in mind the word may is used above is a context where there is no absolute certainty of success for certain environments such as automated kiosks due to different natures of offline and online transactions. It is highly recommended to read Post #3 which lists real life FTer examples on how Chip-and-Signature worked and did not work at various transaction environments.

Can I upgrade it right now?
If it's listed on that Google Docs spreadsheet or SFOAMS' Silk page, wouldn't hurt to call/twitter them for a free upgrade. If you get the response you don't like, hang up, try again.

What is the difference between Chip-and-Signature and Chip-and-PIN?
You insert the chipped card into the slot. The physical contact terminal will read the EMV chip and the terminal will automatically read the preferred cardholder verification methods (called CVM) for that card.

Chip-and-Signature means that the terminal will printout a receipt for you to sign. This is the most prevalent authentication for most US issued EMV cards. Chip-and-Signature helps in a way that it will get through to face-to-face merchant transactions where you and the merchant do not speak the same language.

Chip-and-PIN means that the terminal will prompt you to input a PIN for authentication. Some credit union issued credit cards will have this CVM as secondary if Chip-and-Signature cannot be done. Chip-and-PIN is the more prevalent method of authentication used outside the US, especially in transaction environments where no human interaction is needed (i.e. automated gas pumps, toll roads, train kiosks, etc.).

The Google Docs spreadsheet will list which CVM are used in the EMV cards listed. Some cards can only do Chip-and-Signature. Other cards can do both Chip-and-Signature and Chip-and-PIN. And others might have a third option called No CVM (no authentication needed) which is reserved for low value transactions.

One chip can hold a lot more data, therefore it is capable of doing multiple verification methods. That's one of the great things about EMV over the mag-stripe which can hold very little data.

I want to know for sure what my EMV chip does. Is there anyway I can test out my own EMV card to see what the CVM list is?
alexmt has written up a nice step-by-step procedure on Post #3615.

If most of the EMV cards in the US is the Chip-and-Signature type, doesn't that mean it's still useless abroad?
Depends if you see it as glass half empty or glass half full. See Post #3 for further details on how Chip-and-Signature has worked both successfully and unsuccessfully depending on the merchant transaction environment and use your best judgment whether which one is right for you.

Are there any places in the US that are accepting transactions via the EMV chip?
tmiw has created a dedicated Google maps webpage to show where EMV has been proven to work here: http://emvacceptedhere.com/ Per his Post #4240, feel free to add any places with active EMV terminals if you come across one.

As of 2014/05, the EMV terminals in most Walmarts and Sam's Clubs are being turned on. Hence, the best place to try them out would be your local Walmart or Sam's Club. For other merchants, it's slowly being phased in.

I hope people will post them in the Post your receipt of your 1st EMV based transaction in the US thread. cvarming has shown us an EMV transaction receipt from Brooklyn, NY in Post #2380. I myself had my first EMV based (Chip-and-Signature) transaction in two stores in the Los Angeles area, as shown in detail in Post #2705 (courtesy of WhatWhatTech for pointing these two stores out)

I don't want a chip in my card. I heard horror stories all over the media saying hackers can steal my credit card info from a mile away.
There are two types of chips. One is contactless and the other is contact. Cards can be either one or the other, or both.

In the Google Docs spreadsheet, the cards that are capable of contactless payments are listed seperately under the "RFID or NFC contactless chip" column. If it says yes, then that means it has the ability to do contactless payments. If it says no, it doesn't have that feature.

The one that the media has overhyped about hackers "stealing your information wirelessly" was the contactless type like this:

You are worried about this happening, right?

You don't have to worry. EMV is a chip standard that can have both contact and contactless interfaces. With the traditional contact interface, this means you actually have to physically insert the chip into a POS terminal for it to be authorized, like this:

With the contact interface, nothing is wireless. No data is sent out in a stand-alone contact type EMV chip. With the EMV contactless interface, data is sent wirelessly.

Furthermore, contactless chip cards are required to show a symbol (looks like Wi-Fi symbol) somewhere on the card that to denote it's capability as a contactless card. For example, here's an example of a Discover Card with contactless capability (in which Discover calls "Discover ZIP") showing the contactless symbol on the back of the card:

Don't believe everything that the media says. Besides, millions of people all over the world from London to Singapore, uses contactless payments daily in extremely crowded subways and mass transit with nary any problems. There are multiple layers of encrypted securities and keys that are needed to break the code.

Frankly, giving your physical card to a waiter/waitress who takes the card out of your view is much more susceptible to fraud than contactless payments.

Why should I care?
If you are an international traveler, you will want this because majority of the world has or in the process of converting to this payment format.


In fact, in 2012, even North Korea moved to the EMV format, leaving the US as one of the countries in the world that hasn't done so.

In addition, VISA, MC, AMEX, and Discover have all agreed to incentivize the USA shifting to EMV payments by 2015 by shifting liability for fraudulent transactions to merchants if they do not have EMV equipment and the cardholder has an EMV card. So if you travel internationally or would like to get one before the others, you might be interested in getting one.


BS! I had no problems using my card in [insert whereever country], [insert whatever point in time]
If you stick to the tourist path where they have lots of visitors from the US, you should have no problems using your mag-stripe only card in hotels and restaurants, at least for now. But as things can change as things go forward.

However, consider that once you start taking the off-beaten path, go to non-touristy places where they are not familiar with mag-stripes, rent a car and use toll roads, fill up gas, or try to buy train tickets you might end up into a trouble of the machine not recognizing your card because it lacks the chip. Furthermore, a lot of toll roads, gas pumps, and automated ticket machines lack any human assistance to help you when you need it the most.

But [insert credit card company] told me all merchants that display their logo must accept them! All I have to do is report them for violating their agreements, right?
There are several factors against this.

1. You can only speak English. The merchant representative, most likely a part-time clerk earning minimum wage, speaks in a different language, let's say French. If you have no French language skills, how are you going to get your point across? Are you going to whip out your cell phone at exorbitant int'l roaming charges and hope the customer service is going to translate it for you on the spot? Or maybe you might actually know French. But how about Swahili, Farsi, Balinese, or the multiple languages in mainland China?

2. Just like US, the rest of the world's businesses uses part-time minimum wage workers as cashiers to cut down on labor costs. Most of their SOP training manuals are written by MBA types to not to do anything they are not familiar with. Do not expect them to understand the intricate details of credit card mumbo jumbo. You don't expect Taco Bell employees to understand the minute details of Discover-JCB-Union Pay agreements, right? Same thing the other way around: be respectful as a guest in their country, prepare in advance in their ways, avoid being an "ugly American" stereotype.

3. You are a guest in their country. You are a minority. If 99.9% of their country's people and other tourists from around the world uses EMV, do you really think they are going to accomodate the 0.1% of American tourists who only have mag-stripes credit cards?

4. Again, you are a guest in their country. How would you, as an American standing in line, react if a Chinese tourist was clogging up the lines at a local Taco Bell because the clerk doesn't understand the Discover-Union Pay agreement and has trouble communicating between Mandarin spoken by the tourist and English spoken by the Taco Bell clerk? Same way the other way around. You do not want to clog up the lines for everyone. The less hassle, the better.

5. VISA and MC make tons of money from merchants in that country. Say SNCF French Rail. It's a billion dollar company in France. Do you think VISA is going to pull the plug of their relationship with SNCF because SNCF refuses to do mag-stripe processing at their unmanned train station kiosk? Of course not. Be realistic.

6. And lastly, if you're up against an unstaffed toll kiosk, gas pump or train ticket machine, are you going to yell curses at the machine?

But I want my credit card to be able to be used in the US too!
No worries. They have not gotten rid of the mag-stripe on the back of the card for backward compatibility reasons, just like we still have embossed numbers on our cards for backwards compatibility to using those old carbon copy imprinters.

[insert own Hyatt card image front and back together with red arrows pointing to all the backward compatibility features]

You use the chip on the front of the card abroad (for now), and the mag-stripe just like any other card for the US. Basically, you're increasing your credit card's acceptance rate by getting a card that both via the chip and the mag-stripe. You're getting a better deal for free.

And when 2015 comes along and US switches to EMV, you'll be way ahead of everyone else too!


So why did the rest of the world and the US moved/moving toward EMV?
Primarily, due to fraud concerns. You see, the mag-stripe has been with us since the 1950s. It may have been the most high tech thing back in the day, but with the technology that is available today, any shmo can pick up a $100 USB magnetic card skimming device off of eBay and get your credit card info.

And unlike skimming off contactless cards which actually need the person to have l33t programming skills, skimming off a magnetic stripe has become so ubiquitous that nary a day goes about skimming fraud going on somewhere in America, from gas pumps, Michael's stores (2011), Target breaches (2013), restaurant waiters/waitresses, to even McDonald's drive thrus.

https://www.google.com/search?q=skimming+fraud

These type of fraud used to be prevalent in Europe. But once they started switching over to EMV starting over 2 decades ago, this type of fraud went elsewhere. It went over to Asia, Canada and Mexico, Latin America, etc. etc. until they too began implementing EMV to combat skimming fraud. The US is practically the only country left that hasn't done so, therefore all the fraud that used to take place elsewhere is now happening here.


But EMV is old and it's not fool proof. Shouldn't we just skip over it and do something new instead?
Yes, EMV is old. It was developed in the 1990s and its smart card payment predecessor was first introduced in France. But as of today, it has become the defacto global standard of payments.

But then, what else is there? There is no other de facto global standard of payments alternative. For example, if we decide to skip over it and do something new, hypothetically like DNA matching technology, it still means US int'l travelers will continue to have problems abroad with useless plastic acceptance because no other country is using this DNA matching technology except the US.

Besides, nothing is fool proof. You can say that the bank vault isn't fool proof because you can crack it open if enough C4 is used. But your average low-life scumbag isn't likely to get military grade C4 easily either. But the bank vault does make it harder to get the bank's money over say a petty cash box. That's the point here. EMV is akin to a security tight bank vault, the old mag-stripe is akin to a petty cash box lying around inside the drawer.


I'm a business owner and I don't think EMV is going to take off. I'm not going to spend extra hundreds of dollars to upgrade my credit card machine. Convince me other wise why I should.
I can understand the added extra cost to your business once this switchover takes place. But before even saying that, look at your existing POS terminal. Does it have a slot somewhere to insert a card?

Most likely, if you had replaced your POS terminal within the past five years, you already have an EMV capable terminal. EMV is basically just not turned on yet from the processor and acquirer side.

If you have an EMV capable terminal, then a best bet would be to contact your acquirer to have the EMV feature turned on. You did your end of the deal already by having an EMV capable terminal, it is now the acquirers' responsibility to turn it on in accordance to the EMV switchover mandate.

And if you don't, you are going to replace your POS terminal anyway from common wear and tear. It isn't a hard switch-over. You can continue to use your POS terminal until it dies out because EMV cardholders will still have the mag-stripe on the back. And by the time your non-EMV capable POS terminal is up for replacement the market will be full with these newer POS terminals that can accept the mag-stripe, EMV, as well as contactless payments.

In addition, you may also want to check with your acquirer or processor about EMV capable terminals. Some of them are willing to replace your terminal for free in preparation for the US EMV switchover. Call and ask for details.


But what's in it for me? I'm the one that has to pay for the upgrade.
All the major card networks have given incentives for merchants for the upcoming EMV switchover.

If 75% or more of your credit card transactions are done on an EMV contact and contactless terminal, they are going to waive your annual PCI-DSS fees, which usually costs you around $5.00-$19.95/month per terminal. The overall long term cost savings of those compliance fees will be larger than the cost of an one time upgrade for the terminal.

The downside is that once EMV switchover happens and if you do not have a POS terminal that is able to accept EMV, the fraud liability shifts over to the merchant.

I own several fast food franchises. If I upgrade my POS terminals at all of my restaurants, it's going to cost me thousands, if not millions. I don't think anyone is going to use a fake credit card to buy $5 burgers. And if they do, wouldn't it be cheaper for me to eat the fraud cost?
Remember also that fraud isn't just committed by dishonest customers using fraudulent cards. Fraud can also happen with dishonest employees skimming off credit card data from the mag-stripe as in the case of a teenage McDonald's drive thru employee skimming off $13,000 of customers' credit cards in Olympia, WA. Consider the public relations fall out that your business may have if this happens (i.e. the big Target breach of 2013, where someone used a mag stripe card to load malware INTO Target's system). Is it worth risking to take such a huge PR disaster?
Print Wikipost

USA EMV cards: Availability, Q&A (Chip & PIN -or- Chip & Signature) [2012-2015]

Thread Tools
 
Search this Thread
 
Old Sep 24, 2015, 11:24 am
  #13561  
FlyerTalk Evangelist
 
Join Date: Jan 2014
Location: San Diego, CA
Programs: GE, Marriott Platinum
Posts: 15,508
Originally Posted by Points Scrounger
I would say they will pay attention on a percentage basis, though by dollar amount or individual transactions I couldn't say. "Nothing really changed" is what the banks are looking for in terms of gradually (glacially for us)phasing in PIN. One aspect that even I find ... clunky is adding a tip with a PIN card on FD terminals. The bank tech fellow I spoke with emphasized that one aspect they are hot to resolve is adding the tip with the card holder present; they hate the current system of having the restaurant do it later!

I do want to say that I'm with Hawaiian in that they have done a half-assed condescending job so far.
Also keep in mind that a large number of terminals in the US won't even support PIN at all (Home Depot, Square, Intuit, most other phone/tablet based POSes, possibly most table service restaurants, etc.). Even if they do, only offline PIN tends to be supported, not the online PIN that's likely to be chosen by issuers. It could possibly require another hardware upgrade cycle on the merchant end to fix, something that they would not be excited to do so soon after the initial migration.

Meanwhile, NFC just needs a software update for the most part. So I can see NFC being supported a lot more quickly than PIN, if retailers stop resisting it.
tmiw is offline  
Old Sep 24, 2015, 12:28 pm
  #13562  
 
Join Date: Jul 2007
Posts: 1,762
...but tmiw, you just hit on a big reason that pins will not be on the horizon in the USA for a long long time if ever contrary to what a few here think (of course, as always it's all speculation). Can you imagine if pins were ever required and another hardware upgrade needed by many the screaming that will go on like why didn't you just do it that way in the first place. As far as restaurants and tipping is concerned, we know the answer is the use of the portable wireless terminals but again money speaks and will preclude widespread adoption of that idea. Of course the best solution is to make like the Australians do and do away with tipping and all its evils (non reporting of true incoe to me being one of the most egregious) and pay those in the service industry a true living wage a la Australia; a much more civilized way to do it.
JEFFJAGUAR is offline  
Old Sep 24, 2015, 5:37 pm
  #13563  
 
Join Date: Oct 2014
Programs: Skymiles
Posts: 3,251
I don't think Safeway will make the deadline as all Safeways that I have stopped in Arizona seems to be still on the MX860.

Nothing on Kroger yet either.
RedLight2015 is offline  
Old Sep 24, 2015, 8:51 pm
  #13564  
FlyerTalk Evangelist
 
Join Date: Jan 2014
Location: San Diego, CA
Programs: GE, Marriott Platinum
Posts: 15,508
Originally Posted by RedLight2015
I don't think Safeway will make the deadline as all Safeways that I have stopped in Arizona seems to be still on the MX860.

Nothing on Kroger yet either.
Any possibility of them turning it on for the ones with new terminals already so they can get some protection from liability?

Also apparently Australians would save nearly four hours a month if everyone used NFC.
tmiw is offline  
Old Sep 24, 2015, 9:42 pm
  #13565  
FlyerTalk Evangelist
 
Join Date: Jan 2014
Location: San Diego, CA
Programs: GE, Marriott Platinum
Posts: 15,508
BTW Home Depot wins the "first major retailer to support the common AID" award: http://imgur.com/tc99Idl

I think service enforcement is on as well since the terminal said "insert or swipe" while I was ringing stuff up. Still no NFC unfortunately and I forgot to test to see what happens when you try to run as "credit", especially with a PIN preferring debit card. Anyone want to try? I'm not sure it's even possible because I didn't see any obvious way to do anything other than debit.
tmiw is offline  
Old Sep 24, 2015, 9:45 pm
  #13566  
 
Join Date: Oct 2014
Programs: Skymiles
Posts: 3,251
Originally Posted by tmiw
BTW Home Depot wins the "first major retailer to support the common AID" award: http://imgur.com/tc99Idl

I think service enforcement is on as well since the terminal said "insert or swipe" while I was ringing stuff up. Still no NFC unfortunately and I forgot to test to see what happens when you try to run as "credit", especially with a PIN preferring debit card. Anyone want to try? I'm not sure it's even possible because I didn't see any obvious way to do anything other than debit.
FINALLY! I really hope Service Code enforcement is on. The only way I can test this is buy two cheap items with separate transactions, one to test common AID and another to test service code enforcement. Probably should do it at self checkout to prevent weird looks.
RedLight2015 is offline  
Old Sep 24, 2015, 10:00 pm
  #13567  
 
Join Date: Jul 2006
Location: SAN
Posts: 1,171
Someone posted on Reddit that Home Depot service code enforcement is on:

I was with my partner at Home Depot a couple of days ago (Jersey City, NJ), first successful "US Debit" purchase that I've seen (Bank of America debit card). Not only that, but they had turned on enforcement, she swiped first and it beeped indicating that it needed to be inserted.
https://www.reddit.com/r/chipcards/c...adline/cvdas6p
Hawaiian717 is offline  
Old Sep 24, 2015, 10:05 pm
  #13568  
FlyerTalk Evangelist
 
Join Date: Jan 2014
Location: San Diego, CA
Programs: GE, Marriott Platinum
Posts: 15,508
Costco will probably be next, assuming they manage to flip everything on by the 1st. They kinda have to considering their supported payment methods are debit and AmEx. Any idea if they're on track for enablement at all?

Also, so far, the only new NFC accepting retailer that will get pushed to the map next week is Best Buy. That doesn't sound promising.
tmiw is offline  
Old Sep 24, 2015, 11:50 pm
  #13569  
 
Join Date: Sep 2014
Posts: 1,723
Originally Posted by tmiw
Costco will probably be next, assuming they manage to flip everything on by the 1st. They kinda have to considering their supported payment methods are debit and AmEx. Any idea if they're on track for enablement at all?

Also, so far, the only new NFC accepting retailer that will get pushed to the map next week is Best Buy. That doesn't sound promising.
Kohls has said fall which is now, so hopefully they soon turn on NFC & EMV. Casey's General Store(Which has close to 2000 locations) has said that will start to accept Apple Pay within the next few weeks. Since they use Equinox L5300's they will hopefully do EMV as well. Staples also will hopefully turn on EMV soon as well.
scibot is offline  
Old Sep 25, 2015, 12:20 am
  #13570  
FlyerTalk Evangelist
 
Join Date: Jan 2014
Location: San Diego, CA
Programs: GE, Marriott Platinum
Posts: 15,508
Originally Posted by scibot
Kohls has said fall which is now, so hopefully they soon turn on NFC & EMV. Casey's General Store(Which has close to 2000 locations) has said that will start to accept Apple Pay within the next few weeks. Since they use Equinox L5300's they will hopefully do EMV as well. Staples also will hopefully turn on EMV soon as well.
Fall goes to December 21st but hopefully Kohl's enables things sooner--seems like a bad idea to enable EMV in the middle of the holiday shopping season. I'll find location lists for Casey's and Kohl's (already found one for Staples) and will prep for import soon. ^
tmiw is offline  
Old Sep 25, 2015, 1:35 am
  #13571  
FlyerTalk Evangelist
 
Join Date: Dec 2009
Location: HaMerkaz/Exit 145
Programs: UA, LY, BA, AA
Posts: 13,167
Home Depot has had service code enforcement on for some time now
joshwex90 is offline  
Old Sep 25, 2015, 2:41 am
  #13572  
 
Join Date: Jan 2014
Location: LAX/SFO/OAK
Posts: 218
Originally Posted by tmiw
Fall goes to December 21st but hopefully Kohl's enables things sooner--seems like a bad idea to enable EMV in the middle of the holiday shopping season. I'll find location lists for Casey's and Kohl's (already found one for Staples) and will prep for import soon. ^
Both Kohl's and JCPenney are official Apple Pay partners. But unlike other partners like Macy's, JCPenney and Kohl's will be the first stores in the world to support their network-less cards on Apple Pay as well. This was supposed to be released with iOS 9 (and NFC acceptance too) but it seems like it was postponed. Maybe that's why Kohl's hasn't turned on NFC (and EMV) yet, or it could be the other way around.

WWDC 2015: Don't watch it here (it starts from the beginning), click the link to go directly to that part of the video.


As of today from the Apple Pay website:

Use your favorite store credit cards.

Soon you’ll be able to use your favorite store credit cards — like Kohl’s Charge or JCPenney Credit Card — and get all the benefits when you use them with Apple Pay.

http://www.apple.com/apple-pay/
WhatWhatTech is offline  
Old Sep 25, 2015, 3:38 am
  #13573  
 
Join Date: Sep 2014
Posts: 1,723
I was on twitter and found this article: https://medium.com/the-payments-indu...l-66037ee17ec8 It's obvious that Contactless is faster than EMV and this article compares NFC & EMV. I know someone from New Zealand and chip and pin is indeed far lower the Contactless. Also Q2 2016 for Apple Pay at Target according to someone who works there.
scibot is offline  
Old Sep 25, 2015, 9:55 am
  #13574  
 
Join Date: Jul 2006
Location: SAN
Posts: 1,171
Originally Posted by tmiw
Costco will probably be next, assuming they manage to flip everything on by the 1st. They kinda have to considering their supported payment methods are debit and AmEx. Any idea if they're on track for enablement at all?
I have no idea, but I suspect it may not be the highest priority for them. Since they also scan your membership card at check-out, they have a second means of tracing the transaction back to someone if their payment turns out to be fraudulent. They have the hardware in place, so it's basically a software issue, but I wouldn't be surprised if they wait until they transition from Amex to Visa to turn on EMV.
Hawaiian717 is offline  
Old Sep 25, 2015, 11:42 am
  #13575  
FlyerTalk Evangelist
 
Join Date: Jan 2014
Location: San Diego, CA
Programs: GE, Marriott Platinum
Posts: 15,508
Originally Posted by scibot
I was on twitter and found this article: https://medium.com/the-payments-indu...l-66037ee17ec8 It's obvious that Contactless is faster than EMV and this article compares NFC & EMV. I know someone from New Zealand and chip and pin is indeed far lower the Contactless. Also Q2 2016 for Apple Pay at Target according to someone who works there.
There are a few issues with the article. (Disclaimer: I've likely used EMV more often than most people outside of FT.)
  1. A lot of small businesses are going to be inserting cards for customers simply because there's nothing customer facing, just like now. There's no real reason to buy anything customer facing, or even have the terminal anywhere near a customer simply because of EMV. (It would be a good idea to do so for NFC, but since merchant training is so poor, stores are just assuming their new terminals can't do it.) Store cashiers are also likely to be more experienced than customers, at least initially.
  2. 60 seconds seems unrealistically long. The most it's taken for a transaction to run once the card's inserted and assuming no problems is ~10s. Though to be fair, I wasn't exactly timing with a stopwatch either.
  3. As I mentioned earlier, Target and others are allowing people to insert cards while items are still being rung up. This mitigates most of the EMV processing time.
As for NFC, I'm not sure it's a slam-dunk either. Besides the training issues I've mentioned, a lot of major retailers that "support" it have no indication that it exists. That's leading to a lot of people just assuming that NFC isn't supported by anyone. I'm already seeing articles saying Samsung Pay (with its ability to be used at nearly every terminal without the store having to upgrade) is a massive success* because of that.

And then there's the question of whether people will reconsider Apple Pay and similar again. At least some likely abandoned it before because they still had to sign for stuff, show the last 4 of the DAN to the cashier, etc. Add the (possibly false) impression that it's supported by no one and a significant number of people might not even bother with it again.

In short, a lot of this stuff seems to be related to the learning curve.

*Relatively. It's also still in beta, so there aren't many people using it to begin with.
tmiw is offline  


Contact Us - Manage Preferences - Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service -

This site is owned, operated, and maintained by MH Sub I, LLC dba Internet Brands. Copyright © 2024 MH Sub I, LLC dba Internet Brands. All rights reserved. Designated trademarks are the property of their respective owners.