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USA EMV cards: Availability, Q&A (Chip & PIN -or- Chip & Signature) [2012-2015]

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Old Sep 20, 2013, 11:40 am
FlyerTalk Forums Expert How-Tos and Guides
Last edit by: philemer
Posts from 1/1/16 onward can be found here: http://www.flyertalk.com/forum/credit-card-programs/1739359-2016-onward-usa-emv-cards-availability-q-chip-pin-signature.html

EMV wikipost volunteers: kebosabi

What is EMV?
EMV is a defacto global standard of technology where there is a visible microchip on the front of the card. It looks like this:

Who issues them?
See Google Docs spreadsheet in Post #1

SFOAMS also has created a list of excellent webpage that shows US EMV cards in a more interactive interface

Another site, which lets you narrow the search for an EMV card by various parameters, is http://www.spotterswiki.com/emv/index.php.

Several credit unions issue some form of Chip-and-PIN credit cards or prepaid cards. Prepaid EMV cards however are not recommended due to junk fees. USAA (currently restricted to members of military) used to offer Chip-and-PIN cards, but as late has backtracked to Chip-and-Signature priority.

Hey that's a cool Google Docs list! I know others that aren't on that list. How can I help by adding them to the list?
My bad for not putting this into the wiki sooner. Right now, the Google Docs is locked out of editing and only in "read-only" view because there were instances in the past where people would just delete the rows not thinking that it affects others viewing the list.

If you promise not to delete any rows and input all the pertinent info (annual fee, rewards, FTF, etc.), I can provide you with edit access. Just shoot me a PM to kebosabi with your gmail address and I'll provide you edit access.

Thanks for helping out!


As of October 2014, no USA-based card issuer offers Chip-and-PIN priority cards except for BMO Harris (Diners Club) and UN Federal Credit Union. Other major USA-based banks such as BofA, Chase, Citi, as well as others issue Chip-and-Signature cards which may work at many automated kiosks. However, bear in mind the word may is used above is a context where there is no absolute certainty of success for certain environments such as automated kiosks due to different natures of offline and online transactions. It is highly recommended to read Post #3 which lists real life FTer examples on how Chip-and-Signature worked and did not work at various transaction environments.

Can I upgrade it right now?
If it's listed on that Google Docs spreadsheet or SFOAMS' Silk page, wouldn't hurt to call/twitter them for a free upgrade. If you get the response you don't like, hang up, try again.

What is the difference between Chip-and-Signature and Chip-and-PIN?
You insert the chipped card into the slot. The physical contact terminal will read the EMV chip and the terminal will automatically read the preferred cardholder verification methods (called CVM) for that card.

Chip-and-Signature means that the terminal will printout a receipt for you to sign. This is the most prevalent authentication for most US issued EMV cards. Chip-and-Signature helps in a way that it will get through to face-to-face merchant transactions where you and the merchant do not speak the same language.

Chip-and-PIN means that the terminal will prompt you to input a PIN for authentication. Some credit union issued credit cards will have this CVM as secondary if Chip-and-Signature cannot be done. Chip-and-PIN is the more prevalent method of authentication used outside the US, especially in transaction environments where no human interaction is needed (i.e. automated gas pumps, toll roads, train kiosks, etc.).

The Google Docs spreadsheet will list which CVM are used in the EMV cards listed. Some cards can only do Chip-and-Signature. Other cards can do both Chip-and-Signature and Chip-and-PIN. And others might have a third option called No CVM (no authentication needed) which is reserved for low value transactions.

One chip can hold a lot more data, therefore it is capable of doing multiple verification methods. That's one of the great things about EMV over the mag-stripe which can hold very little data.

I want to know for sure what my EMV chip does. Is there anyway I can test out my own EMV card to see what the CVM list is?
alexmt has written up a nice step-by-step procedure on Post #3615.

If most of the EMV cards in the US is the Chip-and-Signature type, doesn't that mean it's still useless abroad?
Depends if you see it as glass half empty or glass half full. See Post #3 for further details on how Chip-and-Signature has worked both successfully and unsuccessfully depending on the merchant transaction environment and use your best judgment whether which one is right for you.

Are there any places in the US that are accepting transactions via the EMV chip?
tmiw has created a dedicated Google maps webpage to show where EMV has been proven to work here: http://emvacceptedhere.com/ Per his Post #4240, feel free to add any places with active EMV terminals if you come across one.

As of 2014/05, the EMV terminals in most Walmarts and Sam's Clubs are being turned on. Hence, the best place to try them out would be your local Walmart or Sam's Club. For other merchants, it's slowly being phased in.

I hope people will post them in the Post your receipt of your 1st EMV based transaction in the US thread. cvarming has shown us an EMV transaction receipt from Brooklyn, NY in Post #2380. I myself had my first EMV based (Chip-and-Signature) transaction in two stores in the Los Angeles area, as shown in detail in Post #2705 (courtesy of WhatWhatTech for pointing these two stores out)

I don't want a chip in my card. I heard horror stories all over the media saying hackers can steal my credit card info from a mile away.
There are two types of chips. One is contactless and the other is contact. Cards can be either one or the other, or both.

In the Google Docs spreadsheet, the cards that are capable of contactless payments are listed seperately under the "RFID or NFC contactless chip" column. If it says yes, then that means it has the ability to do contactless payments. If it says no, it doesn't have that feature.

The one that the media has overhyped about hackers "stealing your information wirelessly" was the contactless type like this:

You are worried about this happening, right?

You don't have to worry. EMV is a chip standard that can have both contact and contactless interfaces. With the traditional contact interface, this means you actually have to physically insert the chip into a POS terminal for it to be authorized, like this:

With the contact interface, nothing is wireless. No data is sent out in a stand-alone contact type EMV chip. With the EMV contactless interface, data is sent wirelessly.

Furthermore, contactless chip cards are required to show a symbol (looks like Wi-Fi symbol) somewhere on the card that to denote it's capability as a contactless card. For example, here's an example of a Discover Card with contactless capability (in which Discover calls "Discover ZIP") showing the contactless symbol on the back of the card:

Don't believe everything that the media says. Besides, millions of people all over the world from London to Singapore, uses contactless payments daily in extremely crowded subways and mass transit with nary any problems. There are multiple layers of encrypted securities and keys that are needed to break the code.

Frankly, giving your physical card to a waiter/waitress who takes the card out of your view is much more susceptible to fraud than contactless payments.

Why should I care?
If you are an international traveler, you will want this because majority of the world has or in the process of converting to this payment format.


In fact, in 2012, even North Korea moved to the EMV format, leaving the US as one of the countries in the world that hasn't done so.

In addition, VISA, MC, AMEX, and Discover have all agreed to incentivize the USA shifting to EMV payments by 2015 by shifting liability for fraudulent transactions to merchants if they do not have EMV equipment and the cardholder has an EMV card. So if you travel internationally or would like to get one before the others, you might be interested in getting one.


BS! I had no problems using my card in [insert whereever country], [insert whatever point in time]
If you stick to the tourist path where they have lots of visitors from the US, you should have no problems using your mag-stripe only card in hotels and restaurants, at least for now. But as things can change as things go forward.

However, consider that once you start taking the off-beaten path, go to non-touristy places where they are not familiar with mag-stripes, rent a car and use toll roads, fill up gas, or try to buy train tickets you might end up into a trouble of the machine not recognizing your card because it lacks the chip. Furthermore, a lot of toll roads, gas pumps, and automated ticket machines lack any human assistance to help you when you need it the most.

But [insert credit card company] told me all merchants that display their logo must accept them! All I have to do is report them for violating their agreements, right?
There are several factors against this.

1. You can only speak English. The merchant representative, most likely a part-time clerk earning minimum wage, speaks in a different language, let's say French. If you have no French language skills, how are you going to get your point across? Are you going to whip out your cell phone at exorbitant int'l roaming charges and hope the customer service is going to translate it for you on the spot? Or maybe you might actually know French. But how about Swahili, Farsi, Balinese, or the multiple languages in mainland China?

2. Just like US, the rest of the world's businesses uses part-time minimum wage workers as cashiers to cut down on labor costs. Most of their SOP training manuals are written by MBA types to not to do anything they are not familiar with. Do not expect them to understand the intricate details of credit card mumbo jumbo. You don't expect Taco Bell employees to understand the minute details of Discover-JCB-Union Pay agreements, right? Same thing the other way around: be respectful as a guest in their country, prepare in advance in their ways, avoid being an "ugly American" stereotype.

3. You are a guest in their country. You are a minority. If 99.9% of their country's people and other tourists from around the world uses EMV, do you really think they are going to accomodate the 0.1% of American tourists who only have mag-stripes credit cards?

4. Again, you are a guest in their country. How would you, as an American standing in line, react if a Chinese tourist was clogging up the lines at a local Taco Bell because the clerk doesn't understand the Discover-Union Pay agreement and has trouble communicating between Mandarin spoken by the tourist and English spoken by the Taco Bell clerk? Same way the other way around. You do not want to clog up the lines for everyone. The less hassle, the better.

5. VISA and MC make tons of money from merchants in that country. Say SNCF French Rail. It's a billion dollar company in France. Do you think VISA is going to pull the plug of their relationship with SNCF because SNCF refuses to do mag-stripe processing at their unmanned train station kiosk? Of course not. Be realistic.

6. And lastly, if you're up against an unstaffed toll kiosk, gas pump or train ticket machine, are you going to yell curses at the machine?

But I want my credit card to be able to be used in the US too!
No worries. They have not gotten rid of the mag-stripe on the back of the card for backward compatibility reasons, just like we still have embossed numbers on our cards for backwards compatibility to using those old carbon copy imprinters.

[insert own Hyatt card image front and back together with red arrows pointing to all the backward compatibility features]

You use the chip on the front of the card abroad (for now), and the mag-stripe just like any other card for the US. Basically, you're increasing your credit card's acceptance rate by getting a card that both via the chip and the mag-stripe. You're getting a better deal for free.

And when 2015 comes along and US switches to EMV, you'll be way ahead of everyone else too!


So why did the rest of the world and the US moved/moving toward EMV?
Primarily, due to fraud concerns. You see, the mag-stripe has been with us since the 1950s. It may have been the most high tech thing back in the day, but with the technology that is available today, any shmo can pick up a $100 USB magnetic card skimming device off of eBay and get your credit card info.

And unlike skimming off contactless cards which actually need the person to have l33t programming skills, skimming off a magnetic stripe has become so ubiquitous that nary a day goes about skimming fraud going on somewhere in America, from gas pumps, Michael's stores (2011), Target breaches (2013), restaurant waiters/waitresses, to even McDonald's drive thrus.

https://www.google.com/search?q=skimming+fraud

These type of fraud used to be prevalent in Europe. But once they started switching over to EMV starting over 2 decades ago, this type of fraud went elsewhere. It went over to Asia, Canada and Mexico, Latin America, etc. etc. until they too began implementing EMV to combat skimming fraud. The US is practically the only country left that hasn't done so, therefore all the fraud that used to take place elsewhere is now happening here.


But EMV is old and it's not fool proof. Shouldn't we just skip over it and do something new instead?
Yes, EMV is old. It was developed in the 1990s and its smart card payment predecessor was first introduced in France. But as of today, it has become the defacto global standard of payments.

But then, what else is there? There is no other de facto global standard of payments alternative. For example, if we decide to skip over it and do something new, hypothetically like DNA matching technology, it still means US int'l travelers will continue to have problems abroad with useless plastic acceptance because no other country is using this DNA matching technology except the US.

Besides, nothing is fool proof. You can say that the bank vault isn't fool proof because you can crack it open if enough C4 is used. But your average low-life scumbag isn't likely to get military grade C4 easily either. But the bank vault does make it harder to get the bank's money over say a petty cash box. That's the point here. EMV is akin to a security tight bank vault, the old mag-stripe is akin to a petty cash box lying around inside the drawer.


I'm a business owner and I don't think EMV is going to take off. I'm not going to spend extra hundreds of dollars to upgrade my credit card machine. Convince me other wise why I should.
I can understand the added extra cost to your business once this switchover takes place. But before even saying that, look at your existing POS terminal. Does it have a slot somewhere to insert a card?

Most likely, if you had replaced your POS terminal within the past five years, you already have an EMV capable terminal. EMV is basically just not turned on yet from the processor and acquirer side.

If you have an EMV capable terminal, then a best bet would be to contact your acquirer to have the EMV feature turned on. You did your end of the deal already by having an EMV capable terminal, it is now the acquirers' responsibility to turn it on in accordance to the EMV switchover mandate.

And if you don't, you are going to replace your POS terminal anyway from common wear and tear. It isn't a hard switch-over. You can continue to use your POS terminal until it dies out because EMV cardholders will still have the mag-stripe on the back. And by the time your non-EMV capable POS terminal is up for replacement the market will be full with these newer POS terminals that can accept the mag-stripe, EMV, as well as contactless payments.

In addition, you may also want to check with your acquirer or processor about EMV capable terminals. Some of them are willing to replace your terminal for free in preparation for the US EMV switchover. Call and ask for details.


But what's in it for me? I'm the one that has to pay for the upgrade.
All the major card networks have given incentives for merchants for the upcoming EMV switchover.

If 75% or more of your credit card transactions are done on an EMV contact and contactless terminal, they are going to waive your annual PCI-DSS fees, which usually costs you around $5.00-$19.95/month per terminal. The overall long term cost savings of those compliance fees will be larger than the cost of an one time upgrade for the terminal.

The downside is that once EMV switchover happens and if you do not have a POS terminal that is able to accept EMV, the fraud liability shifts over to the merchant.

I own several fast food franchises. If I upgrade my POS terminals at all of my restaurants, it's going to cost me thousands, if not millions. I don't think anyone is going to use a fake credit card to buy $5 burgers. And if they do, wouldn't it be cheaper for me to eat the fraud cost?
Remember also that fraud isn't just committed by dishonest customers using fraudulent cards. Fraud can also happen with dishonest employees skimming off credit card data from the mag-stripe as in the case of a teenage McDonald's drive thru employee skimming off $13,000 of customers' credit cards in Olympia, WA. Consider the public relations fall out that your business may have if this happens (i.e. the big Target breach of 2013, where someone used a mag stripe card to load malware INTO Target's system). Is it worth risking to take such a huge PR disaster?
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USA EMV cards: Availability, Q&A (Chip & PIN -or- Chip & Signature) [2012-2015]

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Old Sep 2, 2014, 5:15 pm
  #6631  
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Originally Posted by kebosabi
A lot of businesses have had EMV capable terminals for quite sometime now, even before this whole talk about EMV switchover was being talked about as of late.

Hence was the rebuttal against the concerns that "it's going to cost lots of $$$ to buy new terminals" when they already have had EMV capable terminals for quite sometime now. Heck, the Walmart self checkout terminals are rather old themselves too with an ancient green text LCD screen.

Whether they are on or not is a separate issue.
Apparently the current holdup (from talking to someone who works at a mom and pop) is that a lot of credit card processors won't allow EMV transactions to be run until next year. Which doesn't make sense to me because I thought they all had to support EMV already by now.
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Old Sep 2, 2014, 5:17 pm
  #6632  
 
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Originally Posted by othermike27
What do you mean by "literally instant" and "right away"?

Like this...? On my Chase and Amex cards I have alerts set to text me as soon as any transaction of any amount is submitted. If I gas up at Costco, I get the text as I'm inserting the nozzle in the filler spout. (It's a bit startling to see a pending $150 charge pop up the first time, but that's the way Costco does it, and of course it all gets sorted out when it posts.) At restaurants, I usually get the text as soon as the waiter goes into the back room with the card. Most other charges appear equally fast, but sometimes there is a lag of a few minutes to hours, or a day or two in offline processing cases.

Note that these notifications are all for pending charges, just like you mentioned. OTOH, the USAA MC only sends a text after the charge posts to the account. Seems kinda dumb to me, and I told them so. I figure that I'm doing my part to monitor for fraudulent activity, so the least they can do is give me timely info.

I should note that this is true for both swiped and dipped transactions.
I just mean looking when I leave. Enough to tell the transaction did occur online.
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Old Sep 2, 2014, 5:52 pm
  #6633  
 
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Originally Posted by tmiw
Apparently the current holdup (from talking to someone who works at a mom and pop) is that a lot of credit card processors won't allow EMV transactions to be run until next year. Which doesn't make sense to me because I thought they all had to support EMV already by now.
For all that we know today is that even if they can support it since April 2013, doesn't necessarily mean they'd turn it on. Just like I can buy a Core i7 computer that is capable and certified in running Windows 8, doesn't necessarily mean I have to use Windows 8.

Why they won't turn it on is anyone's guess. Lack of competition? You don't hear "I will cancel my service with processor A which hasn't activated EMV yet and instead go to processor B which has."

Then again, we also have reports of active EMV terminals at liquor stores so it's anyone's guess what the real hold up is.
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Old Sep 2, 2014, 5:58 pm
  #6634  
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Originally Posted by kebosabi
For all that we know today is that even if they can support it since April 2013, doesn't necessarily mean they'd turn it on. Just like I can buy a Core i7 computer that is capable and certified in running Windows 8, doesn't necessarily mean I have to use Windows 8.

Why they won't turn it on is anyone's guess. Lack of competition? You don't hear "I will cancel my service with processor A which hasn't activated EMV yet and instead go to processor B which has."

Then again, we also have reports of active EMV terminals at liquor stores so it's anyone's guess what the real hold up is.
Like switching banks, switching one's merchant processor is actually a serious pain. While there may be a lot of them, you're pretty much locked into your current one without quite possibly buying new equipment. Speaking of merchant equipment, if your merchant account is with Chase Paymentech and you have their "futureproof terminal", your business pretty much has EMV and contactless turned on already. ^
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Old Sep 2, 2014, 6:30 pm
  #6635  
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US Bank's Perks+ and FlexPerks cards appear to have chips now. Didn't see either in the spreadsheet.

Also, could it be that BoA is way ahead of the ATM upgrade game?

The reality is that few, if any, ISOs plan to begin EMV upgrade programs this year. Many cite the continued uncertainty surrounding the process and the heavy capital requirements needed.

Both of these are concerns that will likely delay widespread ISO EMV implementation well into 2015.

Assuming all ISOs begin EMV conversion a year from now, OEM and field service requirements jump to:

•38,000 monthly field technician site visits;

•6,250 new ATM purchases each month; and

•5.625 monthly upgrade kits.

ISO delay until Q3 2016, on the heels of the MasterCard liability shift, would require:

•76,000 monthly field technician site visits;

•12,500 new ATMs each month; and

•11,250 monthly upgrade kits.

Given the magnitude of these projections, it could prove simply impossible for the industry to hire and train enough field technicians on a temporary basis to complete the U.S. EMV upgrade in 24 to 36 months.
And more evidence that PIN is safer:

There were 3.92 unauthorized transactions per 10,000 transactions on card-present credit cards and 3.07 on card-present signature debit. In comparison, the rate of unauthorized transactions per 10,000 transactions using PIN debit and ATMs was 0.89.

Last edited by tmiw; Sep 2, 2014 at 7:10 pm
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Old Sep 3, 2014, 12:10 am
  #6636  
 
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Originally Posted by tmiw
US Bank FlexPerks was one of the earliest US issue EMV cards that came out way back in June 2011. It's on row 44 as of today. It doesn't get much attention here on FT due to FTFs. OTOH, it's one of the few EMV cards out there that come with contactless as well.
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Old Sep 3, 2014, 10:27 am
  #6637  
 
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Originally Posted by nall
I notice a lot of places have EMV terminals now, but none of them are enabled!
Try a Walmart or Neighborhood Market by Walmart. I've been able to use my Chip and PIN card there and used the PIN to make a purchase.
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Old Sep 3, 2014, 10:47 pm
  #6638  
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I Feel Nothing: The Home Depot Hack And Data Breach Fatigue:

But because banks are responsible for making us whole if our credit cards are misused, and we are simply issued new cards (an annoying hassle, but not life-altering), I join you in reacting to news of these hacks with a shrug.

"We are in the trough of disillusionment," says Gartner security analyst Avivah Litan. "Over 1,000 retailers have been hit; it's not limited to Home Depot. There are 999 others that no one's talking about."

Litan says we have become numb to this news because consumers always get paid back. And the criminals are stealing a lot more data than they can use. "So most people haven't had a lot of damage from this," Litan says. "Banks are so quick to reissue new cards, no one cares anymore."
I wonder if the move to EMV would have happened sooner if consumers were more liable for fraud (or at least had to provide more proof to get out of fraudulent charges). It might be that banks have to bite the bullet and just replace everyone's cards before October 2015. The original plan was just to replace them as they expired, right?
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Old Sep 3, 2014, 11:13 pm
  #6639  
 
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Originally Posted by tmiw
I wonder if the move to EMV would have happened sooner if consumers were more liable for fraud (or at least had to provide more proof to get out of fraudulent charges). It might be that banks have to bite the bullet and just replace everyone's cards before October 2015. The original plan was just to replace them as they expired, right?
Each bank determines their own plan, though I imagine many will proactively replace cards before October 2015 - and imagine that many will not.
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Old Sep 3, 2014, 11:15 pm
  #6640  
 
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Originally Posted by tmiw
I wonder if the move to EMV would have happened sooner if consumers were more liable for fraud (or at least had to provide more proof to get out of fraudulent charges). It might be that banks have to bite the bullet and just replace everyone's cards before October 2015. The original plan was just to replace them as they expired, right?
Oh, most certainly. It's just like why my signature is scrutinized overseas at most places whereas I could have the back of my credit card here signed as Superman and go years without someone saying anything. In a lot of cases overseas the clerks/waitstaff/etc. are responsible if something happens and the merchant gets a chargeback. In the US the banks simply eat the fraud.

I know I certainly wouldn't - and I imagine many others wouldn't - use credit cards as frequently if I were on the hook for fraud or had to prove I didn't make the charges. Currently I use cards for almost every purchase primarily for the rewards. However, if I had to risk adjust based on increased liability, it would be a game changer. I would stop using credit cards at fast food places, pizza orders, low end restaurants, convenience stores, coffee shops, and even possibly for small gas purchases. I think many others would come to the same conclusion because spending 30 minutes of your time and having to mail in certified affidavits to fight a number of sub-$10 purchases at 7-Eleven just isn't worth it for a few miles or cents of cash back. This is precisely what the banks don't want, so the consumer protections will remain even if the US eventually goes chip-and-PIN.
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Old Sep 3, 2014, 11:33 pm
  #6641  
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Originally Posted by Majuki
However, if I had to risk adjust based on increased liability, it would be a game changer. I would stop using credit cards at fast food places, pizza orders, low end restaurants, convenience stores, coffee shops, and even possibly for small gas purchases.
Plus it's very possible that Internet ordering would look a lot different (if it even existed) if liability was different. Not an alternate reality that I want.
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Old Sep 4, 2014, 12:20 am
  #6642  
 
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Chase told me on Twitter they're planning to offer chip and PIN soon, but have no timeline for WHEN.
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Old Sep 4, 2014, 12:26 am
  #6643  
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Originally Posted by alexmt
Chase told me on Twitter they're planning to offer chip and PIN soon, but have no timeline for WHEN.
I put little faith in front-line PR/support people with regard to stuff they weren't told.

Take a look at the EMV websites at Visa Canada and MasterCard Canada. There is very little mention of signature anywhere other than in the context of a magstripe transaction; they went straight to PIN. The fact that the US websites of both brands completely deemphasize PIN pretty much means we will be a chip and signature country for the long term. And if Visa's promise to make "no CVM" work at unattended terminals pans out, not having a PIN might not matter much in terms of card acceptance outside the US. Sure there'll still be those rare instances where the merchant voids the transaction, but that doesn't seem to occur often.
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Old Sep 4, 2014, 1:20 am
  #6644  
 
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Originally Posted by tmiw
I put little faith in front-line PR/support people with regard to stuff they weren't told.

Take a look at the EMV websites at Visa Canada and MasterCard Canada. There is very little mention of signature anywhere other than in the context of a magstripe transaction; they went straight to PIN. The fact that the US websites of both brands completely deemphasize PIN pretty much means we will be a chip and signature country for the long term. And if Visa's promise to make "no CVM" work at unattended terminals pans out, not having a PIN might not matter much in terms of card acceptance outside the US. Sure there'll still be those rare instances where the merchant voids the transaction, but that doesn't seem to occur often.
It's not the rare voided transactions, or the unattended machines. It's the hellish looks, the waving frantically for an attendant at attended self-checkouts, the deep recording of highly personal information, etc. It's an awful customer experience.

I also think some banks WILL move to PIN, at least on some cards. I'm pretty darn sure Walmart will follow through on their promise to move to PIN, and I'm pretty darn sure Target will launch as PIN - to give two examples.
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Old Sep 4, 2014, 1:25 am
  #6645  
 
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Originally Posted by Majuki
In a lot of cases overseas the clerks/waitstaff/etc. are responsible if something happens and the merchant gets a chargeback. In the US the banks simply eat the fraud.
Originally Posted by Majuki
I think many others would come to the same conclusion because spending 30 minutes of your time and having to mail in certified affidavits to fight a number of sub-$10 purchases at 7-Eleven just isn't worth it for a few miles or cents of cash back. This is precisely what the banks don't want, so the consumer protections will remain even if the US eventually goes chip-and-PIN.
I doubt there's any country where consumers are liable for fraud - either legally or commercially.

I see people talk about that as if it's unique to the US somehow...

Originally Posted by tmiw
And if Visa's promise to make "no CVM" work at unattended terminals pans out, not having a PIN might not matter much in terms of card acceptance outside the US.
No CVM is restricted to the contactless payment limit of £20/€15/€25 in Europe, so I don't see that being helpful at all.
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