Originally Posted by reinballe

For all those poor people who had their life ruined by the new livery...
...it must be painful to realize that the best remedy is for them to seek refuge inside the aircraft.

Originally Posted by channa

...It's an insult to the marketing departments at both airline, and the entire marketing and branding indsutry.

Originally Posted by emcsweeney

That seems a little dramatic...they simply saved time and money by going with the better look...and the one that better represents the new #1 in the world (or on the globe, however you want to look at it).

Originally Posted by channa

That's exactly my point. They picked the cheaper deployment without consideration to brand, and they squandered an opportunity to do it right by coming up with something new.

Originally Posted by jlemon

Ah, the price of oil is now north of $100 a barrel.

And you know what that means with regard to the price of Jet A.

So it appears you are taking issue with the decision by UCH to save quite a bit of money by not immediately rolling out a new livery.

I think the new UA made the right decision here given the history of financial performance by the airline industry.

Originally Posted by FriendlySkies

With oil north of $100 per barrel, why not order the stickers for the legacy CO aircraft, and then keep the UA aircraft in the same livery? Think of all the money they will be spending to repaint the fleet. Seems like they could better invest that money into premium cabins.

Originally Posted by channa

But that's exactly what happened! He said he and Glenn agreed to it without input from others. In fact, he was proud of doing that.

It's an insult to the marketing departments at both airline, and the entire marketing and branding indsutry.

Originally Posted by channa

That's exactly my point. They picked the cheaper deployment without consideration to brand, and they squandered an opportunity to do it right by coming up with something new.

Originally Posted by emcsweeney

They got it right and saved money...even Gordon would be proud

Originally Posted by jlemon

As mentioned in a previous thread, the current UACO livery will most likely prove to be an interim measure with a new livery being introduced after the merger is completely consummated. I believe it's only a matter of time.

Originally Posted by xyzzy

Do you really think a company is going to spend hundreds of millions of dollars on branding only to scrap it in a couple of years?

Originally Posted by xyzzy

Why d people keep insisting that this is temporary? Do you really think a company is going to spend hundreds of millions of dollars on branding only to scrap it in a couple of years? It's going to take about two years just to get all of the aircraft painted.

Originally Posted by UA-NYC

I think most of us naysayers assume they made the decision they did in order to spend hundreds of thousands of dollars on branding (or maybe ones of millions) - but definitely not hundreds of millions.

Originally Posted by channa

It's so ridiculous, the only rationalization that some can believe is that it's an interim measure.

Originally Posted by CO Internal Employee Communication

Beginning next week, we will introduce an interim advertising campaign and refresh our online presence with the new United logo and visual
identity. Co-workers can also expect to see the new United brand continue to roll out in more places in the months ahead as we integrate more of our operations, locations, policies, products and marketing programs.

�The new identity is helping to drive awareness of the new United brand as we continue to integrate our two subsidiaries' operations and product,� said Brand Marketing Managing Director Kevin McKenna. �Our co-workers can be proud of the new branding. It is a visual representation of the new United, and the work we are doing to create the world�s leading airline.�

Implementing the new United brand across the company is a complex project that will take time. While we operate under both the Continental and United names, we are taking a phased approach to ensure our customers can continue to easily find their way. That�s why you will continue to see the Continental name and logo associated with CO operations, sometimes alongside the new United brand, until we are fully integrated.

Combining United�s name and Continental�s globe logo preserves the heritage of both companies and keeps two strong elements that are familiar to our customers.

Originally Posted by xyzzy

Why d people keep insisting that this is temporary? Do you really think a company is going to spend hundreds of millions of dollars on branding only to scrap it in a couple of years? It's going to take about two years just to get all of the aircraft painted.