I already buy C tickets for all my family, so they all get lounge access. We have family of 5, that's 10 luggage already that comes with the ticket (long-haul) or plenty of weight (regional routes) already, and we usually pack no more than 6 luggage no more than 20 kilo each, so again the +1 luggage or additional weight BS for GO means nothing.

I just have to laugh Cathay claims the new MPO are aiming to give more benefits to premium flyers, when in reality they have cut benefits for us as much as they did for Y flyers. And now the renewed points system gave some benefits back to Y flyers, but Cathay still gave the middle finger to premium flyers. Good job Cathay, thanks for showing me the light, and I'll take my $150,000 USD a year business elsewhere.

Side note: I find it irritating that sometimes lounge attendants just rudely tell me I have too many kids BEFORE I hand them ALL of the lounge passes, and sometimes the lounge attendants will screen the names of my children's lounge pass with their passports to make sure they are legitimate. Do they don't believe some people do buy C class tickets for whole family?

Then it's just you don't need those additional benefit... For your particular case I guess no FFP in the world would give you much additional benefit when your entire family is already flying J...

For lounge... Do blame those passengers (not just any one particular country) who took advantage of the relatively lax entrance check... I mean those who just bought two J tix for the couples and got Y tickets for the maids and children but then all went into the lounge....

I was replying to a specific question, but my original point is the current GO benefits does nothing for BUSINESS TRAVELERS flying in C class. Again, Business travelers tend to travel light. Throwing at them more luggage pieces or more weight is NOT something we desired. Other FFP does it right by offering bonus points, bonus upgrades, bonus whatever. Heck at this point I would really settle for MPO just bring back last minute guaranteed I fare and I'll be happy. They don't even do that for their loyal C class flyers.

I think the issue is the FFP program needs a paradigm shift. In the old days it's one-size fits all, and it is hard to tailor to different pax's needs. All the GO benefits are wonderful for Y flyers and that's good for them, but it's just useless for C flyers.

In today's world of advanced information technology, "big data", etc. it should be easy to have a dynamic program that separates premium flyers. Benefits such as "if you are MPO Gold and C class flyer, you get additional....." One size fits all is one of the true problem of any program.

If you're really that hung up about feeling special/treasured/valued/appreciated when flying J, by all means, go for DM. As a supposedly high-value customer that shouldn't be too much of an issue. You argue that a one-size-fits-all approach is bad for business travellers, yet you seem be lumping all business travellers into the same category of being light travellers who are obsessed with wanting to be rewarded for every dollar spent. The fact is, there at least some business travellers who see the value in GO, because not every business traveller pays for their entire family to travel in J (a fact which you've pointed out multiple times). Meanwhile, some do appreciate benefits such as extra baggage allowance, whereas some have bigger things to worry about than being given a pat on the back for how much they think they contribute to CX's bottom line.

Or we are making an adult conversation about how airlines can retain loyalty.

Because I've travelled for 30 years and realized 90% plus of business travelers are light-travelers.
As for "obsessed", see my prior comment. Can we please have an adult conversation here without assuming motives like children please?

Key word being *some*

A fact I've been asked multiple times, hence answered multiples times.

Obviously this is something people do *worry* about or it wouldn't generate so many threads and posts in this group. If you are so cool and smooth about it you have the freedom to ignore such threads and posts, instead of telling others what to do to your liking.

I work the software industry for large MNCs. Airlines, like the industry I'm in, deal mostly with legacy systems made in the 80s and really just offer what we call lipstick on a pig.

There's a funny quote on big data out there:

"Big data is like teenage sex; everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it"

It'll be.. another 10-15 years before airlines can even start offering personalized experiences. They still print off passenger manifests on dot matrix printers... that should say something about how far behind the airline industry is.

the "real" benefit by far was guranteed seat, i am talking about V class gurantee and or I class gurantee for DMs (did I class gurantee exist? i forgot). forget BS weight or BS lounge invite for shiny F tags, that was real benefit even for revenue J flyers.

i would even go to say that benefit was stand alone differentiator and should aim for Gold or DM if u were J flyeer... but hey look now, gurantee is not a gurantee any longer in CNY dates even if you were willing to be raped by having to fork out full fare J or Y... i mean seriously...

I’m pretty sure the Diamond J seat guarantee was only for J class or J/C.

there are people who lives on delivering merchandise by human carrier, those would need whatever status they can scavenge.

if you think CX status is useless for you, look into RJ, LA or AY. JL, BA and AA has metal requirement but has lower requal limits too.
if you still think F lounges are useless, be a free agent and you can prob save a few bucks - or just bank everything to AS and gift us tickets!

Yes, was for J and C only, not even D.

DM seat guarantee was for J & C only, but now J only. A few years ago, I was able to secure C even with J0 C0 D0 I0 at about ETD-30 hours.

DM has a much higher chance to get D released even with D0, but there is never seat guarantee for D.

For me, the seat guarantees were a very valuable feature of GO (YBHK) and DM (CJ) membership. The reduction to just Y and J were a material reduction to the attractiveness of MPC elite membership. Both my wife and I have made use of this feature in the past and were very grateful for the K and C availability on super short notice.

I hear Diamonds have received Marco Polo lai see packets - I guess that's a tangible benefit? Imagine the status recognition when you hand out your lai see using those

What could be useful for DM is to award say 1 "joker" to guarantee to open up award seat if certain fare class is available.
or do DM do have this soft benefit now (but it is just not formalised?)

It's not needed because you can subtly request on 3888.