There was an "article" in the internal CX World magazine saying that provisioning of snacks had been increased recently, so hopefully this has sorted out the snack problem.

Hahaha at least it's freshly cooked....I wonder if they allow takeaway at The Pier....lol

Found a HK food blogger who seems to have been invited to the event for this and has some different photographs:

https://www.instagram.com/p/BGZa3A6thFl
https://www.instagram.com/p/BGZmo44NhFo
https://www.instagram.com/p/BGZp4acthNw

Thanks for these.....

You know it's bad when the marketing pictures look unappetizing.

the pics are kinda in-line with my description above. I don't see how this looks much different than what they already serve....lipstick on a pig. With some added marketing expenses. I wish CX would cannibalize some of their marketing budget in favor of their inflight services budget.

I don't know Ivan Chu personally, but if I'm making a read on him based on the direction of CX since he took the helm, it's that he values marketing over substance. I gotta admit their current ad campaign is good!

CX mgmt must just be totally clueless about their bad food. My guess is they don't fly their own airline nearly as much as we do. Goes without saying they don't pay for it, unlike us. But I am indeed curious how they can be just so out of touch. I really do like CX, but the food is atrocious. Do they really somehow believe they're even in the ballpark of competition with the other regional "premium" carriers they count as peers.... and I give $ to (SQ, BR, JL, NH regionally, plus QR and EK)? A marketing campaign like this just seems....out of touch.

I'd have to respectfully disagree...I find that they wasted the opportunity for the A350 delivery. Then there was that A350 post on their Facebook account with a photo of the A330 taking off....then someone said that the brushwing logo at the A350 event was the old brushwing instead of the new one.

I also don't agree with the plastic winglet #A350Cathay campaign...They gave out those plastic winglet to people and asked them to be creative, the one that upset me the most was the post using it as a shoe horn, yeah it's funny...very creative actually, but its the last thing where you want to see your new logo on. Remember that they just recently launched a new livery which coincided with an updated brand identity and a simplified brushwing, so I think they should have been more careful in where it's used or where it appears. Oh and plus they started calling their staff Brushwingers too...

Good find! Here are the rest from the series. The J class food looks like an improvement.

First Class Hyatt Food:
https://www.instagram.com/p/BGZ-d1ZNhF3/
https://www.instagram.com/p/BGZ9o-mNhDZ/
https://www.instagram.com/p/BGZ8hg8thPo/
https://www.instagram.com/p/BGZ7JE5thMC/
https://www.instagram.com/p/BGZ6HEHthJq/
https://www.instagram.com/p/BGZ5N5iNhHO/
https://www.instagram.com/p/BGZ4IaKthD2/
https://www.instagram.com/p/BGZ3etZthCi/
https://www.instagram.com/p/BGZ1mIXthOU/
https://www.instagram.com/p/BGZ0tjJthLt/

Business Class Hyatt Food:
https://www.instagram.com/p/BGZzG82thHU/
https://www.instagram.com/p/BGZyJ6sNhFA/
https://www.instagram.com/p/BGZa3A6thFl/

Premium Economy Class Hyatt Food:
https://www.instagram.com/p/BGZtafnNhHU/
https://www.instagram.com/p/BGZsJvhthED/

Economy Class Hyatt Food:
https://www.instagram.com/p/BGZp4acthNw/
https://www.instagram.com/p/BGZmo44NhFo/

So is the premium economy meal back in a casserole dish rather than the tin foil as reported before?

They look so good, just hope it stays that way on board...

Are these Hyatt dishes also offered on Dragon Air?

Tried the slow cooked 5 spice beef cheek. The beef was very tender, taste was authentic and flavorful. Definitely something better than the normal menu, but I would say still far from great. The sauce was on the jelly side, otherwise, would be good for mixing with rice (lo farn). Given the low expectations with CX meal nowadays, this dish is something slightly above average, hopefully they could improve the quality on the normal menu as well.

...ha, it looks just as bad as usual! Marketing fluff, nothing more.

I thought the pics above actually didn't look much different from their presentation pictures / versions of the non-Hyatt meals. Pretty disappointing but my expectations are rock bottom for CX food anyway.

lol ditto! The 5 spice beef cheek looks no different than whatever they had been serving before. Obviously I can't comment on the taste and am glad it tasted better than normal but the presentation doesn't give me that 'superior' 'wow' factor or whatever CX is trying to sell us here. I almost feel bad for Hyatt that they have to associate their brand with CX Catering tbh!

I saw the Hyatt options for the first time last week to SFO.

Sadly, I really don't notice any change.

(J class)
*Hyatt main course:
Some Chinese dish with scallops and shrimp. Except for the additional ingredients of "scallops", the dish looked identical to every Chinese dish CX regulars are familiar with...sauced-up protein, veggies, and rice. It looked no different to all the other CX Chinese dishes I've seen. It looked so thoroughly appetizing....I decided not to eat the main course.

*Hyatt dessert:
a Chinese red bean soup thing. My first impression: great! My second impression: where is the cake? Because, at least on my flight, CX cut out the cake/tart cart as a result of including the Hyatt dessert option. So it's hard to see this as an addition; rather, it's just a zero sum game between people who prefer Chinese dessert to the cake/tart option.

I am not sure if CX is axing one of the western dessert options every time the Hyatt dessert is included, but if so at best the cost is a wash, and it's possible the Hyatt dessert is cheaper. It certainly was less volume than the tart/cake CX normally includes at the end of meals.

Menu / marketing
There is a big splash with the Hyatt name across the bottom of the menu, which makes the (otherwise somewhat spartan) menu look busier. I know marketing fluff when I see it...and this was fluff. So my first experience with the Hyatt menu seemed to be more fluff than substance. Disappointing but that's kinda what I expected.

I don't know if Aaron Claxton simply has nothing to work with budget wise, or Claxton is the problem himself, or Ivan Chu thinks we're all morons (not entirely untrue !) and won't notice cutting in catering, or something else, but something is clearly not right in that department. If I were running things it'd probably be a case of fire them all and restart from the ground up.

J catering is definitely making a long-term dent in CX's image. Just check out the guys coming over here from AA (!!) and complaining about CX food. That's when you know something is off. I'm not even sure if CX is aware of the issue. This Hyatt thing is kinda patronizing. If the food is bad, I wish CX could just embrace it and not feed us marketing nonsense.