Thanks for these.....

You know it's bad when the marketing pictures look unappetizing.

the pics are kinda in-line with my description above. I don't see how this looks much different than what they already serve....lipstick on a pig. With some added marketing expenses. I wish CX would cannibalize some of their marketing budget in favor of their inflight services budget.

I don't know Ivan Chu personally, but if I'm making a read on him based on the direction of CX since he took the helm, it's that he values marketing over substance. I gotta admit their current ad campaign is good!

CX mgmt must just be totally clueless about their bad food. My guess is they don't fly their own airline nearly as much as we do. Goes without saying they don't pay for it, unlike us. But I am indeed curious how they can be just so out of touch. I really do like CX, but the food is atrocious. Do they really somehow believe they're even in the ballpark of competition with the other regional "premium" carriers they count as peers.... and I give $ to (SQ, BR, JL, NH regionally, plus QR and EK)? A marketing campaign like this just seems....out of touch.