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Old Jun 8, 2016 | 6:29 pm
  #35  
FlyPointyEnd
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Join Date: Sep 2011
Location: MNL
Programs: CX MPO DM, Le Club Accor Platinum, World of Hyatt Explorist
Posts: 2,287
Originally Posted by QRC3288
I don't know Ivan Chu personally, but if I'm making a read on him based on the direction of CX since he took the helm, it's that he values marketing over substance. I gotta admit their current ad campaign is good!
I'd have to respectfully disagree...I find that they wasted the opportunity for the A350 delivery. Then there was that A350 post on their Facebook account with a photo of the A330 taking off....then someone said that the brushwing logo at the A350 event was the old brushwing instead of the new one.

I also don't agree with the plastic winglet #A350Cathay campaign...They gave out those plastic winglet to people and asked them to be creative, the one that upset me the most was the post using it as a shoe horn, yeah it's funny...very creative actually, but its the last thing where you want to see your new logo on. Remember that they just recently launched a new livery which coincided with an updated brand identity and a simplified brushwing, so I think they should have been more careful in where it's used or where it appears. Oh and plus they started calling their staff Brushwingers too...
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