British Airways falls from #1 in consumers favourite brands
Mar 12, 2018, 3:01 pm
#76
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Despite all the protestations I think BA is just about in the right place. Being in Dubai I fly EK all the time. When given the choice between EK and BA I fly BA because they are just good enough not to be terrible and generally much cheaper than EK. I just want to get where I am going with adequate service. Why should I give EK another 30% more in Y for a bit better IFE and better food.
1, BA's product is so bad that they have to lower their price to lure flyers like you who wants to pay less;
2, EK's product is so good that they command the market by raising the fares and enjoy a better margin than BA.
Not very promising trend...
Mar 12, 2018, 3:02 pm
#77
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Mar 12, 2018, 3:03 pm
#78
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Join Date: Feb 2004
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I totally get that. The PR surrounding BOB was so clearly fake, as if customers asked to pay for on board service was annoying,to say the least.
I Have mentioned before, imagine BA said “Listen, we are losing out to Ryanair and easyJet, we have to accept that hundreds of thousands of pax will go to Stansted for a cheaper fare, so this is how we will stay competitive” I probably would have accepted that. But their PR is appalling.
The thing is .... some stuff is OK. From what I see on here and in my email box, the new LGW CW seat is going down well - but this wasn't in the press release either. Perhaps if we'd all gone to see the new 777 and been told, yes, the seats are narrower but everyone is doing it, we held off as long as we could, we have put in big new TV screens and improved the food and we still think we are classier than Norwegian then they would get the sort of coverage they want.
Instead it is like watching a bad kids magician. 'Look over here, over here, there is nothing over there, nothing to see, nothing to see'.
Mar 12, 2018, 3:10 pm
#79
Join Date: Dec 2006
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Mar 12, 2018, 4:03 pm
#80
Join Date: Jul 2014
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If anyone at Waterside is surprised by this latest indication of the BA brand perception, they really aren't worth the wage that they're paid.
Mar 12, 2018, 4:33 pm
#81
Join Date: Feb 2009
Location: YYC
Programs: BA bronze, Aeroplan peon
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I had to Google who she was and then went to youtube to listen to the song. Pretty sure I've never heard it before, and I'm in the demographic that likely would have. Of course, not living in the UK probably has a lot to do with not hearing her. We do get a surprising amount of UK artists on the radio here, but I had not heard her before.
Mar 12, 2018, 4:36 pm
#82
Moderator, Iberia Airlines, Airport Lounges, and Ambassador, British Airways Executive Club
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I had to Google who she was and then went to youtube to listen to the song. Pretty sure I've never heard it before, and I'm in the demographic that likely would have. Of course, not living in the UK probably has a lot to do with not hearing her. We do get a surprising amount of UK artists on the radio here, but I had not heard her before.
Mar 12, 2018, 4:43 pm
#83
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But I guess you are familiar with Clean Bandit? They bring in diifferent soloists for their tracks, and Ms. Glynne is the most well known. [And I'm most definitely not in the "right" demographic! If you're over 40 years old I can see little of this is going to work out.....]
Mar 12, 2018, 4:57 pm
#84
Join Date: Jun 2015
Location: LHR, LGW
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Posts: 3,436
What’s the overall importantance and/or impact of this result? Will questions be asked internally or will it be swept aside?
I’m just wondering if a crisis meeting or any meeting would be held to discuss why we (BA) are not number 1 anymore? We can all speculate and articulate our own reasons of course.
Surely Walsh would have picked up the phone and asked the question to Cruz? I’d be interested to hear if anyone knows what goes on in reaction to this.
If the papers get hold of it BA could get another bashing, well mostly from the Mail of course!
I’m just wondering if a crisis meeting or any meeting would be held to discuss why we (BA) are not number 1 anymore? We can all speculate and articulate our own reasons of course.
Surely Walsh would have picked up the phone and asked the question to Cruz? I’d be interested to hear if anyone knows what goes on in reaction to this.
If the papers get hold of it BA could get another bashing, well mostly from the Mail of course!
Mar 12, 2018, 5:02 pm
#85
Join Date: Oct 2016
Posts: 698
The name means nothing to me but looking on YouTube I have heard some of her songs.
It's amazing how many records she's sold and I don't know who she is.
Mar 12, 2018, 5:05 pm
#86
Ambassador, British Airways Executive Club
Join Date: Feb 2008
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Lego voted UK's strongest brand as British Airways falls from top 20 | Metro News
Mar 12, 2018, 11:49 pm
#87
Join Date: Feb 2009
Location: YYC
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Yes, although "Rather Be" is the only song to be big in Canada. Of course it is her featured on the song, but not appearing in the video I don't think? I didn't recognize the voice outside of that song anyway.
Mind you the radio I listen to is leaning more to toward Nothing But Thieves or Royal Blood - or classical depending on my mood!
Mind you the radio I listen to is leaning more to toward Nothing But Thieves or Royal Blood - or classical depending on my mood!
Mar 12, 2018, 11:52 pm
#88
Join Date: Dec 2014
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Programs: BA, U2+, SK, AF/KL, IHG, Hilton, others gathering dust...
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When BoB was launched, someone on here posted words to the effect that BA/M&S was the perfect partnership - two brands that don't know what they are anymore. Like many good tongue-in-cheek comments, it made a good point to me.
My opinion, that taking a brand in two diametrically opposite directions at the same time is a near-impossible task, has not changed, and this is just an example of the outcome. One can question the validity of any survey, but as recently as Nov 2017 BA was trumpeting its recent success in this one, so one can assume the company considers it valid...
As Raffles points out above, you can't fool all of the people all of the time. BA has lost control of the public narrative, and it takes actions matching the words, rather than just empty words, to regain that.
My opinion, that taking a brand in two diametrically opposite directions at the same time is a near-impossible task, has not changed, and this is just an example of the outcome. One can question the validity of any survey, but as recently as Nov 2017 BA was trumpeting its recent success in this one, so one can assume the company considers it valid...
As Raffles points out above, you can't fool all of the people all of the time. BA has lost control of the public narrative, and it takes actions matching the words, rather than just empty words, to regain that.
Mar 13, 2018, 12:38 am
#90
Join Date: May 2014
Location: BRU
Programs: BA GGL, TK E (*G), ITA exec
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I didn't know the woman (I had to google her) and I didn't know the song title or its singer (but I heard the song multiple times on the radio), however, aside for the "babe" part, I didn't think it was a bad taste joke. To me the director's tone was a hint to something public related to the woman. It's the Thandie scene that's really, really poor.