British Airways falls from #1 in consumers favourite brands
Mar 12, 2018, 7:47 am
#31
Join Date: Sep 2013
Location: London
Programs: BA Gold; FB Silver; SPG; IHG Gold
Posts: 2,985
Very sad but entirely predictable. Yes planes are full and profits are being made, but the brand had value as well, and that has clearly been eroded. If I were a BA manager I would be concerned about this.
Mar 12, 2018, 8:06 am
#33
FlyerTalk Evangelist
Join Date: Jul 1999
Location: ORD/MDW
Programs: BA/AA/AS/B6/WN/ UA/HH/MR and more like 'em but most felicitously & importantly MUCCI
Posts: 19,719
Remember that this was a survey of the entire public, not elite HVFs, and the entire public is likely reacting against (A) press coverage of meltdowns they did not personally endure, and (B) unique BA policies like making people pay for advance seat selection (disadvantaging families flying in Y, etc.) which elites here have generally applauded.
Mar 12, 2018, 8:10 am
#34
Original Poster
Join Date: Jul 2014
Location: Edi
Posts: 2,203
OT: Considering where Lego was ~15 years ago and how the toy market has evolved, I'd say that they must be doing quite a few things right. Lego stores popping up everywhere, kids and adults buying the stuff, etc. Compare that to the many toy shops that closed down over the years due to increased competition from tablets and online retailers.
The kids/teenagers in my family would rather spend that money on "in-app purchases".
Mar 12, 2018, 8:11 am
#35
Join Date: Aug 2012
Location: Provincie Antwerpen, Vlaanderen, België
Programs: MUCCI Gold
Posts: 2,512
Mar 12, 2018, 8:57 am
#36
Join Date: Nov 2012
Location: Manchester but from Yorkshire better known as Gods country
Programs: BA Gold, , Sandals plat
Posts: 839
Remember that this was a survey of the entire public, not elite HVFs, and the entire public is likely reacting against (A) press coverage of meltdowns they did not personally endure, and (B) unique BA policies like making people pay for advance seat selection (disadvantaging families flying in Y, etc.) which elites here have generally applauded.
Mar 12, 2018, 9:05 am
#37
Join Date: Dec 2004
Programs: BA GGL, A3*G, Mucci de l'expertise des Apps
Posts: 3,366
The safety video will make sure everyone loves the brand.
Especially the "don't be so HARD on yourself" bit. So fitting in this #metoo environment. Surprised no one has picked up on this and started a social media rage storm against the brand.
Especially the "don't be so HARD on yourself" bit. So fitting in this #metoo environment. Surprised no one has picked up on this and started a social media rage storm against the brand.
Mar 12, 2018, 9:12 am
#38
Join Date: Oct 2003
Location: London
Posts: 3,500
Sure, the one that came out 3 years ago - this is just going to get more and more awkward over the years.
A lecherous director swooning over attractive auditionees is not exactly something most brands would pay to be linked with.
A lecherous director swooning over attractive auditionees is not exactly something most brands would pay to be linked with.
Mar 12, 2018, 9:29 am
#39
Join Date: Sep 2004
Location: Manchester
Programs: BA Gold, VS Gold
Posts: 291
Glad to hear I’m not the only one who thinks this. The sexual undertones and the male chauvinistic aspects of the video astonished me when it first came out. Repeated viewing has done nothing make me change my opinion.
Mar 12, 2018, 9:32 am
#40
Join Date: Jul 2015
Location: Wales
Programs: BAEC Silver
Posts: 147
Sad to see. I've a soft spot for BA but it's neither competitive on quality (I flew TXL CNX on QR last month in J It blows BA CW away in terms of quality) nor price. I think shareholders in IAG ought to be worried.
It's MAN STR next week on Ryanair. A crap experience? Probably, but its a £40 return, so I'll happily live with it.
It's MAN STR next week on Ryanair. A crap experience? Probably, but its a £40 return, so I'll happily live with it.
Mar 12, 2018, 9:43 am
#42
Join Date: Jun 2009
Location: UK
Programs: Lemonia. Best Greek ever.
Posts: 2,274
Is there anyone in a senior and influential position in BA who actually understands how to build and maintain a great brand? Would a really experienced great brand builder even work there?
Mar 12, 2018, 9:44 am
#43
Moderator, Iberia Airlines, Airport Lounges, and Ambassador, British Airways Executive Club
Join Date: Feb 2010
Programs: BA Lifetime Gold; Flying Blue Life Platinum; LH Sen.; Hilton Diamond; Kemal Kebabs Prized Customer
Posts: 63,804
One of the problems of a humour led approach is that there is no way that everyone - from whatever country - is going to understand all the in-jokes. Though Jess Glynne is one of the most successful UK singers of all time, and she has a Grammy too, in many countries she - and her songs - are going to be fairly unknown. Still, I honestly can't see this having any impact on the brand.
Mar 12, 2018, 9:57 am
#45
Join Date: Jan 2010
Posts: 7,464
Is there any surprise to this?
I see these as two different things.
I am not a "BA hater" - I would label myself as disappointed by BA's current ground and inflight proposition (across both premium cabins).
I use BAEC since it is a very good FF reward programme in OW. And it is very easy to credit all of my OW flying (AA, QR and CX etc) to BAEC.
Therefore, being BA Gold does not link to an individual's opinion of the product offered currently by BA as they are both completely independent.
I am not a "BA hater" - I would label myself as disappointed by BA's current ground and inflight proposition (across both premium cabins).
I use BAEC since it is a very good FF reward programme in OW. And it is very easy to credit all of my OW flying (AA, QR and CX etc) to BAEC.
Therefore, being BA Gold does not link to an individual's opinion of the product offered currently by BA as they are both completely independent.