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HBO fares - Have to pay to select seat in advance [free for GCH/SCH/BCHs @ 14 Jun 17]

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Old Aug 7, 2015, 5:53 am
FlyerTalk Forums Expert How-Tos and Guides
Last edit by: NWIFlyer

    Hand Baggage Only fares (HBO) are available on domestic and EuroTraveller routes. They are offered at a lower price to those able to travel without checked baggage on point to point journeys only - they are not offered with connections, stopovers or with Club Europe. There isn't a special fare bucket for HBO, it's just a discount to all domestic/ET fare buckets, so even expensive flexible tickets offer HBO. The discount varies depending on route. For example, going HBO on LHR-DUB gives a £10 discount; £15 on LHR-PRG; and £20 on LHR-ATH. Online Travel Agents often book into these fares (including building stopovers) and are sometimes less than transparent about the baggage restrictions during the booking process. HBO fares do not earn OnBusiness credits.

    BAEC status passengers from Bronze upwards get advance seat choice with these tickets.

    How to get seat allocation if HBO and without status:
    - Pay up. You can pay up at OLCI if you don't like the seat. Costs vary from £7 to £21 per sector as a minimum, with differential pricing employed for better seats (e.g. an exit row on LHR-DUB was £23 in June 2017). Usually, but not always, this invalidates the cost saving of HBO. You can also pay up in Manage My Booking (MMB) before OLCI.
    - Cancel OLCI at the "confirm contact details" stage. Go in again and/or later and you may be offered another seat.
    - Corporate travel bookings still offer seating to HBO in some cases. Sometimes this ability is temporary and doesn't stick.
    - Ask check-in or the lounge agent for a better seat, so far this seems to be possible. Lounge agents won't be able to assist where they aren't part of the ground handling for BA (e.g. LBA).
    - If your airport has a Self Service Check In (SSCI) machine AND you do not print your boarding pass (see below) then you can select another seat there provided check-in is still open, typically up to 46 minutes before take off. So if you are being allocated a rotten seat and you can see better seats available, you can take a risk and complete/commence check-in later.

    SSCI machines are available at: LHR, LGW, LCY, MAN, EDI (on the general purpose airport machines, but only those by the BA check-in area), NCE, BRU, OSL, BLL, AAR, MUC, AMS.
    They are NOT available at: ABZ, BHD, GLA, LBA, NCL, DUB, CDG, ORY, SVG, DUS, TXL, MAH, CFU, OLB, CTA, CAG, FDH, ANE, UIP, BIO, HER, SVQ, PMI, BRI.
    You can also do this operation the night before at LGW and LHR, details here.

    By "printing boarding pass" we mean not selecting that option at OLCI, or saving, emailing, faxing and/or downloading the boarding pass on the App.
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    HBO fares - Have to pay to select seat in advance [free for GCH/SCH/BCHs @ 14 Jun 17]

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    Old Mar 2, 2015, 6:21 am
      #76  
     
    Join Date: Apr 2010
    Location: East Anglia, England
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    Originally Posted by Tim1975
    But the thing you need to remember is that HBO fares are DIRT CHEAP.

    I have just booked LHR-OSL HBO for £85 each. Used 18,000 Avios to knock £120 off the total price (really only 12,000-ish Avios because we will earn some back), and my family of 4 gets an extra holiday this year for only £220 plus 12,000 Avios. Compare that with £140 + 60,000 or £200 +120,000 for a redemption flight and you see that these fares are an absolute steal. Compared with Norwegian (of whom I am generally a fan) and BA still looks very good because Norwegian flies from the less convenient Gatwick and BA will give you a free beer and flatbread.

    If these extra charges are the price to pay for such low fares then I honestly don't mind. And for people who do mind there are other fares, both redemption and non-redemption available.

    So long as it is clear what you are getting when you book, I don't have a problem with this at all and if the side effect of this is that HBO travellers are allocated generally more towards to back of the cabin, then they will find that overhead space is much less of an issue.
    I don't think anyone disputes that the introduction of HBO fares has been good and cheap (I'm certainly not). But it's the removal of seat selection for SCH+ (BCH at T-7 days) that irks me the most. It is just a further erosion of the FFP.

    My advice to BA: stop with the thousand cuts and just reform the bloody BAEC and get it done and over with (if that is the goal).

    H
    Hoch is offline  
    Old Mar 2, 2015, 6:22 am
      #77  
     
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    Before opening the email I was smiling...........you just know anything from these clowns at the moment is another enhancement.

    Does anyone still doubt we are in the middle of a passenger onslaught from BA?

    A spiteful act. They introduced these HBO fares to great fanfare a year or so ago. And have now used them to crowbar in another way to milk the existing customer base.
    Lioneye is offline  
    Old Mar 2, 2015, 6:22 am
      #78  
     
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    Originally Posted by Tim1975
    But the thing you need to remember is that HBO fares are DIRT CHEAP.
    Dirt cheap compared to what? I think you'll find that not all fares are cheap, and even when they are, easyJet/Ryanair & Co are still often cheaper.
    shefgab is offline  
    Old Mar 2, 2015, 6:23 am
      #79  
     
    Join Date: Oct 2004
    Location: glasgow, scotland
    Programs: BA Executive Club Gold
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    UUUURGH!!!!!
    So they sold the HBO fares as, 'pay for what you use, if you don't need a bag don't pay for one' and now this?! The majority of HBO fares I book are GLA-LON daytrips and I obviously don't need a bag.

    So effectively now I'm actually being told that I'm 'budget class' and don't deserve to select my seat either - which is a perk for all the other money I throw at the airline through the rest of the year.

    PI**ED OFF
    flyingscotsman is offline  
    Old Mar 2, 2015, 6:24 am
      #80  
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    Originally Posted by jacobitetraveller
    maybe it will put an end to the overhead locker space problems we hear about on domestics---as pax may not want to risk getting a bad seat--and pay the extra £10 or so for a regular ticket
    BUT how would that impact on BA s costs for luggage handling
    My guess is it won't - many (most) of us travel HBO because it's more convenient for us, so even if we decide to fork out the extra for a non-HBO ticket we'll effectively be paying for a seat assignment rather than to put baggage in the hold, so the overheads will be as crowded as they are now.
    NWIFlyer is offline  
    Old Mar 2, 2015, 6:25 am
      #81  
    Moderator, Iberia Airlines, Airport Lounges, and Ambassador, British Airways Executive Club
     
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    Because of the slightly odd reference to baggage sizes, this email smacks to me of someone in BA management saying "do something - anything - about baggage overloading on these flights". The HBOs will be further towards the back, and presumably sizes enforced (not that many people actually go over the limits), and made less attractive to certain regular flyers.

    On the other hand they don't want to lose the ability to advertise an attractive HBO fare due to the various "cost comparison" websites out there which are perceived to play a big role in semi occasional travellers' planning.

    That said, a number of routes appear to have lost HBO fares in recent weeks - the ones with less LCC competition where the comparison websites won't be so problematic.

    BA will have to be careful about this one. From what I can make out some corporate travel websites automatically put people into HBO on BA, and therefore the choice to these relatively important travellers (to BA strategically) is indeed to go elsewhere if their FF status counts for little.
    corporate-wage-slave is online now  
    Old Mar 2, 2015, 6:25 am
      #82  
     
    Join Date: Feb 2013
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    Originally Posted by Tim1975
    But the thing you need to remember is that HBO fares are DIRT CHEAP.

    ...

    If these extra charges are the price to pay for such low fares then I honestly don't mind. And for people who do mind there are other fares, both redemption and non-redemption available.
    But if you select a seat you have nullified the whole point of buying a HBO fare - that it's cheaper!

    The italicised sentence reads like a BA email - in plain English it reads "for people who do mind, there is the option of paying a more expensive fare and giving us more money".

    BA have forsaken the back of the bus and are shooting themselves in the foot. The changes are unlikely to affect me but they would have done in the past. It's rather nonsensical to remove a very basic benefit such as seat selection from status passengers. Even the GGLs are affected. Bizarre. I can understand the BAEC gutting but I don't get this.
    paul4040 is offline  
    Old Mar 2, 2015, 6:25 am
      #83  
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    Good move. ^

    Their big mistake was not implementing this from the start.
    HIDDY is offline  
    Old Mar 2, 2015, 6:26 am
      #84  
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    I expect this will drive revenue up simply by getting business travellers to buy non-HBO fares.
    stifle is online now  
    Old Mar 2, 2015, 6:28 am
      #85  
     
    Join Date: Dec 2009
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    It's absolute bonkers.

    A GGL in full Y, without a bag, doesn't get to select a seat.
    ba_cityflyer is offline  
    Old Mar 2, 2015, 6:29 am
      #86  
     
    Join Date: Dec 2014
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    Originally Posted by Swanhunter
    I was toying with keeping GGL for another year. But do I really want to keep chasing status with an airline that is becoming ever more customer unfriendly? Not really.

    In itself this step isn't a big deal. Viewed in the round and in the absence of any coherent strategy BA really are losing the plot.
    +1. I will retain GGL for one more year as it makes sense for me, but after that is secured I won't make any special effort, if it happens, it happens. That's not specifically because of this, as you say it is the cumulative effect of their actions. BA might not care whether I'm a GGL or not, but they should care that the reason will be because they have lost a lot of high-revenue tickets (and I'm not talking ex-EU sale fares, though nothing wrong with booking those).

    Originally Posted by Foxtbh
    BA et al are never going to compete well with Ryanair by trying to be Ryanair, surely the sensible thing to do is to be better than Ryanair, charge more and then advertise on that basis. There are many people who would pay more money for a 'proper' airline.
    Frankly, not enough of them in Y on SH routes.

    Originally Posted by shefgab
    I can't believe that even Gold/Silver card holders have to pay to select their seat. I don't understand the change at all (as few will pay extra, but it will annoy a lot of card holders), but this just seems bizarre. At least let them pick seats for free at OLCI.
    This is the only thing that surprised me, even though I was not expecting this change. Overall, this is nothing more than a revenue push, at this stage nobody knows (except possibly someone in Revenue Management) what the correlation is between the HBO fare of today and the "normal" fare before HBO existed on BA. However, not even being able to choose your seat for free at T-24 seems a little extreme.

    Originally Posted by Gaza
    Indeed. As an easyJet Plus card holder I get unlimited seat reservations (including exit and row 1) and from mid-March I'm now going to be permitted 1 small laptop bag in addition to my carry-on.
    If this is correct, I'd be inclined to move a load of flights to U2 anyway, and the HBO change on BA makes that decision easier, as it makes BA less price competitive.

    Last edited by Oaxaca; Mar 2, 2015 at 6:34 am
    Oaxaca is offline  
    Old Mar 2, 2015, 6:30 am
      #87  
     
    Join Date: Jul 2014
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    Why didn't anybody from Executive Club announce this change here?

    I haven't received an e-mail from them, and I find it quite annoying that I've found out about it like this.

    BA management are really pi**ing people off, in a drastic measure possibly to try and resolve other issues (i.e. the baggage fiasco on SH flights).
    headingwest is offline  
    Old Mar 2, 2015, 6:31 am
      #88  
     
    Join Date: Jan 2008
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    Originally Posted by HIDDY
    Good move. ^

    Their big mistake was not implementing this from the start.
    The optics certainly would've been a lot better for those with status if they had introduced HBO fares with these constraints from the start.

    People don't like having anything taken away that they had, even if they didn't have it for that long and it also ends up get brought into all the other cuts recently announced.

    Its really spectacularly poor customer management, something that BA seem to have as a USP at the minute.
    Kgmm77 is online now  
    Old Mar 2, 2015, 6:33 am
      #89  
     
    Join Date: Jan 2003
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    Originally Posted by stifle
    I expect this will drive revenue up simply by getting business travellers to buy non-HBO fares.
    And back down again, with all all the costs associated with a checked in bag?
    Internaut is offline  
    Old Mar 2, 2015, 6:33 am
      #90  
     
    Join Date: Aug 2013
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    Could one of the mods please amend the thread title to reflect the fact we'll now have to pay not just in advance but at OLCI too, i.e. there will be no free seat selection for SCH/GCH at all on HBO fares.

    This is a crucial element of the change and one I find absolutely ridiculous. It will massively discourage me from choosing BA over the competition on shorthaul.
    Ldnn1 is offline  


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