nth_utsera_sth_utsera

If Tyler got off his tablet hobbyhorse [for those who aren't up to speed to regularly rants about people using gadgets] he could just subscribe to the FT and not just have that day's edition but the most recently updated daily edition.

HIDDY

^

Frenske

Even worse ... I find only the The Daily Mail on my regular flight to OSL and back. As foreign I am shocked to find The Sun quality level of journalism in news paper obviously aimed for middle class market. It is only missing Hyacinth Bucket on page 3.

hillrider

Tyler Brûlé is the contemporary version of the luddites who claimed that the world would go to handbasket when printed books started replacing handwritten ones. He has no appreciation for the power of tablets.

Personally, I find it quite distressing that the FT that I find at T-5 when I'm there in the late morning is at least 12 hours old.

TB makes money from selling lots of dead-tree products (an environmentalist he's not), so his boring FT rants are self-serving. Personally, I wish the FT found a replacement for that column; it could be an entertaining (if marginally useful) read in the hands of someone fresher.

hugolover

Named after a dessert and writes a very odd column most peculiar indeed, I'd much rather have a more well-known traveller like Tony Blair. I'd never heard of the man, nor Monocle magazine, it sounds like something the late Sir Patrick would read.

hillrider

Sorry, this one is lost on me (a non-Brit). A Google search brought up way too many Sir Patricks; care to elaborate more?

Christickler

Sir Patrick Moore

daftboy

In TB’s defence....(puts on hard hat )

With Monocle 24 (their online radio station – seriously) they have a foothold in an interesting area of digital, and don’t seem to have any trouble selling advertising space to the usual luxury good suspects, and the Monocle website has always had video content to supplement the monthly magazine. And Monocle magazine, while slightly eccentric content wise and as suffused with advertising as any other glossy, has extremely high production values and is quite a pleasure to flick through. Given that it’s been on the market for 5 years or so now I think he was fairly astute to call the split in the market between high quality, expensive publications and mass-market, cheap stuff, with not very much in the middle ground between that people are willing to pay for.

He may come across as a ludicrous character, but he can hardly be called a luddite…although he does clearly have a bee in his bonnet about tablets!

BahrainLad

Indeed, TB's ability to extract money from advertisers is superb. What is even more interesting is how he can also extract money from the audience, who want to buy into the lifestyle via goods sold through the Monocle Shop.

ian001

On a related note, I see Monocle actually gives away over 10,000 copies of the magazine every month to airlines. Not that I've ever seen a copy in a lounge or on board an aircraft anywhere (not that many airlines would want to carry it on board because of the weight!)

http://www.abc.org.uk/Certificates/18558704.pdf

daftboy

How interesting, I hadn't thought that they do that...presumably they are to be found in the finest private charter departure lounges in St Gallen, Beirut and Naha...

Poxball

Don't know who this writer is but, as the Asian edition of FT is printed in Asian morning and is all over Changi, if he is making the point that BA, and indeed any full service airline, should have that day's FT on board then he is absolutely correct. As some say on here : end of.

HongKongOclock

If they were given away, they would be classed as monitored free's...

I doubt many of the 10,000 copies actually make it anywhere near an airline. It's more likely that the distributor is paying £0.01 to Monocle for each copy, claiming it is being purchased & distributed to an airline (most likely Virgin Atlantic), and then charging £0.20 per copy handling fee to Monocle. The distributor then gets the double bonus of being able to sell the 9900 copies of Monocle it's hasn't distributed to a waste paper merchant for £60 per tonne...

Not all distributors do this & the majority are very honest, but this is the only way I can think of 10,000 copies of a very niche publication like Monocle being "distributed" to airlines...

hillrider

Point taken; I guess he's just a luddite when it comes to tablets.How true. Including this £140 tablet holder!

stevie

Sititng in YVR lounge at 18.49 local time - papers are Monday - even though the LHR first flight has come and gone. Why not bring a few papers from the plane into the lounges?