BA lifetime loyalty programme soon to be introduced
#1
Original Poster
Join Date: Mar 2003
Location: London, United Kingdom
Programs: BA GGL, Aegean Gold, Hilton Diamond, AmanJunkie
Posts: 54
BA lifetime loyalty programme soon to be introduced
For what it is worth, have it from a super authorative BA source, they will soon be introducing a lifetime reward programme to enhance long term loyalty. Probably lifetime Gold for people who have been Gold for 10+ years - details still to be ironed out, but coming out soon ....
#2
A FlyerTalk Posting Legend
Join Date: Aug 2006
Location: Argentina
Posts: 40,211
Worth doing ten years of cheap AA F tier point runs if you're young enough I would say.
#3
Join Date: Apr 2007
Location: London
Programs: BA GGLfL
Posts: 1,342
For what it is worth, have it from a super authorative BA source, they will soon be introducing a lifetime reward programme to enhance long term loyalty. Probably lifetime Gold for people who have been Gold for 10+ years - details still to be ironed out, but coming out soon ....
#4
FlyerTalk Evangelist
Join Date: Oct 2006
Location: London, UK
Programs: BA Gold, SQ Gold, KQ Platinum, IHG Diamond Ambassador, Hilton Gold, Marriott Silver, Accor Silver
Posts: 16,351
#6
FlyerTalk Evangelist
Join Date: Feb 2004
Location: London
Programs: BA, VS, HH, IHG, MB, MR
Posts: 26,871
The OP is telling the truth, I am led to understand.
This will amuse all the BMI 'lifetime' Gold's, who were told where they could stuff their lifetime Gold cards by BA .....
Clearly it should be based on Avios earned rather than years as Gold, though :-)
This will amuse all the BMI 'lifetime' Gold's, who were told where they could stuff their lifetime Gold cards by BA .....
Clearly it should be based on Avios earned rather than years as Gold, though :-)
#7
Join Date: Sep 2010
Location: UK - BHD
Programs: BMI Diamond Club refugee: BA-Br; HH-D
Posts: 912
#8
Join Date: Nov 2009
Location: Robin Hood Territory
Programs: BA Silver, MUCCI des Soins Medicaux, Le médecin personnel à PUCCI GALORE
Posts: 1,613
Wasn't this on someones wish list for 2013? They will be pleased.
#9
FlyerTalk Evangelist
Join Date: Mar 2006
Location: Mostly UK
Programs: Mucci Extraordinaire, Hilton Diamond, BA Gold (ex BD)
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Someone in the forum mentioned that BA once offered lifetime (silver?) status and then cancelled the benefit so I'd say you'd need some assurance that they're serious about this benefit if you're starting from 0 years.
Personally I'd not offer lifetime gold status as such but a card after 10 years that gave you all the gold benefits but ONLY if flying BA rather than all one world airlines. So if you want oneworld benefits you'd still need to earn them while still offering an incentive to fly BA.
Personally I'd not offer lifetime gold status as such but a card after 10 years that gave you all the gold benefits but ONLY if flying BA rather than all one world airlines. So if you want oneworld benefits you'd still need to earn them while still offering an incentive to fly BA.
#10
Join Date: May 2008
Location: Berkshire
Programs: BA Lifetime Gold, GGL/CCR, Hilton Diamond, Accor Plat, Pucci Fan Club
Posts: 1,779
I will be delighted if this materialises. ^
#11
Join Date: Jan 2005
Location: Egham, Surrey, UK
Programs: Mucci Champion des Champions, BAG4L, *A Gold, HH DIA, Hyatt Explorist, Hertz Gold, Avis President
Posts: 3,416
This would be a great benefit and I look forward to hearing more details.
#12
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Join Date: Dec 2003
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I remain unconvinced by this. Surely the lounges are crowded enough with those who fly once in a blue moon?
It is just under 9 years since I first hit BA Gold and have already requalified to take me through to 10 years. I did have a shameful few month interlude as a Silver though about 6 years ago
It is just under 9 years since I first hit BA Gold and have already requalified to take me through to 10 years. I did have a shameful few month interlude as a Silver though about 6 years ago
#13
FlyerTalk Evangelist
Join Date: Oct 2006
Location: London, UK
Programs: BA Gold, SQ Gold, KQ Platinum, IHG Diamond Ambassador, Hilton Gold, Marriott Silver, Accor Silver
Posts: 16,351
Would be nice if they offered lifetime Silver for those maintaining Silver for maybe 15 years, and lifetime Gold for those maintaining Gold for 10 years.
They'd have to up the number of BA sectors required each membership year though, IMO.
They'd have to up the number of BA sectors required each membership year though, IMO.
#15
Join Date: Jan 2003
Location: London, UK
Posts: 5,656
Yes, I heard they were targeting its launch for H1 2013. As always, the devil is in the details.