BA or bust

Only one post so far.... methinks Mr Pucci has cold feet. Come on, we won't bite!

bealine

Qantas, Emirates and Singapore Airlines all charge more for seats on the A380 - I guess BA will as well. The A380 has been designed for hub to hub high-density work, so I very much doubt if BA will ever have as many as 50! One A380 could, theoretically, replace 2 X B747's - I imagine allowing BA to merge with Iberia and American will be permitted only if BA gives up a few LHR slots so the introduction of A380's may allow some slots to be used as a bargaining chip.

Don't confuse losing passengers with a drop in revenue - a cut in capacity results in more demand which pushes fares up. That is what Bob Ayling was trying to achieve when he wanted to concentrate on First and Club sales. Unfortunately, he was misquoted as saying we didn't want "ordinary" customers - something he never actually said or meant!

Surplus capacity, caused by a glut of wide-bodied aircraft flying high-density routes, causes seat sales resulting in full aeroplanes but yielding little profit - hence the colossal amount of transfer business transacted at European hub airports.

Taking out the surplus with leaner, more efficient, more comfortable, more cost-effective aeroplanes is the key to sustainable revenue growth.

Petrus

Welcome to FT. What an excellent first post.

BOH

Yes but both PA and TW suffered major crashes just a few years prior to their going under with PA103 and TW800. Notwithstanding they certainly each had financial difficulties at the time, it is generally accepted these crashes were not insignificant in their demise. This is not the case with BA

kered

Sharp intake of breath���

tut tut tut tut ..... tempting faith there BOH

Gargamel

tempting faith ?