New bmi logo to be unveiled shortly
Dec 14, 2010, 5:08 am
#32
Join Date: Mar 2006
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Dec 14, 2010, 5:16 am
#33
Join Date: Mar 2008
Location: Melbourne/Bangkok
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Dec 14, 2010, 5:24 am
#34
Join Date: May 2007
Programs: BA Blue, EI Silver, Honours Gold, Marriott Gold
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True, but there is a possibility of customer confusion here, I feel. (maybe I've been working with the public too long 
) EI used to use a big red blob for a while, when they styled themselves aerlingusOcom
Anyone offering odds on how long this version will last?
) EI used to use a big red blob for a while, when they styled themselves aerlingusOcom Anyone offering odds on how long this version will last?
Dec 14, 2010, 6:27 am
#36
Join Date: Jun 2002
Location: London, UK
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I do wish they went back to drawing board though as I agree the sphere is too similar to oneworld. Customer confusion will reign!
At least they had the sense to quiety drop bmi and go back to British Midland which most people seem to know, especially Star Alliance partners.
Dec 14, 2010, 6:37 am
#37
Join Date: Mar 2007
Location: Birmingham, West Midlands, UK
Programs: Mucci, BMI*G, M&M SEN, FB Gold, PC Plat, Father of GhettoIFE
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I declare this to be the age of the "Blue Button".
But it does look like a quick 5 minute bashup in Adobe Illustrator to be honest. At least the font is semi pleasing to the eye.
Alignment of course is in the eye of the beholder - like all graphic design. Nice to see BMI is doing focus groups and design work with it's customers.
Or the lack of thereafter
But it does look like a quick 5 minute bashup in Adobe Illustrator to be honest. At least the font is semi pleasing to the eye.
Alignment of course is in the eye of the beholder - like all graphic design. Nice to see BMI is doing focus groups and design work with it's customers.
Or the lack of thereafter
Dec 14, 2010, 6:39 am
#38
formerly rxfleming
Join Date: Jan 2009
Location: AUH, DXB (and GLA)
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I find it very cheap and tacky looking. Does not give a professional image at all. I can't imagine doing this in the middle of a fleet overhaul is sensible either. Dumb.
I mirror the oneworld comments - easily, EASILY confusing to the general public.
I mirror the oneworld comments - easily, EASILY confusing to the general public.
Dec 14, 2010, 6:51 am
#39
Moderator: Lufthansa Miles & More, India based airlines, India, External Miles & Points Resources
Join Date: Dec 2002
Location: MUC
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So you mean to say we will never see this 
or this:
For more livery silliness, go here: http://www.cardatabase.net/modifieda...tish%20Midland
or this:
For more livery silliness, go here: http://www.cardatabase.net/modifieda...tish%20Midland
Dec 14, 2010, 7:05 am
#41
Moderator: Lufthansa Miles & More, India based airlines, India, External Miles & Points Resources
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Dec 14, 2010, 7:15 am
#42
Join Date: Aug 2001
Location: London. Edinburgh, Cornwall
Programs: BA GGL, British Midland Lifetime* Loser
Posts: 7,950
Why bmi has been placed in a oneworld sphere is beyond me.
I've played around with this and I can't escape the thought that the original version of the branding bmi british midland should have been what they brought back into use, with british midland placed within the bmi, where space permits, or beside it where it does not. Sometimes original is best.
http://www.airplane-pictures.net/image8657.html
I've played around with this and I can't escape the thought that the original version of the branding bmi british midland should have been what they brought back into use, with british midland placed within the bmi, where space permits, or beside it where it does not. Sometimes original is best.
http://www.airplane-pictures.net/image8657.html
I also think it looks a bit childish. The original branding package from the early 2000s was so much better. Remember the ticket jackets?
Dec 14, 2010, 8:43 am
#44
Join Date: Jan 2006
Programs: MUCCI
Posts: 5,706
On the plus side, this might mean new cards - and this time they might think to put the airline name on the front of them!
[But on the downside, steadfast refuse-to-check dragons will use the excuse it is a oneworld airline when they see the logo....]
How far along are they with the fleet repaint programme?
This is just insanity, you've got an airline hardly anyone knows about, so they will now end up like oneworld logo jets.....
Dec 14, 2010, 8:51 am
#45
FlyerTalk Evangelist
Join Date: Jul 2009
Location: UK
Programs: Mucci, BA, AF
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G-MEDF and G-MEDH are the only MEDs with the old paint, with G-MEDG re-entering service yesterday with new seats and repainted.
G-STRY, G-WWBD and G-MIDX to be repainted AFAIK.
G-STRY, G-WWBD and G-MIDX to be repainted AFAIK.