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New bmi logo to be unveiled shortly

New bmi logo to be unveiled shortly

Old Dec 13, 10, 8:56 am
  #1  
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New bmi logo to be unveiled shortly



though it looks better on black



You saw it here first.

So, who thinks it look just like the oneworld logo?

Last edited by GoldCircle; Dec 14, 10 at 5:06 am
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Old Dec 13, 10, 9:03 am
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I thought it's gonna have some 'mothership' yellow

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Old Dec 13, 10, 9:09 am
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It looks completely childish to me.
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Old Dec 13, 10, 9:13 am
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How much did this one cost

Looks like Herr Prock-Schauer may have created this one himself on MS Paint.
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Old Dec 13, 10, 9:18 am
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I like it
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Old Dec 13, 10, 9:22 am
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Originally Posted by rossmacd View Post
How much did this one cost

Looks like Herr Prock-Schauer may have created this one himself on MS Paint.
so, it's less expensive
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Old Dec 13, 10, 9:34 am
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Dreadful.
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Old Dec 13, 10, 9:45 am
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And how much did they pay for that in the strategy boutique?
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Old Dec 13, 10, 10:55 am
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Probably hired the same agency that re-did the Gap
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Old Dec 13, 10, 12:47 pm
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Wow.
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Old Dec 13, 10, 12:51 pm
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Dull and uninspiring in line with the parent company's (non creative) art scheme.
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Old Dec 13, 10, 1:13 pm
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Originally Posted by Swanhunter View Post
Wow.
My thoughts in a nutshell. (Is this for real?!?! Please tell me it's a bad joke!)
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Old Dec 13, 10, 1:16 pm
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Old Dec 13, 10, 2:24 pm
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I see the logic, whilst Oneworld focus on the West (see the bright spot on their sphere), bmi focus on the East (middle and near east to be precise)...
...and I presume the low resolution is a feature to emphases the lack of clarity about the brand?

()
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Old Dec 13, 10, 2:30 pm
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Originally Posted by GoldCircle View Post


You saw it here first.

So, who thinks it look just like the oneworld logo?
Yes - oliver2002's post re bmi and their new logo was quite interesting!

http://www.flyertalk.com/forum/bmi-d...duced-bmi.html
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