Platinum (USA) refresh 10.6.2016: Personal 5X airfare; Business $0.02 Pay with Points
Oct 4, 2016, 11:55 am
#1
Original Poster
Join Date: Mar 2007
Location: EWR-SEA-IAD
Programs: UA 1P MM, AS MVP G*, SPG Gold, Hyatt Plat, IHG Plat, Hilton Diamond, Marriott Gold
Posts: 977
Platinum (USA) refresh 10.6.2016: Personal 5X airfare; Business $0.02 Pay with Points
Official twitter acct says 5x pts on flights for plat card:
Original question:
Original question:
Oct 4, 2016, 12:01 pm
#2
FlyerTalk Evangelist
Join Date: Jan 2014
Location: San Diego, CA
Programs: GE, Marriott Platinum
Posts: 15,508
Official twitter acct says 5x pts on flights for plat card:
https://mobile.twitter.com/AskAmex/s...53601179529216
Original question:
https://mobile.twitter.com/sdice/sta...49619002576896
https://mobile.twitter.com/AskAmex/s...53601179529216
Original question:
https://mobile.twitter.com/sdice/sta...49619002576896
Oct 4, 2016, 12:01 pm
#3
A FlyerTalk Posting Legend
Join Date: Feb 2001
Location: Berkeley, CA USA
Programs: Piggly Wiggly "Shop the Pig!" Preferred Shopper
Posts: 57,083
Official twitter acct says 5x pts on flights for plat card:
https://mobile.twitter.com/AskAmex/s...53601179529216
Original question:
https://mobile.twitter.com/sdice/sta...49619002576896
https://mobile.twitter.com/AskAmex/s...53601179529216
Original question:
https://mobile.twitter.com/sdice/sta...49619002576896
Oct 4, 2016, 12:08 pm
#4
Original Poster
Join Date: Mar 2007
Location: EWR-SEA-IAD
Programs: UA 1P MM, AS MVP G*, SPG Gold, Hyatt Plat, IHG Plat, Hilton Diamond, Marriott Gold
Posts: 977
Oct 4, 2016, 12:33 pm
#8
Join Date: Feb 2010
Location: ORD
Programs: UA 1K
Posts: 4,220
Oct 4, 2016, 12:40 pm
#9
Join Date: Dec 2011
Location: San Francisco
Programs: Amex MR, SPG Gold, HHonors Gold, AS MVP
Posts: 518
Yeah dining is a much better bonus category if you want to induce people to keep the card top-of-wallet.
Oct 4, 2016, 12:48 pm
#10
Join Date: Dec 2011
Location: San Francisco
Programs: Amex MR, SPG Gold, HHonors Gold, AS MVP
Posts: 518
Yes, but strategically makes no sense. People will go from not using it at all to using it only for air travel, which will be costly to them (because of the 5x) but still won't get anyone to take it out of his wallet. 5x at Starbucks would make more sense (not that I would prefer that personally).
Oct 4, 2016, 1:09 pm
#11
Join Date: Aug 2011
Programs: Marriott Gold, Hilton Diamond, Radisson Rewards Gold, Best Western Diamond Select
Posts: 1,856
The 5x rumor is true I called AMEX and it starts October 6. If this is the only big surprise, sorry but it is lame and can't match to the reserve. If they introduce this in conjunction with a 100,000 bonus, then maybe they will get some hype. But to truly match they need the 100,000 plus $300 unrestricted travel credit plus this 5x, just IMO.
Oct 4, 2016, 1:11 pm
#12
Join Date: Nov 2015
Posts: 304
I would think it would be smart (for Amex) to offer accelerator categories (5X airfare etc.) and award the bonus points only upon hitting spend thresholds. That way they can capture more everyday spend and not just have card holder spend against the bonus categories.
For example you could offer 5X airfare, 3X travel, 2X restaurants that each cardholder would accrue. When they hit my arbitrarily assigned annual spend level of $30k, those points would be released. That way card members charge non bonus categories to hit the spend threshold. Just an idea....
For example you could offer 5X airfare, 3X travel, 2X restaurants that each cardholder would accrue. When they hit my arbitrarily assigned annual spend level of $30k, those points would be released. That way card members charge non bonus categories to hit the spend threshold. Just an idea....
Oct 4, 2016, 1:11 pm
#13
FlyerTalk Evangelist
Join Date: Dec 2006
Location: Pacific Northwest
Programs: UA Gold 1MM, AS 75k, AA Plat, Bonvoyed Gold, Honors Dia, Hyatt Explorer, IHG Plat, ...
Posts: 16,857
Grocery stores and gas stations would be my preference. It would complement the CSR's categories and actually get me to put the card in my wallet when I am not travelling.
Oct 4, 2016, 1:13 pm
#14
Join Date: Feb 2010
Location: ORD
Programs: UA 1K
Posts: 4,220
I have bought more airline tickets than Starbucks drinks this year (though lots of coffee at independent coffee shops).
Grocery stores and gas stations would be my preference. It would complement the CSR's categories and actually get me to put the card in my wallet when I am not travelling.
Grocery stores and gas stations would be my preference. It would complement the CSR's categories and actually get me to put the card in my wallet when I am not travelling.