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Once-in-a-lifetime bonus policy now applies to both personal & BUSINESS cards [USA].

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Old Feb 26, 2016, 9:28 am
FlyerTalk Forums Expert How-Tos and Guides
Last edit by: beltway
For earlier discussion of the restriction's application to personal cards, see Put a fork in it 5.1.2014: One bonus per personal card per person "lifetime" [USA].

It is essential to read the terms of the specific offer, but in general:

This offer is also not available to applicants who have or have had this product.
  • You can only earn one new account bonus for each card issued by American Express in the USA. We do not know precisely how far back American Express looks to see if you have previously held the same card, but there is anecdotal evidence that the Customer Service database looks back only seven years. This means that if you cancelled a card in 2007 or earlier, and have not held it since, you will probably qualify for a new account bonus in 2015.
  • Holding a related card does not disqualify earning a new account bonus. Examples: Green, Gold, and Platinum are each separate products. Delta Gold, Platinum and Reserve are each separate products. The Hilton credit card is a different product than Hilton Surpass.
  • Holding a Supplementary Card (authorized user) on someone else's account does not disqualify you from earning a new acount bonus if you open the same card type in your own name.
  • As of mid-February 2016, Amex appears to be adding the same restriction to its business card products.
  • If you receive a targeted offer, online or through the USPS, for a card which you have previously held you may, or may not, actually receive the bonus. Be certain to save a copy of the offer, and to read and save every screen which appears during the application process.
  • Upgrade offers are different from new account offers. You may be offered a bonus to upgrade (for example) a Gold Card to a Platinum Card, and you may be eligible for that bonus even if you previously held a Platinum card. It is still essential to read and save the terms of the offer.

If we identify you as currently having an American Express® Card account, you may not be eligible for this welcome bonus offer.
  • This language appeared in the Spring of 2013, a year before the once-in-a lifetime policy was announced. The key term is "may", which gives American Express discretion to award or withhold the bonus.
  • To reduce the risk that the automated system will deny a new account bonus, RIGHT click the application link and open the application in a Private or Incognito browser window. American Express will still know that you are a current cardholder, but the system will not flag your application.

Points will be credited to your Membership Rewards account within 6 - 8 weeks after the spend requirement has been reached.
  • In practice it is not possible to know when American Express's system will credit a bonus to your rewards account. It may happen immediately after you meet the target spend, or it may happen when the next statement (or the following statement) is generated, or it may take the full eight weeks.
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Once-in-a-lifetime bonus policy now applies to both personal & BUSINESS cards [USA].

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Old May 8, 2016, 1:27 pm
  #106  
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Join Date: Jun 2012
Programs: AA EXP, Hyatt Globalist, *A Silver
Posts: 4,896
Data point on targeted offers: having had the business premier gold before (albeit 3+ years ago), I received a targeted offer of getting 50k points after $5k spend in 3m, and another 25k points after another $5k spend in 3m. $10k spent and paid in 2 weeks, 75k+ points posted before statement closed.
TOMFORD is offline  
Old May 19, 2016, 2:18 pm
  #107  
 
Join Date: Jun 2013
Posts: 6
Hi -
I received a targeted offer for the Business Platinum when i logged into the website (short application- no mention of once in a lifetime policy). But, I currently have the same card opened a year ago which I plan to cancel. Will I get the bonus again?

Thanks.
pfdpfd is offline  
Old May 21, 2016, 12:52 am
  #108  
 
Join Date: Jan 2011
Location: LAX
Programs: Delta Silver, Marriott Gold, HH Diamond, Ex-UA Gold, Ex-AA Gold , Ex-SPG Gold, Peon everywhere else
Posts: 616
Datapoint:

Wife applied for the no-fee Hilton card in Nov 2010, received the bonus points sometime in January of 2011. In March of 2013 converted to Hilton Surpass (50K bonus points). Surpass is still open. She re-applied and got approved for the no-fee 75K using a public link (Incognito) in late March. $1k spend was performed on May 10th. 75K bonus points were credited to her Hilton account today May 20th.

Nov 2010 to March 2016 is 5-1/2 years. I am thinking the Surpass conversion had something to do with it, but then again maybe AMEX is relaxing their 7-year/ once-in-a-lifetime rule.
eknock007 is offline  
Old May 21, 2016, 4:56 pm
  #109  
 
Join Date: Jun 2013
Posts: 6
Targeted Amex Business Platinum

Originally Posted by pfdpfd
Hi -
I received a targeted offer for the Business Platinum when i logged into the website (short application- no mention of once in a lifetime policy). But, I currently have the same card opened a year ago which I plan to cancel. Will I get the bonus again?

Thanks.
Does anyone has a similar datapoint?
pfdpfd is offline  
Old May 29, 2016, 4:36 am
  #110  
 
Join Date: Jul 2005
Programs: Hilton Diamond, Starwood Platinum, AA, SW, Delta
Posts: 885
I heard if an upgrade offer was offered and targeted to you you should get it
happyvoid is online now  
Old May 30, 2016, 9:27 am
  #111  
 
Join Date: Jul 2012
Location: LAX
Posts: 383
So if I have the Gold Business card, can I still apply for the personal Gold?
pkoo is offline  
Old May 30, 2016, 9:28 am
  #112  
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Join Date: Dec 2014
Posts: 8,460
Originally Posted by pkoo
So if I have the Gold Business card, can I still apply for the personal Gold?
Yup
TMM1982 is offline  
Old Jun 12, 2016, 6:10 pm
  #113  
 
Join Date: Jan 2013
Location: MSP
Programs: Free Agent
Posts: 147
Received targeted Business Gold card in mail for 75k MR for 5k in 3 months.

Have had this card twice; once for each business that i have; was targeted for both of them within the last 3 years. Both are now closed.

This time it came to my personal address; likely due to having the personal PRG card, among others.

Worth a shot so applied and approved for today. I used one of my business again with its tax id. (vs. making personal with my ss)

Ill run the 5k in a month or so and report back.
MSPSKI is offline  
Old Jun 13, 2016, 11:45 am
  #114  
nsx
Moderator: Southwest Airlines, Capital One
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Location: California
Programs: WN Companion Pass, A-list preferred, Hyatt Globalist; United Club Lietime (sic) Member
Posts: 21,624
Originally Posted by mia
No. You should be eligible for the bonus if you have not previously held the Business version. However, this type of bonus posts off-cycle. I would not wait for the next statement, ask on Tuesday.
Thank you so much! I had misremembered the spend requirement. It's $5k on the business card, not $3k. Due to your advice I had plenty of time to accrue the remaining $2k. The bonus did indeed post when I surpassed the spending requirement rather than waiting until the statement date.

Now I have to figure out what to do with SPG points before the merger. I'm sure the advice here on FT will be good.
nsx is offline  
Old Jun 21, 2016, 12:27 pm
  #115  
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Join Date: Dec 2003
Location: LAX
Posts: 10,909
Originally Posted by flyinghigh77
I received an RSVP code from Amex by e-mail to apply for the Platinum. The terms had no language on once in a lifetime bonus. I had the same card before. I applied and was approved. Today I chatted with Amex and the rep told me that I would not be eligible for the offer if I had the card before. Any experience with those targeted offers without the once in a lifetime bonus language and actually getting the bonus?
bumping to see if targeted personal plat invites (without once in a lifetime clause) indeed result in mileage posted...
azepine00 is offline  
Old Jun 22, 2016, 10:04 pm
  #116  
 
Join Date: Aug 2013
Posts: 714
I closed dh's business gold card last month (1year old) and received a targeted offer via email today. 75k points for 5k spend. Applied and he had to call for approval.
diseased is offline  
Old Jun 27, 2016, 8:02 am
  #117  
 
Join Date: May 2016
Posts: 5
If you have the delta gold card and cancel it, can you get the delta platinum card and get the 60k miles bonus? or is that bonus all in the same delta amex family and you can only get it once?
ddevito351 is offline  
Old Jun 27, 2016, 11:58 am
  #118  
mia
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Join Date: Jun 2003
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Posts: 48,955
Originally Posted by ddevito351
If you have the delta gold card and cancel it, can you get the delta platinum card and get the 60k miles bonus?
Yes (assuming there is a 60k offer for Platinum).
mia is offline  
Old Jun 28, 2016, 9:41 am
  #119  
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Join Date: Jun 2012
Programs: AA EXP, Hyatt Globalist, *A Silver
Posts: 4,896
Originally Posted by azepine00
bumping to see if targeted personal plat invites (without once in a lifetime clause) indeed result in mileage posted...
Yes for biz gold. Haven't gotten a targeted plat offer yet, but I think it should override the once a lifetime rule.
TOMFORD is offline  
Old Jun 30, 2016, 11:29 am
  #120  
 
Join Date: Aug 2013
Posts: 714
Originally Posted by diseased
I closed dh's business gold card last month (1year old) and received a targeted offer via email today. 75k points for 5k spend. Applied and he had to call for approval.
Spend was met the 28th and points posted today.
diseased is offline  


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