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AA Using Automation for Complaints

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Old Jul 24, 2023, 8:51 am
  #1  
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AA Using Automation for Complaints

Quite the damning report from One Mile at a Time that AA is now using “Gemma Flint,” (internally called Fast Eve) which is in fact a bot that only has two preprogrammed responses, to handle email complaints submitted to them whenever they reach a certain volume. If you make an operational complaint it will throw a trivial number of miles your way, and you will have to reply again to get a real person to see your message. Otherwise, you get a (poorly worded) form letter, without any regard to your actual complaint.
I would say I’m surprised, but…
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Old Jul 24, 2023, 9:02 am
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For better or worse, I would expect more companies to adopt this going forward, eventually also for more complicated complaints requiring more sophisticated responses.
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Old Jul 24, 2023, 9:02 am
  #3  
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Not particularly different from what's been happening for the last decade. Half the time, the responses have nothing to do with the actual issue at hand.
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Old Jul 24, 2023, 9:08 am
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Based on the report I am surprised only by the lack of sophistication of the responses and that a new bot name is not generated for each response.
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Old Jul 24, 2023, 9:12 am
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This has been going on for a while (and I feel like has been alluded to on this forum in the past). Surprised it's only now being called out on the blogs.
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Old Jul 24, 2023, 9:12 am
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How is this news? AA has been sending an automated canned response for quite some years already.

Perhaps the news is that they are using a new system/bot
If the response is going to be pretty much "DENIED" by default, why waste money on a more intelligent bot?
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Old Jul 24, 2023, 9:16 am
  #7  
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Originally Posted by carlosdca
How is this news?
Is this actually surprising coming from one of these blogs?
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Old Jul 24, 2023, 12:08 pm
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can try

Mark Ewing
Director, Customer Relations
1 Skyview Drive
Fort Worth, TX 76155
[email protected]

(817) 963-1234
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Old Jul 24, 2023, 12:18 pm
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I wouldn't say it is a surprise, but I find the details interesting -- thanks for posting.
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Old Jul 24, 2023, 12:30 pm
  #10  
 
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If you really want a meaningful response, do what I once did around 15 years ago: print out an old-fashioned paper letter and mail it to a bunch of senior AA managers. In my case, it was replete with photos of all the broken equipment that had negatively impacted my very expensive first class flights (plural). I addressed it to one specific executive and "Cc'd" all the others. I sent the letter via FedEx to the main recipient rather than USPS. The rest went out via certified mail. Not only did I get more miles in compensation than I ever have before or since, I got an apology phone call from one of the VPs.

I honestly do not make a habit of complaining to AA (nearly all of my grievances go on this forum only), and only do so when I feel it's really warranted. But if anything that egregious ever happened again, I'd consider doing the same thing.
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Old Jul 24, 2023, 7:33 pm
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So what needs to be said to get the trivial number of miles?
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Old Jul 24, 2023, 9:52 pm
  #12  
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Heh. Turns out I’ve already run across Gemma, and the response I received was nonsensical.

Call me old-fashioned, but I really don’t think that emulating shady insurance companies (auto deny claims and see who appeals) is the right thing to aspire to if you’re a customer relations team at a service-based company.
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Old Jul 25, 2023, 6:57 am
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Originally Posted by bl-ord
can try

Mark Ewing
Director, Customer Relations
1 Skyview Drive
Fort Worth, TX 76155
[email protected]

(817) 963-1234
Doesn’t that just get you an automated reply from AA that it is an unmonitored inbox?
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Old Jul 25, 2023, 7:08 am
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write a postal letter and mail it.
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Old Jul 25, 2023, 7:23 am
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I thought my last answers sounded a bit mechanical. On a 16 hour delay that went form 4pm to 8am I was given car service vouchers for a single company. The company couldn't honor either trip as they were too busy. So I Uber'd back and forth and asked AA for a refund of the Uber charges. The answer I got was a 'bot sounding "Computer says No" with a mention of using delay coverage on my credit card. My reply was that the AA branded credit card I have doesn't have delay coverage!
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