View Poll Results: AA's new identity package / branding, color scheme and logo:
I love it! Innovative, striking!
208
20.33%
It's OK - I'm warming up to this new look.
303
29.62%
I'm not feeling much one way or another - it may take time.
95
9.29%
I think AA could have done better.
214
20.92%
I really hate this look - what were they thinking?
203
19.84%
Voters: 1023. You may not vote on this poll
Jan 17, 2013, 10:44 am
Last edit by: incognitoMD
American Airlines CEO Tom Horton announced AA's new branding going forward at 10 AM Eastern time 17 Jan 2013. His address about the new branding and 77W color scheme rollout can be seen here. N.B. Watch the entire video and go through the pages to enter a photo contest to win up to 1 million A miles. Also, link to AA news release.
AA now has some Boeing 777-323ER, 777-223ER, 737-823ER and 767-323ER in new livery.
AA now has some Boeing 777-323ER, 777-223ER, 737-823ER and 767-323ER in new livery.
AA new brand identity, logo, livery, color scheme (17 Jan 2013) (consolidated)
Jan 17, 2013, 9:31 am
#256
FlyerTalk Evangelist
Join Date: Mar 2008
Location: ACT/GRK/DAL/ABI/MIA/FLL
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Posts: 23,478
it looks like something a 1st grader painted and took home to parents that just adored it, but really because it was their child, not because it was a masterpiece.
(I actually like the 'AMERICAN' and eagle logo) it is the tail that is so horrible.
(I actually like the 'AMERICAN' and eagle logo) it is the tail that is so horrible.
Last edited by Steph3n; Jan 17, 2013 at 9:39 am
Jan 17, 2013, 9:31 am
#257
Join Date: May 2009
Location: South Park, CO
Programs: Tegridy Elite
Posts: 5,678
Meh, overall it's okay, except the tail which looks horrid. Though the old branding didn't really do anything for me either.
That said, I don't really care...it's not like I make my airfare purchase decisions based on how the logo or paint scheme looks.
That said, I don't really care...it's not like I make my airfare purchase decisions based on how the logo or paint scheme looks.
Jan 17, 2013, 9:31 am
#258
Join Date: Jun 2007
Location: gggrrrovvveee (ORD)
Programs: UA Pt, Marriott Ti, Hertz PC
Posts: 6,091
http://blog.seattlepi.com/airlinerep...logo-new-look/
Looks like they have the deliberately-weathered look on the tail. Not sure I like the tail graphic, in general. It's definitely big and bold.
I do like the new logo and font quite a bit, though. Way better than UA's CO-style logo, imo. Wonder when they'll be updating the website.
The new look is meant to make the outside of American's planes "reflect the progress we've made on the inside," said CEO Tom Horton in a video announcement.
The look is meant to be light, vibrant and modern, he said.
The look is meant to be light, vibrant and modern, he said.
Our new logo and livery are designed to reflect the passion for progress and the soaring spirit, which is uniquely American,” said Virasb Vahidi, American’s Chief Commercial Officer. “Our core colors — red, white and blue – have been updated to reflect a more vibrant and welcoming spirit. The new tail, with stripes flying proudly, is a bold reflection of American’s origin and name. And our new flight symbol, an updated eagle, incorporates the many icons that people have come to associate with American, including the ‘A’ and the star.”
Last edited by gobluetwo; Jan 17, 2013 at 9:43 am
Jan 17, 2013, 9:32 am
#259
Join Date: May 2012
Location: ATL
Programs: AA PLT, DL
Posts: 309
Getting network errors when trying to see anything past the 1st videos..
Jan 17, 2013, 9:33 am
#260
Join Date: Apr 2008
Location: Rotterdam, The Netherlands
Posts: 655
Futurebrand was responsible for the rebranding. Apparently, they have been working together with British Airways since the 80s..
IAG and/or US Airways buying a stake in the new AA?
IAG and/or US Airways buying a stake in the new AA?
Jan 17, 2013, 9:33 am
#261
Join Date: Jan 2010
Location: MIA
Programs: AA EXP, SPG/Marriott Plat, WOH Diamond, IHG Plat Ambassador, HHonors Gold, jetBlue Mosaic
Posts: 170
It's here... and it's happening at 10 EST today!
Am I the only one who immediately thought of Aeroflot upon seeing the new livery?
Jan 17, 2013, 9:34 am
#262
Used to be MJ-bos
Join Date: Jun 2002
Location: San Diego, California USA
Programs: AA ExecPlat, COdbaUA 1P & 2MM, HH Diamond, Marriott Gold, SPG Gold, IHG Gold, Avis 1st
Posts: 228
I was on board with logo and eagle icon ... simple, elegant ... the tail didn't work for met at first glance, but as many have said already, it grew on me and I actually like it. It reminds me of what BA did with the Union Jack on their tail. What I'm now starting to NOT like is the logotype on the fuselage. Does anyone else see eyes in the m? Kind of like a Kilroy was here graphic? It's REALLY busy. Maybe it looked better in the CGI with a lighter grey but I think they need to do something to better contrast the American type.
Good
Jan 17, 2013, 9:34 am
#264
Company Representative - American Airlines
Join Date: Nov 2009
Programs: American Airlines
Posts: 175
Jan 17, 2013, 9:34 am
#265
Join Date: Dec 2012
Location: LAX
Programs: Airplanes!
Posts: 160
I love the logo!
...Then when saw the tail I thought it was really ugly. I was expecting something more sleek. But the more I look at it, the more I think I think it's actually not that bad.
...Then when saw the tail I thought it was really ugly. I was expecting something more sleek. But the more I look at it, the more I think I think it's actually not that bad.
Jan 17, 2013, 9:35 am
#266
Join Date: Mar 2010
Location: Seattle, WA, USA
Programs: AS MVP Gold 75K, Marriott Lifetime Titanium
Posts: 1,598
I'm betting the tail design never makes it to the end of the run where all planes in the fleet have been repainted. At some point in the future, the AA fleet will have three liveries in operation: Classic, Modern Failure and Modern Revised.
I for one dislike the tail, although the real thing does look much better than the CGI.
I for one dislike the tail, although the real thing does look much better than the CGI.
Jan 17, 2013, 9:35 am
#267
Used to be 'g_leyser'
Join Date: Jul 2002
Location: Brandon Johnson International Airport (expect delays)
Programs: AA PlatPro, HH Gold, Bonvoy Gold, IHG Plat, Reno Air MEGA Platinum
Posts: 10,037
I think it looks awesome! ^
Jan 17, 2013, 9:35 am
#268
Join Date: Sep 2003
Location: Paris, France
Programs: UA LT Gold, Air France Platinum Ulti, AA 4MM EXP, SPG Lifetime Plat, Hyatt Globalist, Hilton Diamond
Posts: 725
Jan 17, 2013, 9:36 am
#269
Join Date: Jul 2002
Location: Virginia, USA
Posts: 4,508
I like it a lot. Very modern and forward looking. Good job, AA!
Jan 17, 2013, 9:36 am
#270
Join Date: Jul 2010
Programs: AA EXP, AA 3 million, IHG RA, United, Delta
Posts: 87
Logo is ok, but I agree that the tail is terrible. Wish AA had spent the money that this new design cost and used it toward finding out what passengers (especially elite members) really want. Or maybe spend the money on fixing AA.Com. Very disappointed.