Just like hotels. People are "guests" and always treat the rooms like their own homes!

I'm going to start doing this when we have dinner parties again.

Do you give your guests more service based on how much they pay? What happens when the cheap guests come over? Do they have to wait for all your other guests to sit down before sitting crammed in a corner?

Not “guests”, but more like “cattle” on some other airlines....

I hope there is more to it than that. It seems to show how shallow our society has become. Why should being labeled a “guest” provide an incentive to be provided with better customer service than as a “passenger”? Is passenger now a derogatory term? For that matter, why would labeling a person as “cabin crew” versus “flight attendant” change the respect people should have for those employees? If I were invited to a friend’s home as a “guest” for four or five hours and they treated me to a 1-ounce bag of nuts and a glass of soda as a thank you I’d feel slighted. Maybe labeling passengers as guests is intended to compensate passengers for the decreased level of service on all airlines in all classes of service?

Being on a roll, why would reclassifying a salesperson as a “sales associate” be considered an honor or promotion? Or a waiter being reclassified as a “service member”? Or a building maintenance person as an “engineer”? I probably sound like a grinch, but it seems like titles are getting to be more important than the work being done, the deserved respect, or reasonable compensation.

The only thing that matters is the contract which each purchaser has with AS. That contract uses the term "passenger"

"Passenger means any person, except members of the crew working on the flight, carried or holding a Confirmed Reservation to be carried in an aircraft with the consent of the Carrier and who is bound by this Contract of Carriage."

Any other term is marketing-speak collateral and is meaningless. Don't read anything into it other than that there are people at AS, just like other enterprises, who are paid to make you feel better about them and thus spend money with them. In particular, one is not a "guest" as that implies someone who is invited and does not, by definition, pay.

And here I thought it was "self-loading cargo."

It's all marketing film-flam

If I'm a guest somewhere, anywhere, first of all I expect to receive an invitation, not go online and purchase my right of admission. Secondly, I don't expect to pay for the privilige of being a guest and, thirdly, I wouldn't expect to be charged for the food and drinks I consume. It would actually be quite fun to order every single item off the BoB menu and then refuse to pay, since I'm "a guest".

Passenger or customer fits the bill perfectly, but that doesn't make consultants or marketing people any money,

Years ago I was working restaurants and we were training a summer staff. In a meeting one of the new guys said something about a, "customer" and the manager immediately stopped him and said, "prostitutes have customers.... we have guests."

The labeling of job titles and people is kind of the new, "woke" way of business. In my industry instead of calling people schedulers, office staff are now referred to as, "client care coordinators." I feel like we have more important issues facing us but everyone has to out do the other guys and make it look like they care more.

Absolutely. And in the end, it means squat to the guest. New Target lingo for 'cashier' is 'Guest Advocate,' which is great and all, but that team member is going to tell family and friends that they're a cashier because they know what that means.

Some flights, I feel like #2 or #3 .

Definition of guest

(Entry 1 of 3)

1a [/b]a person entertained in one's house
b [/b]a person to whom hospitality is extended
c [/b]a person who pays for the services of an establishment (such as a hotel or restaurant)
2 [/b]an organism (such as an insect) sharing the dwelling of another, especially : [url=https://www.merriam-webster.com/dictionary/inquiline]INQUILINE
3 [/b]a substance that is incorporated in a host substance
4 [/b]a usually prominent person not a regular member of a cast or organization who appears in a program or performance

The etymology is interesting as well, it derives from the same word as Ghost and Host. At least according to the History of English Podcast I listen to.

Well, this thread is getting strange rather quickly...

Regards

I guess it's better than "Self Loading Freight".

do you feel better when you see it capitalized?

As a “guest” to a dinner, party, show, or any countless other activities, I am grateful and appreciative to the other person. This term in my opinion implies a mutually considerate gratitude and appreciation. It need not imply any inherent debt , liability or responsibilities on the part of the host of a party or event.

The term customer and or passenger is indeed mechanical and transactional in which as some have reiterated that because payment was rendered that the responsibility and liability is all one sided- in this case all on the part of Alaska airlines moving people from point A to point B.

As such it’s a fine line as many who have posted expect to be treated like a “guest” when wanting the convenient privileges and amenities at the lowest possible transactional cost. Then in short order will also want to be viewed and treated as a “paying customer or passenger “ when things don’t go perfectly such as weather delay, safety checks for a light indicator in the cockpit or the requirement or need to change the schedule for long term financial viability of a business in an unprecedented pandemic situation in which nearly the entire nation’s retail and hospitality business are ordered to shut down or alter business proceedings.

So in conclusion I’m fine with being called a guest and thankful for the service Alaska is able to provide during flush times and challenging times. Let us be reminded that it’s easy to be nice when times are good, but our true colors and a organizations true culture become evident in times of stress.