It's all marketing film-flam

If I'm a guest somewhere, anywhere, first of all I expect to receive an invitation, not go online and purchase my right of admission. Secondly, I don't expect to pay for the privilige of being a guest and, thirdly, I wouldn't expect to be charged for the food and drinks I consume. It would actually be quite fun to order every single item off the BoB menu and then refuse to pay, since I'm "a guest".

Passenger or customer fits the bill perfectly, but that doesn't make consultants or marketing people any money,