FlyerTalk Forums - View Single Post - Alaska Airlines Passengers Now Called “Guests”
Old May 12, 2020 | 2:19 pm
  #24  
jtroche1203
5 Years on Site
 
Join Date: Jun 2019
Programs: AS MVP, HH Silver
Posts: 14
Originally Posted by mtofell
Years ago I was working restaurants and we were training a summer staff. In a meeting one of the new guys said something about a, "customer" and the manager immediately stopped him and said, "prostitutes have customers.... we have guests."

The labeling of job titles and people is kind of the new, "woke" way of business. In my industry instead of calling people schedulers, office staff are now referred to as, "client care coordinators." I feel like we have more important issues facing us but everyone has to out do the other guys and make it look like they care more.
Absolutely. And in the end, it means squat to the guest. New Target lingo for 'cashier' is 'Guest Advocate,' which is great and all, but that team member is going to tell family and friends that they're a cashier because they know what that means.
jtroche1203 is offline