I hope there is more to it than that. It seems to show how shallow our society has become. Why should being labeled a “guest” provide an incentive to be provided with better customer service than as a “passenger”? Is passenger now a derogatory term? For that matter, why would labeling a person as “cabin crew” versus “flight attendant” change the respect people should have for those employees? If I were invited to a friend’s home as a “guest” for four or five hours and they treated me to a 1-ounce bag of nuts and a glass of soda as a thank you I’d feel slighted. Maybe labeling passengers as guests is intended to compensate passengers for the decreased level of service on all airlines in all classes of service?

Being on a roll, why would reclassifying a salesperson as a “sales associate” be considered an honor or promotion? Or a waiter being reclassified as a “service member”? Or a building maintenance person as an “engineer”? I probably sound like a grinch, but it seems like titles are getting to be more important than the work being done, the deserved respect, or reasonable compensation.