Years ago I was working restaurants and we were training a summer staff. In a meeting one of the new guys said something about a, "customer" and the manager immediately stopped him and said, "prostitutes have customers.... we have guests."

The labeling of job titles and people is kind of the new, "woke" way of business. In my industry instead of calling people schedulers, office staff are now referred to as, "client care coordinators." I feel like we have more important issues facing us but everyone has to out do the other guys and make it look like they care more.