Jan 17, 2020, 6:38 pm
Last edit by: WineCountryUA
Archive thread -- Active thread is United Polaris - New Business Class seats & inflight service -- 3+ years after Intro
United website - Explore: http://view.ceros.com/united/polaris-business-class/p/1
from UA's Facebook stream
Official Polaris Lounge Access Rules are here: Polaris Lounge Access Rules
United Polaris Business and Polaris First pax may access the Polaris lounge at connecting airports and their final destination within 24 hours of departure or arrival.
*A international J and F pax may only access the Polaris lounge at the departure airport. For purposes of Polaris lounge access, Canada, the Caribbean, Central America, and Guam are excluded from the definition of "international."
Seat Chart.
Press release: http://www.prnewswire.com/news-relea...300278706.html
NEW YORK, June 2, 2016 /PRNewswire/ -- With the aspiration of making weary business travel a relic of the past, United Airlines today unveiled its all-new United Polaris business class, the airline's most significant product transformation in more than a decade, featuring a reimagined, sleep-enhancing, departure-to-landing experience for intercontinental travelers.
Named after the North Star, United Polaris is the shining new star of business class travel that flyers can turn to for a tranquil and restful journey.
"United Polaris will change the game in international business travel with an exceptional level of relaxation and comfort throughout our customers' journeys," said Oscar Munoz, president and CEO of United. "This completely reconceived experience exemplifies the new spirit of United and the innovation, excitement and operational momentum across our airline."
Path-Breaking Design
In setting out to create a transformative business class experience, United chose to outfit its widebody fleet with a custom-designed, exclusive-to-United seat, rather than select an option already in the marketplace. Designed in partnership with Acumen Design Associates and PriestmanGoode and manufactured by Zodiac Seats United Kingdom, each United Polaris seat will offer direct access to the aisle, 180-degree flat-bed recline and up to 6 foot 6 inches of bed space.
Crafted as individual, forward-facing, suite-like pods, each customer's personal suite will feature a "Do Not Disturb" sign, mood lighting, one-touch lumbar support, several storage areas, multiple surfaces for simultaneous working and dining, a 16-inch high-definition entertainment screen and, for seats in the center of the cabin, electronic privacy dividers. Complementing the new seats, United and PriestmanGoode have also conceived an all-new look for the United Polaris cabins.
In rethinking the international business class experience, United conducted more than 12,000 hours of research, and sleep emerged as the single most important priority for international business class travelers. United Polaris' path-breaking design and sleep-enhancing focus was inspired and informed by insights from hundreds of customers and employees, inflight product simulations and more than 100 product evaluations.
Sleep-Enticing Amenities
In addition to the sleep-enticing United Polaris personal suites, several other amenities were designed with our customers' sleep in mind.
In a first-of-its-kind partnership, United has worked with leading luxury specialty store Saks Fifth Avenue for custom-designed bedding. All designed to provide the best sleep in the sky, the new bedding collection will feature plush duvets, lightweight day-blankets and a large and small pillow for each United Polaris customer. In addition, mattress cushions will be available upon request.
Slippers will be available on all flights, and customized United Polaris pajamas will be available by request on flights longer than 12 hours**. Flyers will also be able to request a gel-cooled pillow. New amenity kits will feature ergonomically designed eye shades, calming lavender pillow mist and additional products from Soho House & Co.'s Cowshed Spa.
With the introduction of United Polaris, the airline intends to donate tens of thousands of pillows, blankets and other inflight service items to Fisher House Foundation, which United and its employees have long supported.
Elevated Dining Experience
Upon boarding their flight, each United Polaris customer will be welcomed with a pre-departure beverage of his or her choice and gourmet chocolate. While in the air, customers will enjoy regionally influenced in-flight menus updated seasonally, developed in partnership with The Trotter Project and its critically recognized chefs, including Bill Kim of acclaimed Chicago restaurants Urbanbelly, bellyQ and Belly Shack.
The airline will offer an upgraded wine experience, with the highest-quality options curated exclusively by United's Master Sommelier. Inflight service will also include made-to-order signature ice cream sundaes, a dessert cart with a variety of petit dessert options, chocolate truffles and wine flights. On daytime flights longer than eight hours and on all flights longer than 12 hours, hot mid-flight snacks such as lobster macaroni and cheese will be available.
Raising The Bar With United Polaris Business Class Lounges
United will also open an exclusive portfolio of United Polaris business class lounges in nine locations around the world – the only lounge of its kind offered by a U.S. airline to business class customers – that will feature custom-designed chairs, private daybeds, spa-like showers and chef-inspired hot meals served in a boutique restaurant setting so customers can refresh and dine before boarding their planes. Premium sparkling wines and spirits, refreshing snacks and bottled water will also be offered.
The first new United Polaris lounge will open at Chicago O'Hare International Airport on Dec. 1, 2016. Lounges in eight other locations – Los Angeles, San Francisco, Houston, New York/Newark, Washington Dulles, Tokyo Narita, Hong Kong and London Heathrow – will follow in 2017.
United Polaris Introduction
United will begin to introduce United Polaris on Dec. 1, 2016, with the new inflight food and beverage experience, new custom bedding from Saks Fifth Avenue, new amenity kits and the new United Polaris lounge in Chicago. The United Polaris business class seat will first take flight in December on Boeing 777-300ER aircraft and subsequently on Boeing 787-10 and Airbus A350-1000 aircraft, as well as on Boeing 767-300 and 777-200 retrofits.
United Polaris will serve business class customers flying the U.S. airline industry's most global route network, reaching more than 330 destinations in more than 50 countries.
More information on the United Polaris business class can be found at united.com/Polaris.
** Flights with pajama service (for both directions)
SFO - ICN, PEK, PVG, HGH, XIV, TPE, AKL, HKG, CTU, SYD, TLV, SIN
EWR - NRT, PEK, DEL, BOM, HKG, PVG
ORD - NRT, PEK PVG, HKG
LAX - PVG, SYD, MEL, SIN
IAD - NRT, PEK
IAH - NRT, SYD
(from United Twitter feed https://pbs.twimg.com/media/CyjFHZLW...jpg&name=large
{Similar Threads:
Polaris Lounge Roadmap 2017-2018 (wiki) (thread)
Polaris lounge ORD - opened 01 Dec 2016 (wiki) (thread)
SFO Lounge changes? Which will become Polaris? Shower options?(wiki) (thread)
United Polaris-New Business Class seats & inflight service and new Polaris Lounges(wiki) (thread)}
United website - Explore: http://view.ceros.com/united/polaris-business-class/p/1
from UA's Facebook stream
Only customers traveling in United Polaris business class or United Polaris Global First on international flights and customers in Star Alliance international first or business class cabins on flights longer than six hours will have access to the United Polaris Lounge.
United Polaris Business and Polaris First pax may access the Polaris lounge at connecting airports and their final destination within 24 hours of departure or arrival.
*A international J and F pax may only access the Polaris lounge at the departure airport. For purposes of Polaris lounge access, Canada, the Caribbean, Central America, and Guam are excluded from the definition of "international."
Seat Chart.
Press release: http://www.prnewswire.com/news-relea...300278706.html
NEW YORK, June 2, 2016 /PRNewswire/ -- With the aspiration of making weary business travel a relic of the past, United Airlines today unveiled its all-new United Polaris business class, the airline's most significant product transformation in more than a decade, featuring a reimagined, sleep-enhancing, departure-to-landing experience for intercontinental travelers.
Named after the North Star, United Polaris is the shining new star of business class travel that flyers can turn to for a tranquil and restful journey.
"United Polaris will change the game in international business travel with an exceptional level of relaxation and comfort throughout our customers' journeys," said Oscar Munoz, president and CEO of United. "This completely reconceived experience exemplifies the new spirit of United and the innovation, excitement and operational momentum across our airline."
Path-Breaking Design
In setting out to create a transformative business class experience, United chose to outfit its widebody fleet with a custom-designed, exclusive-to-United seat, rather than select an option already in the marketplace. Designed in partnership with Acumen Design Associates and PriestmanGoode and manufactured by Zodiac Seats United Kingdom, each United Polaris seat will offer direct access to the aisle, 180-degree flat-bed recline and up to 6 foot 6 inches of bed space.
Crafted as individual, forward-facing, suite-like pods, each customer's personal suite will feature a "Do Not Disturb" sign, mood lighting, one-touch lumbar support, several storage areas, multiple surfaces for simultaneous working and dining, a 16-inch high-definition entertainment screen and, for seats in the center of the cabin, electronic privacy dividers. Complementing the new seats, United and PriestmanGoode have also conceived an all-new look for the United Polaris cabins.
In rethinking the international business class experience, United conducted more than 12,000 hours of research, and sleep emerged as the single most important priority for international business class travelers. United Polaris' path-breaking design and sleep-enhancing focus was inspired and informed by insights from hundreds of customers and employees, inflight product simulations and more than 100 product evaluations.
Sleep-Enticing Amenities
In addition to the sleep-enticing United Polaris personal suites, several other amenities were designed with our customers' sleep in mind.
In a first-of-its-kind partnership, United has worked with leading luxury specialty store Saks Fifth Avenue for custom-designed bedding. All designed to provide the best sleep in the sky, the new bedding collection will feature plush duvets, lightweight day-blankets and a large and small pillow for each United Polaris customer. In addition, mattress cushions will be available upon request.
Slippers will be available on all flights, and customized United Polaris pajamas will be available by request on flights longer than 12 hours**. Flyers will also be able to request a gel-cooled pillow. New amenity kits will feature ergonomically designed eye shades, calming lavender pillow mist and additional products from Soho House & Co.'s Cowshed Spa.
With the introduction of United Polaris, the airline intends to donate tens of thousands of pillows, blankets and other inflight service items to Fisher House Foundation, which United and its employees have long supported.
Elevated Dining Experience
Upon boarding their flight, each United Polaris customer will be welcomed with a pre-departure beverage of his or her choice and gourmet chocolate. While in the air, customers will enjoy regionally influenced in-flight menus updated seasonally, developed in partnership with The Trotter Project and its critically recognized chefs, including Bill Kim of acclaimed Chicago restaurants Urbanbelly, bellyQ and Belly Shack.
The airline will offer an upgraded wine experience, with the highest-quality options curated exclusively by United's Master Sommelier. Inflight service will also include made-to-order signature ice cream sundaes, a dessert cart with a variety of petit dessert options, chocolate truffles and wine flights. On daytime flights longer than eight hours and on all flights longer than 12 hours, hot mid-flight snacks such as lobster macaroni and cheese will be available.
Raising The Bar With United Polaris Business Class Lounges
United will also open an exclusive portfolio of United Polaris business class lounges in nine locations around the world – the only lounge of its kind offered by a U.S. airline to business class customers – that will feature custom-designed chairs, private daybeds, spa-like showers and chef-inspired hot meals served in a boutique restaurant setting so customers can refresh and dine before boarding their planes. Premium sparkling wines and spirits, refreshing snacks and bottled water will also be offered.
The first new United Polaris lounge will open at Chicago O'Hare International Airport on Dec. 1, 2016. Lounges in eight other locations – Los Angeles, San Francisco, Houston, New York/Newark, Washington Dulles, Tokyo Narita, Hong Kong and London Heathrow – will follow in 2017.
United Polaris Introduction
United will begin to introduce United Polaris on Dec. 1, 2016, with the new inflight food and beverage experience, new custom bedding from Saks Fifth Avenue, new amenity kits and the new United Polaris lounge in Chicago. The United Polaris business class seat will first take flight in December on Boeing 777-300ER aircraft and subsequently on Boeing 787-10 and Airbus A350-1000 aircraft, as well as on Boeing 767-300 and 777-200 retrofits.
United Polaris will serve business class customers flying the U.S. airline industry's most global route network, reaching more than 330 destinations in more than 50 countries.
More information on the United Polaris business class can be found at united.com/Polaris.
[From [email][email protected] 11/15/2016]
Starting December 1, 2016, United Polaris Business Class service will replace United BusinessFirst service on international flights, and United Polaris Global First service will replace the current United Global First service.
Between 2017 to 2019 eight additional United Polaris lounges will open at EWR, HKG, IAD, IAH, LAX, LHR, NRT and SFO. We do not have the exact opening dates at this time. A scheduling announcement will be forthcoming.
Starting December 1, 2016, United Polaris Business Class service will replace United BusinessFirst service on international flights, and United Polaris Global First service will replace the current United Global First service.
Between 2017 to 2019 eight additional United Polaris lounges will open at EWR, HKG, IAD, IAH, LAX, LHR, NRT and SFO. We do not have the exact opening dates at this time. A scheduling announcement will be forthcoming.
SFO - ICN, PEK, PVG, HGH, XIV, TPE, AKL, HKG, CTU, SYD, TLV, SIN
EWR - NRT, PEK, DEL, BOM, HKG, PVG
ORD - NRT, PEK PVG, HKG
LAX - PVG, SYD, MEL, SIN
IAD - NRT, PEK
IAH - NRT, SYD
(from United Twitter feed https://pbs.twimg.com/media/CyjFHZLW...jpg&name=large
{Similar Threads:
Polaris Lounge Roadmap 2017-2018 (wiki) (thread)
Polaris lounge ORD - opened 01 Dec 2016 (wiki) (thread)
SFO Lounge changes? Which will become Polaris? Shower options?(wiki) (thread)
United Polaris-New Business Class seats & inflight service and new Polaris Lounges(wiki) (thread)}
United Polaris - New Business Class seats & inflight service {Archive}
Jul 25, 2016, 10:23 am
#1051
Join Date: Oct 2014
Location: ORD
Programs: UA GS
Posts: 659
I'm actually looking forward to this aspect. The only reason I don't book P fares now is because GF is available at usually not much more (for my typical destinations).
Jul 25, 2016, 10:28 am
#1052
Join Date: Nov 2013
Location: NYC / TYO / Up in the Air
Programs: UA GS 1.7MM, AA 2.1MM, EK, BA, SQ, CX, Marriot LT, Accor P
Posts: 6,322
Exactly - if Polaris is decent and I come back to UA they can bet on probably 30 percent less revenue per trip from me as I will no longer book A or D fares at all....
Jul 25, 2016, 11:01 am
#1053
Join Date: Jan 2005
Location: New York, NY
Programs: UA, AA, DL, Hertz, Avis, National, Hyatt, Hilton, SPG, Marriott
Posts: 9,454
Essentially, the big loss with the two-cabin transition will be the inability to secure a decent F hard product at a business class fare. Ironically this was the original value proposition of the BusinessFirst product (and its ilk) way back in the early 90s. Instead of pitching Polaris as a "first class product at a business class price", I think they get the messaging right in simply trying to orient it as a quality business class product.
Jul 25, 2016, 11:05 am
#1054
Join Date: Aug 2010
Programs: AA 1.6MM EXP; UA GS; SPG LTG,Hilton Gold, Marriott Gold
Posts: 1,477
[Maybe C/D will move closer to P, but I'm not betting on it]
Jul 26, 2016, 8:08 am
#1055
Join Date: Mar 2002
Location: SEA, WAS, PEK
Programs: UA 3K UGS 3MM
Posts: 2,176
So it appears that United's bet is the Polaris product will be strong enough to maintain current 2-cabin J plus Z/P customers (no reason why it shouldn't), attract some new business class travelers to United on the perceived improvement in the product (it might), and offset the lost revenue of those whose travel goes from J/D(->ON)/A to Z/P with about a 50% more dense configuration in the former GF real estate. Time will tell.
Essentially, the big loss with the two-cabin transition will be the inability to secure a decent F hard product at a business class fare. Ironically this was the original value proposition of the BusinessFirst product (and its ilk) way back in the early 90s. Instead of pitching Polaris as a "first class product at a business class price", I think they get the messaging right in simply trying to orient it as a quality business class product.
Essentially, the big loss with the two-cabin transition will be the inability to secure a decent F hard product at a business class fare. Ironically this was the original value proposition of the BusinessFirst product (and its ilk) way back in the early 90s. Instead of pitching Polaris as a "first class product at a business class price", I think they get the messaging right in simply trying to orient it as a quality business class product.
Jul 26, 2016, 8:13 am
#1056
A FlyerTalk Posting Legend
Join Date: Apr 2013
Location: PHX
Programs: AS 75K; UA 1MM; Hyatt Globalist; Marriott LTP; Hilton Diamond (Aspire)
Posts: 56,480
Jul 26, 2016, 8:54 am
#1057
Join Date: Jan 2005
Location: New York, NY
Programs: UA, AA, DL, Hertz, Avis, National, Hyatt, Hilton, SPG, Marriott
Posts: 9,454
I suppose part of the fear is that United is (now) institutionally incapable of delivering a high-quality, consistent business class product and living up to the marketing promise of Polaris. Years of cost cuts, disgruntled employees and degraded service both with the merger and for some time before that has a way of moderating expectations. That's the challenge for United: proving it can meet the rather lofty standard it is setting for the service aspect of the product. We haven't seen something like this from United, or Continental before that, in a long time and it's unclear whether they'll be able to execute.
If the argument is the former J/C/D customer will be defecting to another carrier for a higher-quality experience, that's why United is attempting the Polaris product: to raise the standard of its J cabin which has fallen behind its competition. If leaving United is to find a similar value proposition elsewhere, I would argue that only AA fits that bill, and with fewer eVIPs to go with fewer flights offering a F product, the "pay J, get F" customer's options become more limited.
Don't get me wrong, I would love for United to retain a true first class product in the markets where it sells (which is not universal), and actually offer a quality, competitive F product. The marketing 'halo effect' is real and it can truly be a moneymaker when deployed in the right places. But retaining a F cabin on a large network of routes mostly to drive full-fare J business is an admission of a subpar J product and, I would argue, a poor allocation of resources. I'd rather see the company do one thing well, rather than offer two premium classes of service on international flights, neither of which is particularly good compared to the rest of the market.
Jul 26, 2016, 9:40 am
#1058
Join Date: Jan 2005
Programs: SQ, QF, UA, CO, DL
Posts: 2,894
I have often thought about the revenue impact on UA when there is no longer a FC to upgrade to from BC. However, currently UA basically reserves the FC cabin for employees so the expanded business class may end up being revenue neutral. I do think the employees are the ones who will suffer more as they will not longer be able to travel in international FC.
I wonder if the employees have been thinking about this.
I wonder if the employees have been thinking about this.
Jul 26, 2016, 9:47 am
#1059
A FlyerTalk Posting Legend
Join Date: Apr 2013
Location: PHX
Programs: AS 75K; UA 1MM; Hyatt Globalist; Marriott LTP; Hilton Diamond (Aspire)
Posts: 56,480
I have often thought about the revenue impact on UA when there is no longer a FC to upgrade to from BC. However, currently UA basically reserves the FC cabin for employees so the expanded business class may end up being revenue neutral. I do think the employees are the ones who will suffer more as they will not longer be able to travel in international FC.
I wonder if the employees have been thinking about this.
I wonder if the employees have been thinking about this.
Jul 26, 2016, 12:37 pm
#1060
Join Date: Nov 2010
Location: PHL
Posts: 54
I have often thought about the revenue impact on UA when there is no longer a FC to upgrade to from BC. However, currently UA basically reserves the FC cabin for employees so the expanded business class may end up being revenue neutral. I do think the employees are the ones who will suffer more as they will not longer be able to travel in international FC.
I wonder if the employees have been thinking about this.
I wonder if the employees have been thinking about this.
Jul 26, 2016, 1:02 pm
#1061
A FlyerTalk Posting Legend
Join Date: Apr 2013
Location: PHX
Programs: AS 75K; UA 1MM; Hyatt Globalist; Marriott LTP; Hilton Diamond (Aspire)
Posts: 56,480
Jul 26, 2016, 1:13 pm
#1063
Join Date: Jan 2005
Location: New York, NY
Programs: UA, AA, DL, Hertz, Avis, National, Hyatt, Hilton, SPG, Marriott
Posts: 9,454
Positive space employee travel is different but less common than NRSA, and a NRPS employee eligible for positive space international travel would rank ahead of a waitlisted customer for an unallocated premium cabin seat.
Jul 26, 2016, 1:18 pm
#1065
Join Date: Jan 2005
Location: New York, NY
Programs: UA, AA, DL, Hertz, Avis, National, Hyatt, Hilton, SPG, Marriott
Posts: 9,454