Will we get some fare sales on UA?
#16
Join Date: Jun 2006
Location: STL
Posts: 1,548
#17
Join Date: Jul 2014
Posts: 385
Oh, Yes.
I'm so gone from United. My modest suggestion is that management regain control of the airline. Fire that ORD gate agent.
It is not enough to do our best; sometimes we have to do what is required: Winston Churchill
#18
Join Date: Oct 2013
Location: ORD
Programs: UA Silver, Marriott Platinum/LT Platinum, Hilton Gold
Posts: 5,596
I'm not sure about that. People are having a gut-level reaction to that video. That's the kind of thing that sticks with people at a subconscious level when they are making a purchase decision. It's the precise opposite of "the feel good" commercials that sell the product by creating a positive emotion. Modern marketing is premised on the idea that emotions sell better than facts.
Most rational people are going to think "I fly twice a year and I've never seen this happen before". And when UA is $20 cheaper than AA, they'll fly UA anyway based on that personal experience.
My prediction is there will be a short term impact here, but nothing of the magnitude we saw for several years after the UA/CO merger.
#19
Join Date: Jun 2011
Location: EWR
Posts: 680
I'm not sure about that. People are having a gut-level reaction to that video. That's the kind of thing that sticks with people at a subconscious level when they are making a purchase decision. It's the precise opposite of "the feel good" commercials that sell the product by creating a positive emotion. Modern marketing is premised on the idea that emotions sell better than facts.
#21
Formerly known as caveruner17
Join Date: Feb 2012
Location: ORD
Posts: 432
#22
Join Date: Dec 2010
Location: TX
Programs: UA 1K
Posts: 736
Completely anecdotal but I was tracking two routes yesterday, IAH > CRP for this Thursday and IAH>LAX for Sept 1/2... and both decreased overnight. CRP from 600 to $263 (matches Southwest fares) and LAX from 226 to 156 in Economy and 366 to 315 in First.
#23
FlyerTalk Evangelist
Join Date: Mar 2014
Location: 4éme
Posts: 12,073
#24
Join Date: Jan 2017
Programs: UA
Posts: 324
I hope the fare sale includes IAH. Our fares are way too high.
(Except the 5 am flight to MIA. It is available for $79 O/W sometimes. But I don't want to wake up at 2 am to make a 5 am flight that goes to a place where I will be staying up past my normal 9:30 pm bedtime.)
(Except the 5 am flight to MIA. It is available for $79 O/W sometimes. But I don't want to wake up at 2 am to make a 5 am flight that goes to a place where I will be staying up past my normal 9:30 pm bedtime.)
#25
Join Date: May 2014
Location: DMV
Posts: 2,092
I hope so. Let's be honest here, who in their right mind booked United since the merger because they had a 'good feeling' about the brand? United has been the butt of jokes for ages.
I'll be entirely honest, UA went from 'never again' to 'I'll try it again' because if you go to Dulles a lot from Europe they're always going to be on the table. It's not sentimental. If the itinerary and pricing works out, people rationalize a lot of stuff.
I'll be entirely honest, UA went from 'never again' to 'I'll try it again' because if you go to Dulles a lot from Europe they're always going to be on the table. It's not sentimental. If the itinerary and pricing works out, people rationalize a lot of stuff.
#26
Join Date: Oct 2013
Programs: Marriott Gold, HGC, Spg
Posts: 81
Will recent events lead United to cut prices?
I'm hearing lots of people talking about not flying United in the future - not sure how many will actually stick to that.
But I was curious if we'll see some good deals on UA? (I've been shocked by prices on some trans-Atlantic routes over the next few weeks: so much for benefiting from low oil prices!!).
But I was curious if we'll see some good deals on UA? (I've been shocked by prices on some trans-Atlantic routes over the next few weeks: so much for benefiting from low oil prices!!).
#27
In memoriam
Join Date: Jan 2009
Location: MAN
Programs: Marriott Lifetime Titanium, IHG Spire, UA Silver, Dennis The Menace Fan Club
Posts: 1,457
If demand reduces dynamic pricing will kick in and cut fares.
The question is whether this incident really will cause large numbers to eschew United metal, and bearing in mind it's near monopoly status on some domestic US pairings, whether some customers even can.
Obviously transatlantic there's plenty of real competition to go to, it will be easier, and unless United cuts fares, probably cheaper, for those promising to forego United to do so. Certainly if this backlash does effect reservations I'd expect it to play out on transatlantic and Pacific fares first, since its easiest to find an alternates on those routes.
The question is whether this incident really will cause large numbers to eschew United metal, and bearing in mind it's near monopoly status on some domestic US pairings, whether some customers even can.
Obviously transatlantic there's plenty of real competition to go to, it will be easier, and unless United cuts fares, probably cheaper, for those promising to forego United to do so. Certainly if this backlash does effect reservations I'd expect it to play out on transatlantic and Pacific fares first, since its easiest to find an alternates on those routes.
#28
Join Date: Jan 2013
Location: BOS
Programs: Hyatt Discoverist, Marriott/SPG/Hilton Gold, PreCheck + Clear
Posts: 2,306
http://www.flyertalk.com/forum/unite...-sales-ua.html
#29
Join Date: Oct 2002
Location: LAS
Programs: PA FT, TW Gold, NW/CO PE, VK Eagleflyer
Posts: 7,173
I'm hearing lots of people talking about not flying United in the future - not sure how many will actually stick to that.
But I was curious if we'll see some good deals on UA? (I've been shocked by prices on some trans-Atlantic routes over the next few weeks: so much for benefiting from low oil prices!!).
But I was curious if we'll see some good deals on UA? (I've been shocked by prices on some trans-Atlantic routes over the next few weeks: so much for benefiting from low oil prices!!).
#30
FlyerTalk Evangelist
Join Date: Sep 1999
Location: New York, NY, USA
Posts: 12,490
The mere existence of this thread shows passengers are price sensitive. This event is a PR disaster for UA but has limited effect on revenue or actual operations. Financial loss to UA is for legal and PR fees. I am sure the victim will file a multi-million dollar lawsuit shortly.