Before you know it "We will have the opportunity to upgrade our travel experience by loading our own bag on the plane: Making sure your luggage is safe and there when you arrive so you can get the most out of your trip."
Baggage Handlers of the World!-Unite!-and quash this idea before it begins to wind its way through the hallowed halls of Willis Tower. Of course, being self loading cargo, you will be permitted to follow your luggage into the bin, thus insuring the highest degree of certainty about your luggage arriving safely.
For the moment, there will be no ancillary revenue boost applied to this decision.