Rapidly changed fare buckets on United.com
#16
Join Date: Jul 2007
Location: San Francisco/Sydney
Programs: UA 1K/MM, Hilton Diamond, Marriott Something, IHG Gold, Hertz PC, Avis PC
Posts: 8,176
If you're saying that airlines don't change prices based on a particular user, you're correct.
Possibly a cancellation of another flight that caused them to move a number of people to that flight, or any of a dozen other similar situations that can cause availability (and thus prices!) to change with no notice.
#17
Join Date: Nov 2012
Location: LAX
Posts: 301
Just checked again and it's back at Y3. Wonky. Haven't seen this much back and forth on any SDC attempt I've made in the past.
#18
Join Date: Apr 2000
Location: LAX and LHR. UA lifetime Gold 1.9MM 1K , DL Gold Medallion, HHonors Gold, Marriott Gold, Avis President's Club
Posts: 3,598
If there's no dynamic pricing, how do you explain this?
T fare available on a particular flight
Two days later, the lowest fare available is H
Two days after that, I was able to purchase a V fare.
Exactly the same itinerary every time. Something strange going on there.
T fare available on a particular flight
Two days later, the lowest fare available is H
Two days after that, I was able to purchase a V fare.
Exactly the same itinerary every time. Something strange going on there.
#19
Join Date: Aug 2011
Programs: UA 1K
Posts: 8,634
Did any of these searches produce different results from a search using an OTA?
#20
Join Date: Jul 2007
Location: San Francisco/Sydney
Programs: UA 1K/MM, Hilton Diamond, Marriott Something, IHG Gold, Hertz PC, Avis PC
Posts: 8,176
As I said above, airfare pricing the basically the definition of dynamic pricing.
The problem is that there's multiple things called "dynamic pricing".
One of those definitions is what some websites do when they track a user, and then modify the price based on their prior history. Each user potentially gets a different price, and doing things like clearing cookies in a browser, or using a different computer, can result in seeing a different price.
Airlines do NOT that do.
Another definition of dynamic pricing is pricing that changes based on demand, competition, and a dozen other factors that nobody other than the people/algorithms setting the price actually understand. The price may change daily, or even more frequently - but it doesn't change based on the individual user looking, or their previous history.
Airlines DO, obviously, do exactly that.
So yes, United does use Dynamic Pricing (second definition above), but they do not use Dynamic Pricing (first definition above). Confused yet?
The problem is that there's multiple things called "dynamic pricing".
One of those definitions is what some websites do when they track a user, and then modify the price based on their prior history. Each user potentially gets a different price, and doing things like clearing cookies in a browser, or using a different computer, can result in seeing a different price.
Airlines do NOT that do.
Another definition of dynamic pricing is pricing that changes based on demand, competition, and a dozen other factors that nobody other than the people/algorithms setting the price actually understand. The price may change daily, or even more frequently - but it doesn't change based on the individual user looking, or their previous history.
Airlines DO, obviously, do exactly that.
So yes, United does use Dynamic Pricing (second definition above), but they do not use Dynamic Pricing (first definition above). Confused yet?
#21
A FlyerTalk Posting Legend
Join Date: Apr 2013
Location: PHX
Programs: AS 75K; UA 1MM; Hyatt Globalist; Marriott LTP; Hilton Diamond (Aspire)
Posts: 56,851
Another definition of dynamic pricing is pricing that changes based on demand, competition, and a dozen other factors that nobody other than the people/algorithms setting the price actually understand. The price may change daily, or even more frequently - but it doesn't change based on the individual user looking, or their previous history.
Airlines DO, obviously, do exactly that.
Airlines DO, obviously, do exactly that.
First, fares themselves can change based on both external factors (e.g., what's the competition doing?) and internal factors (e.g., loads are lower or higher than we expected). So the $1330 W fare SFO-HKG I've been watching for weeks just dropped to $1297 this morning.
Second, within the fixed fare structure, prices for a particular ticket will change based on fare bucket availability. This can be affected both by sales of all inventory in a particular bucket and IM-instigated changes to fare bucket availability (e.g., zeroing out P or opening G).
#22
Join Date: Aug 2011
Programs: UA 1K
Posts: 8,634
Another definition of dynamic pricing is pricing that changes based on demand, competition, and a dozen other factors that nobody other than the people/algorithms setting the price actually understand. The price may change daily, or even more frequently - but it doesn't change based on the individual user looking, or their previous history.
Airlines DO, obviously, do exactly that.
Airlines DO, obviously, do exactly that.
#23
Join Date: Oct 2013
Programs: UA Platinum, Hilton Au, IHG Au
Posts: 71
One time I was on my computer, signed in at ua.com and looking for a flight. Found it, but kept searching for alternatives. 5 minutes later the same ticket had gone up by $200. I tried my iPad, not signed in, was quoted the original lower price so I bought the ticket with the iPad. Dynamic or not, it was screwy.
#24
Join Date: Jul 2007
Location: San Francisco/Sydney
Programs: UA 1K/MM, Hilton Diamond, Marriott Something, IHG Gold, Hertz PC, Avis PC
Posts: 8,176
A few hours later someone else comes in and buys 2, but finds the price has dropped back to the original price. Then 5 minutes later they try and buy another 1 only to find the price is now 50% higher.
How often does that happen in retail? I'm not saying it doesn't happen (eg, Amazon has been doing exactly this recently!), but it's not the norm.
On the other hand, this is exactly how airline pricing works - the first person bought all of the inventory in a particular fare bucket, so pushed the next purchaser to the next fare class. Then inventory management decided to change availability for some reason (maybe a weather report), making the cheaper fare class available again, etc.
#25
Join Date: Aug 2011
Programs: UA 1K
Posts: 8,634
Lets say a shop has 50 of a particular item to sell when they open in the morning. Someone comes in and buys 4 of them. A few minutes later, someone else comes in and want to buy 1 - but in the interim the price has gone up 20%.
A few hours later someone else comes in and buys 2, but finds the price has dropped back to the original price. Then 5 minutes later they try and buy another 1 only to find the price is now 50% higher.
How often does that happen in retail? I'm not saying it doesn't happen (eg, Amazon has been doing exactly this recently!), but it's not the norm.
On the other hand, this is exactly how airline pricing works - the first person bought all of the inventory in a particular fare bucket, so pushed the next purchaser to the next fare class. Then inventory management decided to change availability for some reason (maybe a weather report), making the cheaper fare class available again, etc.
A few hours later someone else comes in and buys 2, but finds the price has dropped back to the original price. Then 5 minutes later they try and buy another 1 only to find the price is now 50% higher.
How often does that happen in retail? I'm not saying it doesn't happen (eg, Amazon has been doing exactly this recently!), but it's not the norm.
On the other hand, this is exactly how airline pricing works - the first person bought all of the inventory in a particular fare bucket, so pushed the next purchaser to the next fare class. Then inventory management decided to change availability for some reason (maybe a weather report), making the cheaper fare class available again, etc.
#26
Original Poster
Join Date: Feb 2007
Location: Denver, CO
Programs: UA 1K 2.3MM, Hyatt Gold, Hertz PC, Hilton Gold, Marriott Lifetime Platinum
Posts: 371
So just an update. I ended up on my original flight and a nice GS customer service agent put me straight into the remaining BizFirst seats on both my return flights NRT-IAH and IAH-DEN. I asked her about moving to the other flight and got this response. "That is possible if you want to as V space is available. I'll waive the change fee and there is no fare difference." Checked online and sure enough V=2. Same aircraft as before, same seating config. Dynamic pricing at its best!