How did they get to the prices of the "premium" wines in the United Club?
Jan 4, 2014, 4:02 pm
#46
Join Date: Mar 2009
Programs: UA 1K, Hilton Diamond
Posts: 422
2-2.5x what a restaurant bought it for from the wholesalers if you BY THE BOTTLE on the wine list
BTG (by the glass) pours typically are what they buy the bottle for from the wholesaler. Sometimes a little more sometimes little less. What almost NEVER happens anywhere on premise is they buy a bottle for $10 & sell glasses of wine for $5
THIS IS INDUSTRY STANDARD
Last edited by ilovesprint; Jan 4, 2014 at 4:08 pm Reason: edit
Jan 4, 2014, 4:24 pm
#47
Join Date: Oct 2013
Programs: UA Platinum, Hilton Au, IHG Au
Posts: 71
Personally, I don't regard those wines on the list as "premium." IMO the pricing is based on popular impression and name recognition.
But then again, I'm a regular drinker of 2-and-a-half-buck chucks and screw top table wines from California regions not named Napa or Sonoma, so what do I know.
But then again, I'm a regular drinker of 2-and-a-half-buck chucks and screw top table wines from California regions not named Napa or Sonoma, so what do I know.
Jan 4, 2014, 4:31 pm
#49
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Jan 4, 2014, 4:34 pm
#50
Join Date: Mar 2009
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Jan 4, 2014, 4:35 pm
#51
Join Date: Dec 2012
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Actually it is not silly to say that -- look into Value Based Pricing, What is silly is continue making a product if the costs exceed what you can price it for unless it contributes in other ways to your product line. If you can not make it for a cost that allows a competitive, value based pricing --- you exit the market, raising the price is useless.
Now if you can make it for much lower than the competitive value based price, you are foolish to sell below market just because the cost is low. You price it to maximize your profit (and watching out not to encourage too much competition -- but that is a whole different topic).
Bottom line the market sets the price, not your cost to produce.
Now if you can make it for much lower than the competitive value based price, you are foolish to sell below market just because the cost is low. You price it to maximize your profit (and watching out not to encourage too much competition -- but that is a whole different topic).
Bottom line the market sets the price, not your cost to produce.
Sure what the market bears plays a role, but in today's info age, companies that grossly mark-up their prices won't be in business for long. 2-2.5 times cost is considered acceptable. Experts suggest patrons to not frequent those establishments that choose to gouge their unknowledgeable customers. I stand by my statement that cost plays major role in wine pricing.
Jan 4, 2014, 4:40 pm
#52
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Jan 4, 2014, 4:43 pm
#53
Join Date: Mar 2009
Programs: UA 1K, Hilton Diamond
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You may not like Yellow Label Veuve, but the $14 is likely close to what it costs from the wholesaler & the $14 is what you will pay for a glass of Veuve Yellow Label in the United Club or most restaurants
Here is one of the best restaurants in Chicago - Sunda New Asian - Veuve Yellow Label is $20 by the glass
http://www.sundachicago.com/wp-conte...7-4-201331.pdf
Veuve Yellow Label is $25 @ Gibsons in Chicago
Last edited by ilovesprint; Jan 4, 2014 at 4:50 pm Reason: edit
Jan 4, 2014, 5:08 pm
#54
Join Date: Dec 2011
Posts: 1,185
I'm not angry at all. I was just saying that they are obviously charging at a price that (most) people will pay. I'm in UCs frequently and I constantly see the premium wine being purchased. The only time I ever hear anything negative is on these forums.
Now, as far as "premium" wine, that's a whole different discussion.
Now, as far as "premium" wine, that's a whole different discussion.
Jan 4, 2014, 5:33 pm
#55
Join Date: Oct 2013
Programs: UA Platinum, Hilton Au, IHG Au
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Jan 4, 2014, 6:58 pm
#56
Join Date: Dec 2011
Location: LAX BUR
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guys and gals, we're really opening up the discussion. theoretically there's 10 glasses of bubbly in that bottle to 4-6 in a wine bottle with a not so generous pour. and corkage fee applies to the bottle price so TSA way aside here, i think we got back on the glass price in this discussion a moment ago. its 4x and looking at the list provided I think we are seeing jordan vineyards exposed, and thats about it. 
Jan 4, 2014, 7:15 pm
#57
Join Date: Mar 2009
Programs: UA 1K, Hilton Diamond
Posts: 422
guys and gals, we're really opening up the discussion. theoretically there's 10 glasses of bubbly in that bottle to 4-6 in a wine bottle with a not so generous pour. and corkage fee applies to the bottle price so TSA way aside here, i think we got back on the glass price in this discussion a moment ago. its 4x and looking at the list provided I think we are seeing jordan vineyards exposed, and thats about it.
Stony River (national chain) Jordan Cab is $20 http://www.stoneyriver.com/our-wines/wine-list.html
Most place don't put Jordan Cab on their BY THE GLASS lists. If they do it is their high priced cab pour
Jan 4, 2014, 8:04 pm
#58
Join Date: Dec 2011
Location: LAX BUR
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Posts: 396
uc glass / rtl btl / rtl oz / rtl gls / uc markups
Santa Margherita Pinot Grigio 5oz glass 12 18 0.72 3.6 333%
Kim Crawford Sauvignon Blanc 14 13 0.52 2.6 538%
Groth Sauvignon Blanc 12 19 0.76 3.8 316%
Mark West Pinot Noir 13 10 0.4 2 650%
Rutherford Hill Merlot 14 18 0.72 3.6 389%
Jordan Cabernet Sauvignon 15 50 2 10 150%
Joel Gott 815 Cabernet Sauvignon 13 15 0.6 3 433%
Mionetto Brut Prosecco DOC 2.5 oz glass 12 11 0.44 1.1 1091%
Veuve Cliquot Brut Yellow Label 14 42 1.68 4.2 333%
Some swing but 333% on a 5ozer is probably the right number. In regards to jordan cab, its one of two things and dang-nabbit ill have to try me some. its either overpriced or under-priced, im betting the bottle is overpriced and it tastes like a 18 dollar glass/bottle. To be continued...
Santa Margherita Pinot Grigio 5oz glass 12 18 0.72 3.6 333%
Kim Crawford Sauvignon Blanc 14 13 0.52 2.6 538%
Groth Sauvignon Blanc 12 19 0.76 3.8 316%
Mark West Pinot Noir 13 10 0.4 2 650%
Rutherford Hill Merlot 14 18 0.72 3.6 389%
Jordan Cabernet Sauvignon 15 50 2 10 150%
Joel Gott 815 Cabernet Sauvignon 13 15 0.6 3 433%
Mionetto Brut Prosecco DOC 2.5 oz glass 12 11 0.44 1.1 1091%
Veuve Cliquot Brut Yellow Label 14 42 1.68 4.2 333%
Some swing but 333% on a 5ozer is probably the right number. In regards to jordan cab, its one of two things and dang-nabbit ill have to try me some. its either overpriced or under-priced, im betting the bottle is overpriced and it tastes like a 18 dollar glass/bottle. To be continued...
Jan 4, 2014, 8:08 pm
#59
Join Date: Mar 2009
Programs: UA 1K, Hilton Diamond
Posts: 422
uc glass / rtl btl / rtl oz / rtl gls / uc markups
Santa Margherita Pinot Grigio 5oz glass 12 18 0.72 3.6 333%
Kim Crawford Sauvignon Blanc 14 13 0.52 2.6 538%
Groth Sauvignon Blanc 12 19 0.76 3.8 316%
Mark West Pinot Noir 13 10 0.4 2 650%
Rutherford Hill Merlot 14 18 0.72 3.6 389%
Jordan Cabernet Sauvignon 15 50 2 10 150%
Joel Gott 815 Cabernet Sauvignon 13 15 0.6 3 433%
Mionetto Brut Prosecco DOC 2.5 oz glass 12 11 0.44 1.1 1091%
Veuve Cliquot Brut Yellow Label 14 42 1.68 4.2 333%
Some swing but 333% on a 5ozer is probably the right number. In regards to jordan cab, its one of two things and dang-nabbit ill have to try me some. its either overpriced or under-priced. To be continued...
Santa Margherita Pinot Grigio 5oz glass 12 18 0.72 3.6 333%
Kim Crawford Sauvignon Blanc 14 13 0.52 2.6 538%
Groth Sauvignon Blanc 12 19 0.76 3.8 316%
Mark West Pinot Noir 13 10 0.4 2 650%
Rutherford Hill Merlot 14 18 0.72 3.6 389%
Jordan Cabernet Sauvignon 15 50 2 10 150%
Joel Gott 815 Cabernet Sauvignon 13 15 0.6 3 433%
Mionetto Brut Prosecco DOC 2.5 oz glass 12 11 0.44 1.1 1091%
Veuve Cliquot Brut Yellow Label 14 42 1.68 4.2 333%
Some swing but 333% on a 5ozer is probably the right number. In regards to jordan cab, its one of two things and dang-nabbit ill have to try me some. its either overpriced or under-priced. To be continued...
United's by the glass pricing is right in line with most on premise accounts in the food & beverage industry
Last edited by ilovesprint; Jan 4, 2014 at 8:09 pm Reason: edit
Jan 4, 2014, 8:15 pm
#60
Join Date: Dec 2011
Location: LAX BUR
Programs: UA LM Airbnb
Posts: 396
sorry now you're wrong. we are trying to figure out their price model for OP and all we have is retail pricing at his local store as a basis. If you want call your distributor and post the pricing. But I do agree their pricing is typical market pricing and from the above you can probably find their estimated wholesale costs per bottle.