United (UA) To Eliminate NRT-BKK (UA837,UA838) [Now gone]
#106
Join Date: Sep 2009
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Incoming 777/747/787 flights from DEN, LAX, IAD, IAH, EWR, SFO, GUM to feed a six 1/2 hour flight on an Air Mike 737 to BKK?
#107
Join Date: Feb 2008
Programs: 6 year GS, now 2MM Jeff-ugee, *wood LTPlt, SkyPeso PLT
Posts: 6,526
I have just given up 3 hours of my miserable life to listen to the entire Investor Day presentation--certainly a lot of management-speak to try to digest, but--just supposing--that the present team have in fact got it right? Monetize everything; use new technologies to offer each individual pax the fare that the computer reckons that pax will pay; it's going to be a very interesting ride. Whether I take it or not remains to be seen. The jawing today about yields and returns and cash for investors reflects the intended audience. The management folks were very clear that on IT and everything else they want a 'retail' approach. Funny thing, of course, is the concept of airlines as 'common carriers'... Common carriers have always offered a variety of values of service, and those who could pay for something better did so (think Pullman sleepers, or parlor cars). But, the information was open to all. The future as Jeff Smisek appears to see it, is one where UA (or other airlines) will try to orchestrate consumption in a way where no open market will remain.
I now stand back to receive flames, opprobrium, scorn and contempt from my betters. FTers are discussing discontinued flights between here, there or somewhere (and man I'm going to miss SEA-NRT-BKK), but aren't we sharing wisdom over placement of deck chairs on the Titanic?
Flyer 420
en route to Paris
I now stand back to receive flames, opprobrium, scorn and contempt from my betters. FTers are discussing discontinued flights between here, there or somewhere (and man I'm going to miss SEA-NRT-BKK), but aren't we sharing wisdom over placement of deck chairs on the Titanic?
Flyer 420
en route to Paris
But I think your read is correct. UAL does not want to be a leader, provide better service, win the loyalty and spending of the best customers. It wants to put the squeeze on its passengers and try to shake any loose change out of their pockets. They are in a major hole because they are losing the high value passengers (and I expect a lot of FFers who are over the average yield and fly a lot) and as a result their yield growth is badly under-performing, yet they are doubling down and expecting ALL OF THE NEW REVENUE they will get to come from non-passenger revenue such as TODs, E+ sales, differentiating what they charge for each passengers, etc. Its just nuts, and the "its just nuts" plan is also not backed by any detail, its consultant babble.
As the commenter on Motley Fool I posted earlier http://www.fool.com/investing/genera...-a-secret.aspx notes, UAL already leads in ancillary revenue, its the one area that UAL shines. They are already picking their passengers pockets, selling the benefits that used to go to the elites, yet results are bad. To double down on this approach, which has (evidently) not worked well so far, is just stupid. Yet, as I have noted Jeff does not have many options. He has evidently decided that doing further damage to UAL is worth it, if it gives him another 9-12 months at the helm just hoping some something to save him, or given him a new excuse.
#109
Join Date: Mar 2010
Location: Orygun
Posts: 462
I am rather confused about the continuation of NRT - BKK. The press release seems indicate a down gauge on some of the intra-Asia routes as opposed to out right cancellation. All of the aforementioned schedule changes are now loaded into the timetable.
However, the Narita to Bangkok flight is loaded in the schedule through the end of the schedule - albeit on a 777. I did see the posts indicating that the Bangkok station coworkers were told their jobs will be ending.
What gives? Should we take the fact that the flight remains in the timetable as affirmation that it will remain? Or is that just wishful thinking?
However, the Narita to Bangkok flight is loaded in the schedule through the end of the schedule - albeit on a 777. I did see the posts indicating that the Bangkok station coworkers were told their jobs will be ending.
What gives? Should we take the fact that the flight remains in the timetable as affirmation that it will remain? Or is that just wishful thinking?
#110
FlyerTalk Evangelist
Join Date: Oct 2006
Location: SFO/SJC
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Will be going to BKK in January and will be going on United. Was curious what the other alternatives are and compared prices. I could get a ticket on UA for about $1400 or Singapore (SQ) for about $1200. Given that soon there will be no upgrades on the NRT (Narita) BKK route and the Transpacific (TPAC) will be very dicey and at the higher W or above fares, it would seem the logical route in the future is to "suffer" economy on SQ for the whole trip (even if through Frankfurt (FRA). The SQ skies are very friendly. Is that what they want?
The 21st Century is supposed to be the Asian century. Apparently, United just wants to concede the growing Asian market. I guess if you cannot compete on service......
The 21st Century is supposed to be the Asian century. Apparently, United just wants to concede the growing Asian market. I guess if you cannot compete on service......
#111
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#113
Suspended
Join Date: Jun 2012
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Any bets on when NRT-SIN gets the chop ? I'd imagine UA cancelling NRT-SIN and ceding that traffic to NH/SQ could really help repairing the ice cold UA/SQ relationship
#114
Join Date: Feb 2008
Programs: 6 year GS, now 2MM Jeff-ugee, *wood LTPlt, SkyPeso PLT
Posts: 6,526
So your recommendation is what - charity? Continue to fly longhaul routes from SEA just because they did in the past? If there are more profitable routes to use these aircraft on, why not do that?
How do you know UA was "strong" (to use your word) in SEA in the past? Do you have insight into the profitability of those routes in the past?
How do you know UA was "strong" (to use your word) in SEA in the past? Do you have insight into the profitability of those routes in the past?
But the point being made was that UAL runs from competition. This move (and the general pull back from SEA, and now BKK) is "running from competition." My second point was that to say that what DAL is doing is the same (as the poster I responded to claimed), is simply false.
Bottom line, this retrenchment and the shrinking of the network, is just further evidence that Jeff has driven away HVFs and when an airline starts to fail, it fails at the edges first.
#115
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I don't have a doubt that once ANA entered the market, and offered far superior service to the craptastic product that UAL is offering, and once DAL jumped into the market, that margins were under pressure. That UAL was only running CRJ-200s from LAX and on some flights from SFO, and that UAL overall has cut its service quality domestically dramatically, so that AS (and now VX) is offering a far better experience, likely did not help. I don't doubt that UAL is losing many HVFers ex-SEA.
But the point being made was that UAL runs from competition. This move (and the general pull back from SEA, and now BKK) is "running from competition." My second point was that to say that what DAL is doing is the same (as the poster I responded to claimed), is simply false.
Bottom line, this retrenchment and the shrinking of the network, is just further evidence that Jeff has driven away HVFs and when an airline starts to fail, it fails at the edges first.
But the point being made was that UAL runs from competition. This move (and the general pull back from SEA, and now BKK) is "running from competition." My second point was that to say that what DAL is doing is the same (as the poster I responded to claimed), is simply false.
Bottom line, this retrenchment and the shrinking of the network, is just further evidence that Jeff has driven away HVFs and when an airline starts to fail, it fails at the edges first.
DL entering the market squeezes margins across the board, but for an entirely different reason. Their entry affects both UA and NH. Even more of a reason to get an expensive 772 off the route.
The link you create between moving aircraft around to find the more profitable business and the loss of HVFs is either wishful thinking or fantasy - or maybe a combination of both. I don't see an issue with cutting routes that tie up aircraft where they could be making more money elsewhere, especially if there are JV partners that allow a higher % margin to be retained on the route you cut.
#116
Join Date: Apr 2004
Location: Washington, DC
Posts: 1,309
Sorry
United, as most companies, has fixed resources. It has to decide how to best use them. They have apparently decided it's worth it to them to focus on SFO rather than on SEA.
DL did not have a west coast asia gateway. They've tried and fumbled somewhat in LAX. They're putting their marbles in SEA, United is putting its marbles in SFO.
Business is about hard choices sometimes and sometimes deciding to give up on a market if you can make more money elsewhere.
AA did the same thing when it dropped its long-standing BOS-LHR and BOS-Caribbean/ Bos-Florida flying. I dont see you screaming about that.
Delta did the same thing years ago when it dropped its long-standing Dallas hub.
That's the way airlines and most businesses function.
DL did not have a west coast asia gateway. They've tried and fumbled somewhat in LAX. They're putting their marbles in SEA, United is putting its marbles in SFO.
Business is about hard choices sometimes and sometimes deciding to give up on a market if you can make more money elsewhere.
AA did the same thing when it dropped its long-standing BOS-LHR and BOS-Caribbean/ Bos-Florida flying. I dont see you screaming about that.
Delta did the same thing years ago when it dropped its long-standing Dallas hub.
That's the way airlines and most businesses function.
I don't have a doubt that once ANA entered the market, and offered far superior service to the craptastic product that UAL is offering, and once DAL jumped into the market, that margins were under pressure. That UAL was only running CRJ-200s from LAX and on some flights from SFO, and that UAL overall has cut its service quality domestically dramatically, so that AS (and now VX) is offering a far better experience, likely did not help. I don't doubt that UAL is losing many HVFers ex-SEA.
But the point being made was that UAL runs from competition. This move (and the general pull back from SEA, and now BKK) is "running from competition." My second point was that to say that what DAL is doing is the same (as the poster I responded to claimed), is simply false.
Bottom line, this retrenchment and the shrinking of the network, is just further evidence that Jeff has driven away HVFs and when an airline starts to fail, it fails at the edges first.
But the point being made was that UAL runs from competition. This move (and the general pull back from SEA, and now BKK) is "running from competition." My second point was that to say that what DAL is doing is the same (as the poster I responded to claimed), is simply false.
Bottom line, this retrenchment and the shrinking of the network, is just further evidence that Jeff has driven away HVFs and when an airline starts to fail, it fails at the edges first.
#117
Join Date: Apr 2004
Location: Washington, DC
Posts: 1,309
ummm
United is adding Chengdu, China. Is that a drop in your book? Yeah, BKK is gone, but China is where the real action is and they've expanded their nonstop options there from the US, which is probably the right move.
Also, UA has added DEN-NRT, and added IAH-NRT #2. I'd say their strengthening the market, cutting the dead weight, and reinforcing their presence through optimal use of their partners.
Also, UA has added DEN-NRT, and added IAH-NRT #2. I'd say their strengthening the market, cutting the dead weight, and reinforcing their presence through optimal use of their partners.
#118
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United is adding Chengdu, China. Is that a drop in your book? Yeah, BKK is gone, but China is where the real action is and they've expanded their nonstop options there from the US, which is probably the right move.
Also, UA has added DEN-NRT, and added IAH-NRT #2. I'd say their strengthening the market, cutting the dead weight, and reinforcing their presence through optimal use of their partners.
Also, UA has added DEN-NRT, and added IAH-NRT #2. I'd say their strengthening the market, cutting the dead weight, and reinforcing their presence through optimal use of their partners.
FWIW, Thailand has 6.4% GDP growth for 2012, one of the highest in Asia. Yet UA is cutting them out?
#119
Join Date: Jan 2006
Location: Arlington, VA
Programs: UA 1K, AA PLT, SPG PLT
Posts: 1,612
United is adding Chengdu, China. Is that a drop in your book? Yeah, BKK is gone, but China is where the real action is and they've expanded their nonstop options there from the US, which is probably the right move.
Also, UA has added DEN-NRT, and added IAH-NRT #2. I'd say their strengthening the market, cutting the dead weight, and reinforcing their presence through optimal use of their partners.
Also, UA has added DEN-NRT, and added IAH-NRT #2. I'd say their strengthening the market, cutting the dead weight, and reinforcing their presence through optimal use of their partners.
Even if China as a whole is the cash cow and tons of business will be going there in the upcoming years, keeping a bunch of flights to NRT and not having as many (or ANY??? in the upcoming years) tags on UA planes seems pretty stupid. Sure, business is fine in Japan, but NRT isn't a favourite airport for Tokyo-bound folks with the rise of HND and for US-based travelers that want (or have to) stay on a US-flag carrier are going to be pushed to other carriers.
I've done a lot of the UA-metal tags in Asia and in my experience throughout various times of the years and days of the week - they were relatively full, if not packed. As soon as I saw a 738 on some of these routes (and sadly, saw one on the ground in comparison to the competitions [literally, every other plane] widebody jets) I laughed and promised never to step on one in Asia, which I haven't...
This move makes sense if UA either:
Expects people to stay in Japan (and is happy with Narita)
or
Wants people to connect to the partners and just try to grab as much money from the JV
-jeremy
#120
Join Date: Feb 2002
Location: NYC: UA 1K, DL Platinum, AAirpass, Avis PC
Posts: 4,599
United is adding Chengdu, China. Is that a drop in your book? Yeah, BKK is gone, but China is where the real action is and they've expanded their nonstop options there from the US, which is probably the right move.
Also, UA has added DEN-NRT, and added IAH-NRT #2. I'd say their strengthening the market, cutting the dead weight, and reinforcing their presence through optimal use of their partners.
Also, UA has added DEN-NRT, and added IAH-NRT #2. I'd say their strengthening the market, cutting the dead weight, and reinforcing their presence through optimal use of their partners.
The JV changed the economics of it all.