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Old Apr 30, 2016 | 3:05 pm
  #1  
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Hotels and Instagram

Recently, I started looking up hotels on Instagram as part of my research process. I've found it to be a surprisingly useful tool as it allow me to see things that aren't usually present in reviews. For example, people post a lot of photos of the food they eat so I can see almost the entire menu. Also, you can see from the photos how crowded the pool tend to be, same for the gym, the light levels in the rooms etc.

For those who aren't familiar with Instagram, all you have to do is go to SEARCH and then select PLACES. You can then type the name of the hotel.

Anyone else doing the same?
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Old Apr 30, 2016 | 3:32 pm
  #2  
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I always research unfamiliar hotels on Google before I book, and results from Instagram usually show up. I wonder if that gives the same results as searching from Instagram directly?
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Old Apr 30, 2016 | 4:36 pm
  #3  
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Great call - I always do this for hotels espeically in beach locations. I want to make sure that the photoshopped, touched up, enhanced picture the hotel is using to show the beach and pool is a reflection of reality.

Even though I know that Instagram pictures can exhibit the same qualities (I do it to many of my own instagram pictures of the same properties), there are usually enough pictures to form a pretty solid all around view.

This is also one of the few times I use TA - since the volume of pictures on TA for a given property is significantly higher than here on FT.
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