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aloft bed: is there a brand standard?

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aloft bed: is there a brand standard?

 
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Old Oct 10, 2017, 3:14 pm
  #16  
Company Representative - Starwood
 
Join Date: Nov 2000
Location: Austin, Texas
Programs: Marriott Employee Level
Posts: 31,593
Originally Posted by SQ319
A question related to the aloft brand standard, but not specifically to the platform bed. I enquired about a rollaway bed in one of the alofts, and was informed that it is an global brand standard that no extra beds are allowed in the guest rooms, even if there is space for one.

Would anyone or @Starwood Lurker be able to explain the rationale behind this unusual brand standard?
I'm told that due to the room size of the prototypical Aloft guestroom, rollaway beds are not allowed for safety reasons. As a fun alternative, the brand developed the Camp Aloft program which features a child-size air mattress and tent to create a fun and unique Aloft experience for kids. They also have plenty of double/queen rooms at all Aloft hotels that can accommodate up to 4 adults, which should also help to alleviate the necessity of a rollaway.

I hope this helps.

Best regards,

William R. Sanders
Social Media Specialist
Starwood Hotels & Resorts LLC

[email protected]
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Old Oct 10, 2017, 9:08 pm
  #17  
Company Representative - Starwood
 
Join Date: Jan 2011
Location: Guangzhou
Programs: SPG
Posts: 1,021
deleted.
Last edited by Starwood Lurker III; Oct 10, 2017 at 9:13 pm Reason: duplicate
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