Originally Posted by uxb (Post 22496627)

I don't think they know what they want to do with the programme anymore. Clearly, no one is redeeming for gift cards, which is why they are offering all of these bonuses to purchase gift cards. They've also ratcheted up the price of UA miles by 2000 in a year. Now, with the introduction of "cash back" next to the point price, it seems like a fundamental change is in play. I think it will eventually turn into a cash rebate programme because of the reduced costs. 2014 will be an interesting year for sure.

Originally Posted by Aaron20 (Post 22505087)

Quote:





Originally Posted by uxb


I don't think they know what they want to do with the programme anymore. Clearly, no one is redeeming for gift cards, which is why they are offering all of these bonuses to purchase gift cards. They've also ratcheted up the price of UA miles by 2000 in a year. Now, with the introduction of "cash back" next to the point price, it seems like a fundamental change is in play. I think it will eventually turn into a cash rebate programme because of the reduced costs. 2014 will be an interesting year for sure.




I've always considered them to be something like a legacy online rewards portal. They used to be the largest and most popular but now the market is so crowded and competitive that people flock to the sites that offer the highest percentage back. The sites that offer the most are the ones with the least overhead. Since MyPoints used to be so big, I assume they have residual high overhead and simply can't compete (which is clearly reflected in their cashback percentages). Probably their only competitive advantage is the few people who are loyal just out of habit and laziness, but those people are probably slowly learning what a bad deal they are and heading other places. So less revenue means point devaluations, which leads to more people leaving.

Bottom line: don't accumulate these points. Spend them as you get them. Especially when you look at the financials of the parent company, it's clear that MyPoints will not be around long.

Originally Posted by Aaron20 (Post 22505087)

I've always considered them to be something like a legacy online rewards portal. They used to be the largest and most popular but now the market is so crowded and competitive that people flock to the sites that offer the highest percentage back. The sites that offer the most are the ones with the least overhead. Since MyPoints used to be so big, I assume they have residual high overhead and simply can't compete (which is clearly reflected in their cashback percentages). Probably their only competitive advantage is the few people who are loyal just out of habit and laziness, but those people are probably slowly learning what a bad deal they are and heading other places. So less revenue means point devaluations, which leads to more people leaving.

Bottom line: don't accumulate these points. Spend them as you get them. Especially when you look at the financials of the parent company, it's clear that MyPoints will not be around long.

Originally Posted by raenye (Post 22516588)

Rite aid.

Originally Posted by kipper (Post 22519493)

Thanks, I won 10 points today. :D That makes it a total of 20 points for this promo. :D

Originally Posted by raenye (Post 22533701)