New Hertz Discount Brand
Sep 5, 2013, 4:54 pm
#1
Original Poster
Join Date: Jan 2009
Location: New York suburbs
Posts: 4,215
New Hertz Discount Brand
I heard FireFly, Hertz's discount brand in Europe, is expanding to the US, now that Hertz has spun off Advantage. It will supposedly take Hertz CDPs and PCs, but use older, high mileage cars retired from the Hertz fleet.
Hertz now owns Dollar/Thrifty, and presumably would send their cast-offs to the Dollar/Thrifty leisure customers. So what's the point of FireFly?
Besides, isn't starting up a second discount brand engaging in the same kind of monopolistic behavior that was supposed to be avoided by forcing their divestment of Advantage?
Hertz now owns Dollar/Thrifty, and presumably would send their cast-offs to the Dollar/Thrifty leisure customers. So what's the point of FireFly?
Besides, isn't starting up a second discount brand engaging in the same kind of monopolistic behavior that was supposed to be avoided by forcing their divestment of Advantage?
Sep 9, 2013, 1:00 pm
#2
Join Date: Aug 2008
Location: Southeast Coast
Posts: 159
Consumer radio show host Clark Howard just spoke about Firefly on his show this afternoon. He referenced the failed Wheelz, and that Hertz determined how leisure travelers rarely book through Hertz, as they consider it expensive and just for business travelers. Mr. Howard said that Hertz's Firefly will now fill that void for leisure rentals, and he seemed all for this new competition.
Some of Howard's 'fans' on his website like to let him know how wrong he is, so maybe Firefly will be one of those topics.
Some of Howard's 'fans' on his website like to let him know how wrong he is, so maybe Firefly will be one of those topics.
Sep 13, 2013, 1:59 pm
#3
Join Date: Mar 2013
Posts: 27
I had a 15-day rental reservation booked in early October with Firefly at MCO but have since cancelled it. I was able to make an identical reservation through Hertz for $40 less.
Hertz and Firefly seem to share a common booking system, but it appears that reservations made under the Firefly pricing system do not qualify for any of the Hertz CDP or PC discounts.
Hertz and Firefly seem to share a common booking system, but it appears that reservations made under the Firefly pricing system do not qualify for any of the Hertz CDP or PC discounts.
Sep 15, 2013, 9:26 pm
#4
Join Date: Jun 2000
Location: DAB
Programs: DL SM, Marriott
Posts: 206
That's correct & much the same as the Advantage brand was run while under Hertz's control. A few of the CDPs were valid for both Hertz & Advantage but by and large most CDPs which worked on Hertz would not work on Advantage. It appears they have carried over the same philosophy with how the run the Firefly model. At least for now...
Nov 17, 2013, 6:07 am
#5
Join Date: Apr 2002
Location: Las Vegas
Posts: 1,174
Firefly just showed up...
at the SJC airport. A paper sign on the wall marks their presence, with a one terminal station squeezed in between Fox and Thrifty.