END FREQUENCY-REWARD PROGRAMS?
#17


Join Date: Dec 2000
Location: MA
Programs: DL DM/2MM Marriott Platinum, HH Diamond,
Posts: 8,917
<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by fparker1:
jb is an idiot. his writing is from the standpoint of entitlement. ff programs are a competitive edge for the airlines, hotels, car rental companies, etc. they are more than a reward for your loyalty, they are an information gathering tool for them. i have switched carriers several times and now spread my 'loyalty' among several carriers in all categories as do a lot of other people. </font>
jb is an idiot. his writing is from the standpoint of entitlement. ff programs are a competitive edge for the airlines, hotels, car rental companies, etc. they are more than a reward for your loyalty, they are an information gathering tool for them. i have switched carriers several times and now spread my 'loyalty' among several carriers in all categories as do a lot of other people. </font>
leading to greater profits. Let each carrier recognize the other's elites! Or let each carrier codeshare on each other!
#18
Join Date: Jun 2000
Location: Santa Barbara, CA
Posts: 7,149
So long as you don't mess with my SPG status and its perqs, you can take the rest of your programs away. Restricted upgrades, high fares, imposssible to use miles... to hell with them.
Please, SW, PLEASE come to MSP. I pledge 50 segments a year!
Please, SW, PLEASE come to MSP. I pledge 50 segments a year!
#19
Original Member




Join Date: May 1998
Location: Reno, NV (RNO)
Programs: AA LT Platinum, AS, UA Premier Silver, DL, HHonors Gold, Marriott LT Titanium, Hyatt, IHG Platinum
Posts: 4,723
I would agree that having a FF program does not help with getting new customers and NOT having a FF program would put a carrier at a disadvantage. However, since "...every carrier has one", the airlines could be considered to be at parity with each other right now. Therefore, some of them SHOULD already be doing the things (like competing on service) that Joe B. mentions in his article. But it sure doesn't seem like they are. Why would eliminating FF programs suddenly change this? Fact is, it wouldn't change one thing.
Further, if the FF programs were such a drag on profits, they would be eliminated by each and every airline almost immediately. That isn't happening either so we can conclude one of two things: 1. That FF programs are profitable in their own right for each and every airline and thus eliminating them would reduce profits (AA is the only airline I am aware of who has made a statement to this affect; the others have been mum)
2. That some airlines run a profitable FF progam (i.e. AA) and others do not. If so, this puts the profitable FF progam and thus the airline with the profitable FF program in a much better competitive position. It suggest that a FF program WOULD be a competitive advantage.
It seems clear to me. Although I like and agree with most of what Joe B. writes, he is dead wrong on this one.
Further, if the FF programs were such a drag on profits, they would be eliminated by each and every airline almost immediately. That isn't happening either so we can conclude one of two things: 1. That FF programs are profitable in their own right for each and every airline and thus eliminating them would reduce profits (AA is the only airline I am aware of who has made a statement to this affect; the others have been mum)
2. That some airlines run a profitable FF progam (i.e. AA) and others do not. If so, this puts the profitable FF progam and thus the airline with the profitable FF program in a much better competitive position. It suggest that a FF program WOULD be a competitive advantage.
It seems clear to me. Although I like and agree with most of what Joe B. writes, he is dead wrong on this one.
#20
Original Member


Join Date: May 1998
Location: St Petersburg, FL, USA
Posts: 2,275
The Economist (not the WSJ) recently ran a stat from Randy that if FF programs ended today, it would take 23 years to burn off the outstanding miles assuming current usage rates.
FF programs are brilliant - the airline creates their own currency, and then sets the rules:
- Mostly non-transferable
- Sets capacity controls
- Sets transfer ratios
- Will sell miles directly, but will not buy
- Charging additional fees to use your own miles
A similar example is a casino. You can get all the chips you want, but you can only use them to play that casino's games, by that casino's rules. Now imagine if you had to pay a $75 fee to use the teller window.
As long as the public thinks that miles are worth 2+ cents, the airlines will keep churning them out. It is becoming more obvious by the day that they are worth increasingly less, as airlines add to the restrictions. I have relatives who call me and ask me why they cannot use the miles that they have been saving up for years for their upcoming vacation. They are learning the hard way - it's a one-way scam.
[This message has been edited by Tino (edited 05-22-2002).]
FF programs are brilliant - the airline creates their own currency, and then sets the rules:
- Mostly non-transferable
- Sets capacity controls
- Sets transfer ratios
- Will sell miles directly, but will not buy
- Charging additional fees to use your own miles
A similar example is a casino. You can get all the chips you want, but you can only use them to play that casino's games, by that casino's rules. Now imagine if you had to pay a $75 fee to use the teller window.
As long as the public thinks that miles are worth 2+ cents, the airlines will keep churning them out. It is becoming more obvious by the day that they are worth increasingly less, as airlines add to the restrictions. I have relatives who call me and ask me why they cannot use the miles that they have been saving up for years for their upcoming vacation. They are learning the hard way - it's a one-way scam.
[This message has been edited by Tino (edited 05-22-2002).]
#21



Join Date: Nov 2000
Location: Berkeley, CA
Programs: UA Gold, peon everywhere else
Posts: 989
<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by Tino:
A similar example is a casino. You can get all the chips you want, but you can only use them to play that casino's games, by that casino's rules. Now imagine if you had to pay a $75 fee to use the teller window.
</font>
A similar example is a casino. You can get all the chips you want, but you can only use them to play that casino's games, by that casino's rules. Now imagine if you had to pay a $75 fee to use the teller window.
</font>
)(of course, this in no way affects the main argument here...)
Dan
#22




Join Date: Apr 2000
Location: Cleveland
Programs: AF/KLM Plat For Life/UA Million Miler-PremEx For Life/SPG Gold
Posts: 5,056
The FFPs all pivot on a key assumption...there are a empty seats going unsold.
Pre-9/11, that seemed a reasonable assumption. But with most carriers having cut back schedules up to 30%, all of a sudden,there is much more parity between supply and demand of revenue seats...hence fewer empty seats left unsold.
If you really think about it, what business PURPOSELY would want to operate at undercapacity? The airlines are belatedly figuring this out!! I can't see any incentive in the forseeable future to significantly increase seat capacity. So, the FFPs will be the first to be short changed in this new environment.
Pre-9/11, that seemed a reasonable assumption. But with most carriers having cut back schedules up to 30%, all of a sudden,there is much more parity between supply and demand of revenue seats...hence fewer empty seats left unsold.
If you really think about it, what business PURPOSELY would want to operate at undercapacity? The airlines are belatedly figuring this out!! I can't see any incentive in the forseeable future to significantly increase seat capacity. So, the FFPs will be the first to be short changed in this new environment.
#23


Join Date: Dec 2000
Location: MA
Programs: DL DM/2MM Marriott Platinum, HH Diamond,
Posts: 8,917
<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by beaubo:
The FFPs all pivot on a key assumption...there are a empty seats going unsold.
Pre-9/11, that seemed a reasonable assumption. But with most carriers having cut back schedules up to 30%, all of a sudden,there is much more parity between supply and demand of revenue seats...hence fewer empty seats left unsold.
If you really think about it, what business PURPOSELY would want to operate at undercapacity? The airlines are belatedly figuring this out!! I can't see any incentive in the forseeable future to significantly increase seat capacity. So, the FFPs will be the first to be short changed in this new environment.
</font>
The FFPs all pivot on a key assumption...there are a empty seats going unsold.
Pre-9/11, that seemed a reasonable assumption. But with most carriers having cut back schedules up to 30%, all of a sudden,there is much more parity between supply and demand of revenue seats...hence fewer empty seats left unsold.
If you really think about it, what business PURPOSELY would want to operate at undercapacity? The airlines are belatedly figuring this out!! I can't see any incentive in the forseeable future to significantly increase seat capacity. So, the FFPs will be the first to be short changed in this new environment.
</font>
#24
Original Member


Join Date: May 1998
Location: St Petersburg, FL, USA
Posts: 2,275
The airline has the option of converting the FF liability to an actual seat liability at its own choosing.
A FF mile deferred forever is not a liability to the airline. They know this as they continue to dole out 5 times the number of usable miles every year.
They could hand out 1,000,000 miles to every passenger this year, maintain the current number of available award seats, and the financial liability would not change!
A FF mile deferred forever is not a liability to the airline. They know this as they continue to dole out 5 times the number of usable miles every year.
They could hand out 1,000,000 miles to every passenger this year, maintain the current number of available award seats, and the financial liability would not change!
#25


Join Date: Dec 2000
Location: MA
Programs: DL DM/2MM Marriott Platinum, HH Diamond,
Posts: 8,917
What about this crazy idea... we've established several probable concepts... FIRST, FF programs do not give any one carrier a competitive advantage since they all have one, but not having one would place a carrier at a major disadvantage.
Second, we all at one time or another go out of our way, taking ineffecient routings or unnecessary connections to saty with our chosen carrier(s).
Now I am a Deltamaniac. Suppposed I wanted to go BOS-DEN. I could take DL via SLC,DFW, ATL or CVG. All rather inconvenient compared to a UA nonstop even though DL would upgrade me to FC. What if the majors all "code-shared" with each other? In other words, DL sends me over to UA for that BOS-DEN flight with my Platinum Medallion perks intact and accruing DL base miles. And the UA maniac that wants to fly from BOS-ATL would take a DL nonstop with his elite privileges being recognized by DL.
Advantage for customers: Quicker, more convenient trips with less connection anxiety and missed connections.
Advantage for airlines: More efficient to handle customer once without connection, costs of misconnects, less runway traffic and less airborne congestion. Airlines would be more efficient and make more $$.
In other words, reciprocal agreements amongst some or all majors to recognize each other's elites and their privileges on their nonstop routings. That would allow FFs to find the most logical routing even when their chosen carrier does not provide direct service. Pretty radical... but I think the concept has merit.
[This message has been edited by RobertS975 (edited 05-22-2002).]
Second, we all at one time or another go out of our way, taking ineffecient routings or unnecessary connections to saty with our chosen carrier(s).
Now I am a Deltamaniac. Suppposed I wanted to go BOS-DEN. I could take DL via SLC,DFW, ATL or CVG. All rather inconvenient compared to a UA nonstop even though DL would upgrade me to FC. What if the majors all "code-shared" with each other? In other words, DL sends me over to UA for that BOS-DEN flight with my Platinum Medallion perks intact and accruing DL base miles. And the UA maniac that wants to fly from BOS-ATL would take a DL nonstop with his elite privileges being recognized by DL.
Advantage for customers: Quicker, more convenient trips with less connection anxiety and missed connections.
Advantage for airlines: More efficient to handle customer once without connection, costs of misconnects, less runway traffic and less airborne congestion. Airlines would be more efficient and make more $$.
In other words, reciprocal agreements amongst some or all majors to recognize each other's elites and their privileges on their nonstop routings. That would allow FFs to find the most logical routing even when their chosen carrier does not provide direct service. Pretty radical... but I think the concept has merit.
[This message has been edited by RobertS975 (edited 05-22-2002).]
#26
Original Member




Join Date: May 1998
Location: Reno, NV (RNO)
Programs: AA LT Platinum, AS, UA Premier Silver, DL, HHonors Gold, Marriott LT Titanium, Hyatt, IHG Platinum
Posts: 4,723
There is an upside limit (in some sense) to the number of award seats someone can use in a year. Most of us do not have unlimited time to spend jetting from place to place. We have jobs that generate the income needed for other costs (hotels, rent/mortgage, food, cell phone bill, etc.) that in most cases can't be paid for with miles. People who do have a significant amount of free time and financial resources probably are not that concerned with FF miles. Thus, doling out more miles is probably not going to drastically alter the award seat supply/demand function since the recipients of the additional miles are likely to be people, myself included, who already have more miles than they can use. Just because I suddenly have another 500K miles doesn't help if I don't have the time or financial resources to take additional trips.
#27




Join Date: Feb 2000
Location: Mississippi
Programs: AA Lifetime Gold, HH Diamond
Posts: 1,460
<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by Tino:
They could hand out 1,000,000 miles to every passenger this year, maintain the current number of available award seats, and the financial liability would not change!</font>
They could hand out 1,000,000 miles to every passenger this year, maintain the current number of available award seats, and the financial liability would not change!</font>
If I wanted, I could transfer miles to Hilton, then exchange for merchandise. Granted, some of the exchange rates are pretty poor, but this is how they limit the number of miles exchanged for merchandise - by giving poor conversions.
Otherwise, everyone would be getting tvs and bicycles for their miles, which would cost the airline cash.
#28
Suspended
Join Date: Sep 2000
Location: GSP (Greenville, SC)
Programs: DL Gold Medallion; UA Premier Executive; WN sub-CP; AA sub-Gold
Posts: 13,393
<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by RobertS975:
What about this crazy idea... we've established several probable concepts... FIRST, FF programs do not give any one carrier a competitive advantage since they all have one, but not having one would place a carrier at a major disadvantage.
Second, we all at one time or another go out of our way, taking ineffecient routings or unnecessary connections to saty with our chosen carrier(s).
Now I am a Deltamaniac. Suppposed I wanted to go BOS-DEN. I could take DL via SLC,DFW, ATL or CVG. All rather inconvenient compared to a UA nonstop even though DL would upgrade me to FC. What if the majors all "code-shared" with each other? In other words, DL sends me over to UA for that BOS-DEN flight with my Platinum Medallion perks intact and accruing DL base miles. And the UA maniac that wants to fly from BOS-ATL would take a DL nonstop with his elite privileges being recognized by DL.
Advantage for customers: Quicker, more convenient trips with less connection anxiety and missed connections.
Advantage for airlines: More efficient to handle customer once without connection, costs of misconnects, less runway traffic and less airborne congestion. Airlines would be more efficient and make more $$.
In other words, reciprocal agreements amongst some or all majors to recognize each other's elites and their privileges on their nonstop routings. That would allow FFs to find the most logical routing even when their chosen carrier does not provide direct service. Pretty radical... but I think the concept has merit.
[This message has been edited by RobertS975 (edited 05-22-2002).]</font>
What about this crazy idea... we've established several probable concepts... FIRST, FF programs do not give any one carrier a competitive advantage since they all have one, but not having one would place a carrier at a major disadvantage.
Second, we all at one time or another go out of our way, taking ineffecient routings or unnecessary connections to saty with our chosen carrier(s).
Now I am a Deltamaniac. Suppposed I wanted to go BOS-DEN. I could take DL via SLC,DFW, ATL or CVG. All rather inconvenient compared to a UA nonstop even though DL would upgrade me to FC. What if the majors all "code-shared" with each other? In other words, DL sends me over to UA for that BOS-DEN flight with my Platinum Medallion perks intact and accruing DL base miles. And the UA maniac that wants to fly from BOS-ATL would take a DL nonstop with his elite privileges being recognized by DL.
Advantage for customers: Quicker, more convenient trips with less connection anxiety and missed connections.
Advantage for airlines: More efficient to handle customer once without connection, costs of misconnects, less runway traffic and less airborne congestion. Airlines would be more efficient and make more $$.
In other words, reciprocal agreements amongst some or all majors to recognize each other's elites and their privileges on their nonstop routings. That would allow FFs to find the most logical routing even when their chosen carrier does not provide direct service. Pretty radical... but I think the concept has merit.
[This message has been edited by RobertS975 (edited 05-22-2002).]</font>
#29


Join Date: Dec 2000
Location: MA
Programs: DL DM/2MM Marriott Platinum, HH Diamond,
Posts: 8,917
There may be some anti-trust problems, but how did CO/NW arrange their cooperation?
And the DL/UA mileage accrual deal is similar except for one vital element... the DL miles that I earn by flying on UA do not count towards status... that's a deal breaker for most of us.
And the DL/UA mileage accrual deal is similar except for one vital element... the DL miles that I earn by flying on UA do not count towards status... that's a deal breaker for most of us.
#30
Join Date: Nov 2000
Posts: 7,700
<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by JS:
[snip]
I never choose an airline based on the FF program. I strictly choose based on a combination of price, service and schedule.</font>
[snip]
I never choose an airline based on the FF program. I strictly choose based on a combination of price, service and schedule.</font>


