Frontier it is!
#16
Original Poster
Join Date: Oct 2004
Posts: 2,653
I guess when it comes down to it, we all looked for more questions to be answered today. They will in time. In the mean time, it gives us more to speculate about!
Goes without saying.... :-)
#17
Join Date: Dec 2002
Location: Pleasant Prairie, WI USA DL FO (until 2/04), NW silver '03, NW gold '04+'05 Plat '06+ (thanks, Leo!), DL SkyClub
Programs: DL Plat/ Million Miler, AS, Hilton, Marriott Bonvoy, Piggly Wiggly Pig Points
Posts: 2,233
The more things change, the more they stay the same. Hoaxema, as it turns out, sold out Midwest and Bedford sold out Milwaukee. Perhaps a "Best Care Air" could have embodied the best of Frontier and Midwest but this is akin to Delta's killing off Northwest and maybe worse. As for Bedford, my thoughts are not printable except to say that he's not the type of guy that I'd trust with my change on the bar.
#18
Join Date: Jan 2008
Posts: 3,638
New Commercials for Frontier
It looks like the credit for these goes to Dan O'Donnell of WTMJ radio for uploading to YouTube:
Voiceover of John Mahoney
http://www.youtube.com/watch?v=z82j2...layer_embedded
Badger
http://www.youtube.com/watch?v=qJH8ZMhFcpQ
Voiceover of John Mahoney
http://www.youtube.com/watch?v=z82j2...layer_embedded
Badger
http://www.youtube.com/watch?v=qJH8ZMhFcpQ
#19
Join Date: Jun 2008
Location: MKE
Posts: 2,161
"This sale will allow us to maintain the Midwest brand".
How things have changed in nine months.
Last edited by RSVP; Apr 13, 2010 at 2:17 pm
#20
Join Date: Jan 2008
Posts: 3,638
Perhaps he was given a verbal commitment by Republic, but obviously nothing in the purchase agreement.
#21
Original Poster
Join Date: Oct 2004
Posts: 2,653
The venom for Hoeksema at this point is really kind of pathetic.
The moment Republic got Frontier, it was pretty obvious that keeping the two airline brands separate would be a difficult and unlikely path long term. Had Southwest gotten Frontier, it probably would have turned out differently.
As tiresome as it can be dredging up the old Midwest versus AirTran takeover debate again and again, at least the Midwest vs AirTran competitive fight is an ongoing active one. Hoekesma lost control of the company when TPG took over, a deal accpeted 32 long months ago today. He was pretty much just a figurehead in the TPG days and been out of the picture since Republic came.
The moment Republic got Frontier, it was pretty obvious that keeping the two airline brands separate would be a difficult and unlikely path long term. Had Southwest gotten Frontier, it probably would have turned out differently.
As tiresome as it can be dredging up the old Midwest versus AirTran takeover debate again and again, at least the Midwest vs AirTran competitive fight is an ongoing active one. Hoekesma lost control of the company when TPG took over, a deal accpeted 32 long months ago today. He was pretty much just a figurehead in the TPG days and been out of the picture since Republic came.
#22
Join Date: Jun 2008
Location: MKE
Posts: 2,161
#23
Join Date: Oct 2005
Location: Milwaukee, WI
Programs: UA1K MM, LH Senator, HH Plat, Priority Club Gold, UA RCC, Global Entry
Posts: 263
But didnt the Frontier deal come after the YX one? Maybe he was told it would stay, but once Frontier was thrown into the mix things changed.
#24
Join Date: Jan 2008
Posts: 3,638
Those sneaky executives - he said the brand would remain but never for how long. Deep down I think he knew it was a matter of time.
But didnt the Frontier deal come after the YX one? Maybe he was told it would stay, but once Frontier was thrown into the mix things changed.
But didnt the Frontier deal come after the YX one? Maybe he was told it would stay, but once Frontier was thrown into the mix things changed.
#25
Join Date: Jan 2007
Location: Chicago
Posts: 1,800
Remember, Republic and Southwest were battling over Frontier. It wasn't even certain that Republic would end-up with Frontier. Besides, that Frontier sale didn't close until last October anyways.
If Republic lost the Southwest bid, the Midwest name may have survived. Perhaps there were even plans to operate Frontier/Midwest similar to how Alaska/Horizon operate.
At this point, does it really matter?
#27
Join Date: Jul 2005
Location: National Capitol Region
Programs: Delta Dirt Medallion,AA,USairways, WN Rapid Rewards, National Emerald Club
Posts: 3,912
#28
Join Date: Jul 2005
Location: National Capitol Region
Programs: Delta Dirt Medallion,AA,USairways, WN Rapid Rewards, National Emerald Club
Posts: 3,912
Hasta la Vista Midwest
As tiresome as it can be dredging up the old Midwest versus AirTran takeover debate again and again, at least the Midwest vs AirTran competitive fight is an ongoing active one. Hoekesma lost control of the company when TPG took over, a deal accpeted 32 long months ago today. He was pretty much just a figurehead in the TPG days and been out of the picture since Republic came.
IMO the approval granted for NW to purchase Midwest should never have been given. In today's regulatory environment I don't think it would have passed muster. The demise of Skyway affected many small communities negatively.
The fact is is that Midwest was not viable as a stand-alone. This is borne out empirically;with today's announcement the last vestige of Midwest will soon be gone.
Air Tran was near spot-on off its analysis of Midwest 4 years ago; and this analysis has been vindicated in entirety. Milwaukee is a vibrant and growing market, and Air Tran has grown its MKE hub organically.
Bedford identified clearly his vision for the product as a low-fare carrier; and the Midwest brand was out-of-sync with this vision.
I'll be retiring from the Midwest board at this point -last post. Good luck to you all whether your plans are to stick with Frontier, or to opt for the transfer in MSP, DTW, or ATL, or ORD
#29
Join Date: Dec 2009
Location: MKE
Programs: Delta Skymiles, Frontier EarlyReturns Summit
Posts: 766
How did Bedford sell out Milwaukee? He has brought almost 400 new jobs in already, breathed life into a carrier that was on it's last legs and is now merging that carrier with one poised for long term growth in Denver and in Milwaukee.
#30
FlyerTalk Evangelist
Join Date: May 2006
Location: SEA or BGR, Lower Earth Orbit
Programs: UA 1K
Posts: 17,217