Originally Posted by
RSVP
Does anyone recall Hoeksema's comments when he announced the sale to Republic?
"This sale will allow us to maintain the Midwest brand".
How things have changed in nine months.
What Hoeksema said last summer may have very well been accurate at the time.
Remember, Republic and Southwest were battling over Frontier. It wasn't even certain that Republic would end-up with Frontier. Besides, that Frontier sale didn't close until last October anyways.
If Republic lost the Southwest bid, the Midwest name may have survived. Perhaps there were even plans to operate Frontier/Midwest similar to how Alaska/Horizon operate.
At this point, does it really matter?