The venom for Hoeksema at this point is really kind of pathetic.

The moment Republic got Frontier, it was pretty obvious that keeping the two airline brands separate would be a difficult and unlikely path long term. Had Southwest gotten Frontier, it probably would have turned out differently.

As tiresome as it can be dredging up the old Midwest versus AirTran takeover debate again and again, at least the Midwest vs AirTran competitive fight is an ongoing active one. Hoekesma lost control of the company when TPG took over, a deal accpeted 32 long months ago today. He was pretty much just a figurehead in the TPG days and been out of the picture since Republic came.