Will Marriott Reopen Lifetime Titanium Status?
#196
Join Date: May 2010
Location: Earth ... for now
Programs: UA 2MM * Marriott Ambassador LT Titanium * IHG Diamond Ambassador * Hilton Diamond *
Posts: 1,787
NEW Lifetime Rhodium status
As I did not select this thread for my above post, I feel a little bit uninvited on it. Anyway, I don't have the choice and will continue here.
A perk for a new status with a minimum of 20 years, as a Platinum, and 1,500 elite nights could grant you - every year - 5 guaranteed suite night upgrades (if available at the time of booking), when reaching 75 nights, and an additional 5, when reaching 100 nights. Just an idea for a new carrot for those that have reached the existing top status.
A perk for a new status with a minimum of 20 years, as a Platinum, and 1,500 elite nights could grant you - every year - 5 guaranteed suite night upgrades (if available at the time of booking), when reaching 75 nights, and an additional 5, when reaching 100 nights. Just an idea for a new carrot for those that have reached the existing top status.
Those Suite Upgrade Awards would be credited each year after the completion of 75 nights, if you have that status.
#197
Join Date: Jan 2020
Posts: 171
I was fortunate to get LTT but a spend requirement has to be in there to be equivalent. Folks staying at Fairfield inns and CY got hosed with Low spend so they’d have the nights but not the spend.
Dont forget the reason they did LTT was because SPG LT was easier to get so they didn’t want to screw legacy Marriott folks.
Fine to debate if opening up LTT again but don’t forget that the old MR LTP was harder to get.
#198
FlyerTalk Evangelist
Join Date: Apr 2008
Location: LGA/JFK/EWR
Programs: UA 1K1.75MM, Hyatt Globalist, abandoned Marriott LTT (RIP SPG), Hertz PC
Posts: 21,169
I remember calculating that I could have earned Marriott LTP the "old way" in about 6 years with my equivalent Starwood stays....the latter of which took 10 full years to earn (at a higher ADR along the way too).
Not so easy after all...
Not so easy after all...
#199
Suspended
Join Date: Jul 2001
Location: Watchlisted by the prejudiced, en route to purgatory
Programs: Just Say No to Fleecing and Blacklisting
Posts: 102,095
I think Marriott would be leaving money on the table if it didn’t open up the LT game so as to try to get customers to run up the OPM use at a time when OPM travel recovery isn’t as strong as leisure travel. But then this would include a major spend requirement in order to run up the OPM revenue.
#200
Join Date: Mar 2010
Programs: AA EXP, AA LT Gold, SPG Plat 75
Posts: 890
Im not sure what fair is but the “old” way to LTP in Marriott was 750 nights, 10 years in Marriott rewards AND 2 million points.
I was fortunate to get LTT but a spend requirement has to be in there to be equivalent. Folks staying at Fairfield inns and CY got hosed with Low spend so they’d have the nights but not the spend.
Dont forget the reason they did LTT was because SPG LT was easier to get so they didn’t want to screw legacy Marriott folks.
Fine to debate if opening up LTT again but don’t forget that the old MR LTP was harder to get.
I was fortunate to get LTT but a spend requirement has to be in there to be equivalent. Folks staying at Fairfield inns and CY got hosed with Low spend so they’d have the nights but not the spend.
Dont forget the reason they did LTT was because SPG LT was easier to get so they didn’t want to screw legacy Marriott folks.
Fine to debate if opening up LTT again but don’t forget that the old MR LTP was harder to get.
#201
FlyerTalk Evangelist
Join Date: Mar 2002
Location: Saipan, MP 96950 USA (Commonwealth of the Northern Mariana Islands = the CNMI)
Programs: UA Silver, Hilton Silver. Life: UA .57 MM, United & Admirals Clubs (spousal), Marriott Platinum
Posts: 15,047
Needless to say, when they cut it off on six months notice effective Monday, 31 December 2018, I felt brutally and grievously Bonv∘yed!
Apparently Marriott did not stop to consider the effort their abrupt cut-off would have on the sensibilities of loyal guests who had, for so long, through thick and thin, been inspired and motivated by the promised rewards of lifetime 75-night status.
Instead, many of us are now pursuing lifetime status elsewhere, to become somewhat more "free agents".
The only way Marriott can restore the goodwill of those it so unjustly Bonv∘yed would be to reopen qualifications for lifetime Titanium Elite status, even if it takes 1,000 nights to get there.
#202
Join Date: Jan 2020
Posts: 171
I think Marriott would be leaving money on the table if it didn’t open up the LT game so as to try to get customers to run up the OPM use at a time when OPM travel recovery isn’t as strong as leisure travel. But then this would include a major spend requirement in order to run up the OPM revenue.
if there is a spend too it that’s the only fair way.
My hunch is that the old way of getting LTP or LTG was that many would hit the nights well before the spend (especially with rollover night). Been a while but I seem to recall CC didn’t count it was what was spent at the properties (and those with timeshares).
Diluting isn’t a great idea either. Majority of my spend was OPM but also a fair chunk of my own but that was because the loyalty went both ways…..
If everybody is special, nobody is special (UA group 1 I’m looking at you….)
#203
Join Date: Jan 2020
Posts: 171
If Marriott did ever decide that they wanted to offer better than lifetime-platinum to members who achieve a high threshold post-2018, why wouldn't they just re-open lifetime-titanium qualification? What would be the benefit to Marriott of instead inventing a whole new metal level, especially if that can't be achieved on an annual basis?
#204
Join Date: Jan 2020
Posts: 171
Its clear they wanted to give LT but also it incentivizes road warriors to stretch each year to get Titanium and eliminate the free agency.
I’m sure they’ve done the math and figured current LTT folks will die off or age out of working & traveling over time in which case nobody will have it.
Last edited by Lifetimenotelite; Jul 23, 2022 at 10:37 am
#205
Join Date: Jan 2017
Programs: Some/Most/All
Posts: 240
OTOH, -as I said above- if MI were to reopen LTT, I'd have a reason to return my focus back to MI. Otherwise, I'm focusing on lifetime elsewhere and a free agent when 'elsewhere' doesn't have a good fit.
ETA: I'd be fine, delighted even, with a 'super stretch' LTT that was similar to the MR-Level-LTP. Give me something achievable to focus on. Otherwise, ^^^^.
Last edited by JBKettle; Jul 23, 2022 at 11:43 am
#206
Join Date: Jan 2013
Location: CEB - primary/YVR -secondary
Programs: AC*Super Elite (100K) / PR*Elite / AY*Platinum (OWE) / SPG*Bonvoy Titanium (LTT)
Posts: 2,272
Ouch. I got my LTT in my 30s. I don't think I'll be dying of natural causes any time soon.. And since 100% of my travels from the get go are leisure trips, I won't age out of working & traveling either...
#207
Join Date: Jan 2020
Posts: 171
Look right on FT where people brag that once they hit LT they can shop around to other chains. This is why they give LT but still make you travel to get top tier going forward.
On programs like this you have to think far beyond your individual case.
And to be clear, it doesn’t matter to MARRIOTT whose card gets dinged at check out.
Today it’s someone else, tomorrow it can be us LTT taking the hit. If you participate in these programs long enough (airline or hotel) the scope creep on qualifying and benefits earned erode away slowly year after year.
#208
FlyerTalk Evangelist
Join Date: Jan 2005
Location: home = LAX
Posts: 25,933
Is it possible it was United's call?
Since the main benefit of Titanium over Platinum is free United Premier Silver, maybe United heard about all the upcoming lifetime Titanium members who would essentially get "lifetime" airline status without having necessarily flown the airline much in their lifetime, and then maybe United told Marriott "only if you cut off qualifying for lifetime Titanium soon, or else we'll terminate the agreement giving Titanium members free United Premier Sliver"?
Since the main benefit of Titanium over Platinum is free United Premier Silver, maybe United heard about all the upcoming lifetime Titanium members who would essentially get "lifetime" airline status without having necessarily flown the airline much in their lifetime, and then maybe United told Marriott "only if you cut off qualifying for lifetime Titanium soon, or else we'll terminate the agreement giving Titanium members free United Premier Sliver"?
#209
Join Date: Jan 2020
Posts: 171
Is it possible it was United's call?
Since the main benefit of Titanium over Platinum is free United Premier Silver, maybe United heard about all the upcoming lifetime Titanium members who would essentially get "lifetime" airline status without having necessarily flown the airline much in their lifetime, and then maybe United told Marriott "only if you cut off qualifying for lifetime Titanium soon, or else we'll terminate the agreement giving Titanium members free United Premier Sliver"?
Since the main benefit of Titanium over Platinum is free United Premier Silver, maybe United heard about all the upcoming lifetime Titanium members who would essentially get "lifetime" airline status without having necessarily flown the airline much in their lifetime, and then maybe United told Marriott "only if you cut off qualifying for lifetime Titanium soon, or else we'll terminate the agreement giving Titanium members free United Premier Sliver"?
My guess is they wanted to have a distribution.
What could happen is if the industry struggles this gives them something to bring back later as a carrot.
#210
Join Date: Jun 2001
Location: Hawaii & Texas
Programs: AA ExPlat / LT Plat / 3MM, Delta Plat, Bonvoy LT Titanium, HH Diamond
Posts: 1,109
Already have 30 nights at Hyatt. Having to stay 60-nights at Hyatt without the Marriott breakfast benefit and suite upgrades is the downside for now, plus having to do this for 10 more years. Marriott has so many Platinums though, that upgrades to suites are a rarity. I'm going to reduce my Marriott credit cards to one and replace them with Hyatt cards to help with Hyatt status.
Last edited by EXPLAT; Jul 24, 2022 at 5:13 pm